Nazarin kujera #187. Yadda Ozon ya kama Yandex Syndrome

Sha'awar rubuta wannan rubutun ya taso ne a watan Fabrairu lokacin da Ozon ya cire farashin jigilar kaya kyauta, yana jayayya cewa yana ba da farashi mai sauƙi don kaya, kuma ya kamata a ware bayarwa daga ma'auni azaman sabis na daban. Ga masu amfani, wannan yana nufin haɓakar farashin kayayyaki, kodayake tare da wani kwandon abinci, farashin ya kasance iri ɗaya ko ma ya ragu. Wakilan Ozon sun jaddada cewa babu wani karin farashin, sun nuna cewa farashin kayayyaki da dama ya ragu kuma hakan ya biya diyya ga hauhawar farashin kayayyaki. A cikin rabin sa'a kawai, mun zana samfurin da ya bayyana abin da zai faru tare da tallace-tallace na Ozon, da kuma buƙatun kayayyaki, da abin da zai zama halayen masu fafatawa. Ba dole ba ne ku kasance da wayo don fahimtar dalili, fahimtar abubuwan kasuwanci, kuma ba cajin jigilar kaya kai tsaye ba. Yana yiwuwa Ozon ya buge da ciwon Yandex, lokacin da mutane daga giant ɗin Intanet na Rasha suka fara "inganta" matakai, amma a maimakon haka sun karya tsarin da aka kafa kuma ba su kawo wani sabon abu ba. Abin takaici, ƙwarewar aiki a Yandex ya yi nisa daga ainihin duniya tare da samfurori da aka adana a cikin ɗakunan ajiya, suna buƙatar kayan aiki, talla a cikin duniyar zahiri, da sauran ƙananan abubuwa. Shugaban Kamfanin Ozon Alexander Shulgin ya yi aiki a Yandex a wannan matsayi na tsawon shekaru uku. A bayyane yake, ba daidaituwa ba ne cewa kamfanoni biyu kawai a cikin Fabrairu sun yanke shawarar haɓaka farashin isar da abokan cinikin su - na farko shine Ozon, na biyu shine sabis na Yandex.Food. Bari mu dubi labarin rashin isar da Ozon da kuma dalilin da ya sa hakan ya faru.

Yadda OZON ya canza farashin jigilar kaya a watan Fabrairu

Kafin Fabrairu 2019, farashin isar da kowane samfur zuwa hanyar sadarwar POS ta Ozon bai kai sifili ba. Kuna iya yin odar kowane samfur kuma karɓa ta hanyar tuntuɓar wurin fitowar. A wasu biranen, kamfanin ya yi amfani da maki abokan tarayya don samar da kayayyaki, sannan farashin bayarwa ya kai 99 rubles. Amma, gabaɗaya, isarwa zuwa Ozon kyauta ne, kuma yana da ban sha'awa, tunda kuna iya yin odar kowane samfur kuma ku sami wani wuri kusa da gidanku. A cikin Moscow, cibiyar sadarwa na akwatunan fakiti sun warwatse ko'ina, sabili da haka, yanayin yanayi, yana cikin nisan tafiya. Sau da yawa mukan yi odar takarda mai launi ga yaron, wasu ƙananan kayan rubutu, kuma duk wannan ya zo gidan waya kyauta, ba a buƙatar cajin bayarwa.

A watan Fabrairu, Ozon ya yanke shawarar yin watsi da wannan samfurin, kuma haka ne babban darektan kantin, Alexander Shulgin, ya yi tsokaci game da wannan: “Mafi yawan shagunan kan layi sun haɗa da farashinsu a farashin kayayyaki, kuma Ozon ya kasance babu. banda. Mun gwada hanyoyi daban-daban, gami da jigilar kaya kyauta, amma Isuzu ya zo ga ƙarshe cewa mafi adalci ga abokin ciniki zai yi aiki tare da shi a kan wani samfurin daban. Ayyukanmu shine samar da mafi ƙanƙanta farashin kaya ba tare da haɗa farashin mu a farashin su ba. Amma bayarwa tare da wannan tsarin ana cajin shi daban, kuma wannan daidai ne, tunda dandamali na kan layi yana tattara oda, sarrafa su kuma isar da su ga abokin ciniki na ƙarshe.

Don haka, a cikin Fabrairu, Ozon ya haɓaka farashin jigilar kayayyaki. Karɓar kai daga wuraren karba ya fara farashi 299 rubles (kafin haka, 0 rubles ko 99 rubles daga abokan tarayya). Isar da isar da sako zuwa kofa ya kai 149 rubles, sabon farashin ya kasance daga 399 rubles.

Lokacin da biyan kuɗi zuwa sabis na Ozon.Premium, zaku iya samun jigilar kaya kyauta don umarni sama da 2,999 rubles, ragi na 30% don umarni na ƙaramin adadin. Farashin biyan kuɗi na watanni shida shine 1,599 rubles, na shekara - 2,999 rubles.

A daidai lokacin da aka kaddamar da biyan kuɗi, Ozon ya ƙaddamar da wani kamfen na talla, musamman, sun ba Gillette reza akan rangwame kusan kashi 40 cikin ɗari, wannan tayin har yanzu yana aiki. Tallace-tallacen titi ya inganta wannan shawara sosai. Sunan shine "Farashin Hauka", kuma idan ka bincika Google, yana ba da shawarar maye gurbinsa da "Farashin Hauka". Akwai wani abu daidai game da wannan labarin a cikin wannan maye gurbin.

Tasirin soke jigilar kaya kyauta don Ozon

Yana da wuya a yi tunanin abin da tsarin tunani ke gudana a manyan gudanarwa na Ozon lokacin da suka soke jigilar kaya kyauta, amma duk abin ya juya bisa ga al'ada na nau'in, kamar yadda aka saba a cikin Yandex, ana jin salon ƙwararrun nan da nan. Musamman, babu wanda ya hango abin da masu amfani za su kasance. Sabis ɗin jarida na Ozon yana da mutane masu ƙarfi, amma idan aka yi la'akari da rashin aikinsu, sun koyi game da sabbin abubuwa masu ban sha'awa tare da masu amfani kuma ba za su iya haɓaka sadarwa tare da na ƙarshe ba. Kuma wace irin sadarwa za ta iya yiwuwa idan kun kara farashin a bayyane kuma ba tare da sharadi ba?

Akwai hanyoyi da yawa don zaƙi kwaya, ga kaɗan:

    Ƙididdigar kwandon abokin ciniki na talakawa kuma mai aminci, ta yin amfani da misalai don nuna cewa farashinsa ba zai canza ba. Ba a yi haka ba, kuma dalili ba wai kawai ba su da lokaci ba kuma ba su yi tunani ba, amma farashin mafi yawan ya karu aƙalla ta hanyar biyan kuɗin Ozon.Premium;
  • Kalmomin raɗaɗi game da rage farashin kaya, tunda ba a haɗa kuɗin jigilar kayayyaki a cikinsu - wannan yana nuna kai tsaye cewa duk kayan ya kamata su yi arha, amma hakan bai faru ba. Bugu da ƙari, ma'aikatan Ozon, suna fafatawa a shafukan sada zumunta daga ɗimbin masu amfani waɗanda suka fusata da yaudarar kamfanin kai tsaye, sun rubuta wani abu kamar haka: "Farashin kayayyaki da yawa sun kasance kaɗan, raguwar su ba zai yiwu ba." A haƙiƙa, waɗannan kalmomi sun saba wa gaskiyar cewa an haɗa kuɗin da ake bayarwa a cikin farashin kayan, sun saba wa abin da shugaban kamfanin ya ce game da sababbin abubuwa. Ya zama dole don ƙin irin wannan sadarwar, wannan matsayi ne mai rauni, wanda kowane mai amfani ya duba a cikin maɓalli guda biyu. Ya isa ya je asusun ku kuma duba tsarin da ya gabata, kwatanta shi da farashin "sabon" kuma ku ga cewa ba su canza ba. Abubuwan haɓakawa sun kasance kuma sun kasance, ba su ne tushen kwandon ga yawancin mutane ba;
  • Don yin lokacin miƙa mulki, don ƙirƙirar yanayi don masu amfani masu aminci su yi amfani da tsohuwar ƙirar na ɗan lokaci, wannan zai haifar da haɓaka tallace-tallace.
Lokaci ya cancanci kulawa ta musamman, wannan shine Fabrairu, lokacin da kasuwa a al'ada ya tashi bayan babban tallace-tallace a karshen shekarar da ta gabata. A gefe guda, ana samun karuwa a nau'o'i da yawa saboda hutun jinsi, wanda, a fili, Ozon ya ƙidaya. Wasu wallafe-wallafen sun nuna cewa tallace-tallacen Ozon ya karu bayan bullo da kudaden jigilar kayayyaki, har ma an bayar da wasu adadi. Ina son kididdiga, saboda yana ba ku damar karkatar da bayanan kamar yadda kuke so. Kuna ɗaukar samfurin a cikin 'yan kwanaki, haka ma, samfurin, wanda ke da haɓaka talla, da kuma voila, sakamakon da ake so ya shirya. Don ɗan gajeren lokaci, an sami karuwar biyan kuɗi zuwa sabis na Ozon.Premium, waɗannan masu amfani ne masu aminci waɗanda suka saya da yawa kuma akai-akai, suna la'akari da tayin mai riba don biyan kuɗi. Waɗannan abokan ciniki masu aminci sun ga karuwa a cikin oda tare da ƙarin abubuwa fiye da yadda aka saba. Amma ba za su iya ramawa fitar da wadanda Ozon ya yi ba zato ba tsammani, wadanda suka sayi kaya daya ko biyu tare da kai musu har aka kai ga fitowa.

Bad PR ga kamfani, wanda ta ƙirƙira a kan kuɗin ta, wannan ya yi mummunan tasiri ga waɗanda za su iya zama sabon abokin ciniki. Bugu da ƙari, Intanet ta cika da masu amfani da ba su gamsu ba waɗanda suka fara bayyana dalilin da yasa Ozon ba shi da kyau, don cewa an sami karin farashin. An taɓa ni musamman da gaskiyar cewa an kwatanta Wildberries nan da nan kuma an ba da garantin ƙarancin farashin su: aika hanyar haɗi zuwa farashin kayayyaki akan Ozon - suna ba ku tayin akan farashi ɗaya da jigilar kaya kyauta. Ozon, ba shakka, bai tuna da wannan yuwuwar ba ko kuma bai ba shi wani mahimmanci ba.

Za a iya samun ɗaya daga cikin ƙayyadaddun bincike na wannan yanayin anan.

Me kuma za a ce? Don ƙirƙirar irin wannan guguwar rashin ƙarfi a kan kuɗin ku shine ƙoƙari mai yawa. Haka kuma, abokan ciniki masu aminci kuma sun tsorata, wanda ke da mahimmanci. Daga rahotanni masu nasara cewa tallace-tallace ya karu a karshen Fabrairu, babu wata alama da ta rage, gaskiyar ta bambanta. Ba ni da damar yin siyar da Ozon, amma an yi ta magana a cikin kamfanin game da lokacin mara kyau. Bayan duba yawan masu samar da kayayyaki cewa suna da samfurin da ake buƙata sosai, ba su da masu fafatawa, na gano cewa raguwar tallace-tallace ya kasance daga 5 zuwa 17%, dangane da nau'in. A bayyane yake cewa waɗannan ƙungiyoyin samfuran daban ne, amma suna iya aiki azaman barometer don kasuwancin gaba ɗaya. Ban tashi don bincika sosai abin da ke faruwa tare da kasuwancin Ozon ba, saboda na tabbata cewa sake komawa daga sabon yanayin zai biyo baya.

“Ingantacciyar” yanayi daga Ozon - da farko mun karya, sannan mu gyara

Sabbin sharuɗɗan daga Ozon ba su daɗe ba, ba su kai wata biyu ba. Ga kamfani na wannan girman, wannan shine kawai lokacin da za a kimanta sakamakon farko da sauri da sauri, wanda a kaikaice yana nuna gazawar dukan ra'ayin gaba ɗaya. Ba kome abin da manyan manajoji za su ce, abin da PR zai gaya, gaskiyar suna da mahimmanci, kuma suna magana da kansu. Don haka, biyan kuɗi na Ozon.Premium yanzu yana biyan 999 rubles na tsawon watanni shida (1,599 rubles ne), na shekara guda - 1,799 rubles (2,999 rubles ne). Mutane masu dogaro da kansu ne kawai za su iya samun damar buga masu sauraron su da irin wannan dabarar. Ga masu biyan kuɗi na sabis ɗin, isar da kayayyaki tare da biyan kuɗi na gaba kyauta ne (adadin ba ya taka rawa), kuma farashi na musamman, rangwamen karantawa, zai kuma shafi masu biyan kuɗi. A ra'ayi na, Ozon yana sake ƙoƙarin sake ƙirƙira dabaran, saboda akwai samfurin sabis na Firayim Minista na Amazon wanda kayayyaki masu kyau da jigilar kaya kyauta da farashin ƙasa da siyan kai tsaye suna tabbatar da buƙatar biyan kuɗi. Gaskiya ne, ƙimar Firayim ba wai kawai a cikin bayarwa ba, har ma a cikin abubuwan da kuka karɓa. Ozon bai ma kusa da wannan ba, a nan kantin sayar da kayayyaki na Rasha ya yi hasarar da yawa, kodayake da farko sun dauki Amazon a matsayin misali, har ma da kwafi sunan.

Yawancin wallafe-wallafe suna nuna sabbin sharuɗɗan a matsayin ingantawa, amma hakan bai faru ba. Haka kuma, Wildberries iri ɗaya sun yi amfani da lokacin don jawo hankalin ba kawai masu siye ba, har ma masu samar da kayayyaki, yanayin aiki tare da su sun canza, sun zama kamar yadda zai yiwu ga Ozon. An fara gwabza yaƙi, ƙungiyar Wildberries ta yi amfani da gaskiyar cewa Ozon ya kafa kansa kuma ya fara fitar da abokan haɗin gwiwa daga gare su.

Wannan labarin yana da kyan gani saboda yana nuna yadda a cikin babban kamfani ba sa tunanin sakamakon ayyukansu, ba ma wasa masu duba ba, amma Chapaevites. Wannan shi ne abin da na kira "Yandex.Syndrome", lokacin da mutanen da ke zaune a cikin kujeru masu dadi sun daina tunani, suna gaskanta cewa idan akwai irin wannan kujera a ƙarƙashin matsayi na biyar, to, sun riga sun kasance masu basira don yin wani abu. Kallon da suke ginawa kansu da sauran su.

Daya daga cikin bayanin da ya taso game da bukatar karin farashin shi ne biyan dala miliyan 850 da MTS ta yi wa hukumar Amurka kan cin hanci a Uzbekistan. Menene MTS? Bari in tunatar da ku cewa MTS ya mallaki kashi 18.7% a Ozon, kuma AFK Sistema ya mallaki wani kashi 16.3%. Jima'i 35.5% tarawa. Kwanan nan ya zama sananne cewa AFK Sistema yana son ƙara yawan hannun jari zuwa kashi 40%. Da yake jayayya cewa MTS shine laifin komai, sun fi rufe wuraren da suke da dumi kuma suna haifar da tatsuniya ga masu kallo na waje. To amma wannan tatsuniya ce ba wani abu ba, tun da yunƙurin haɓaka ribar kasuwancin a Ozon an yi shi ne da kansa kuma ba tare da ɓata lokaci ba.

Daga wannan labari, mun koyi wasu muhimman abubuwa game da tafiyar da Ozon a matsayin kamfani:

  • Rashin mu'amala tsakanin sassa daban-daban na Ozon, rashin shiri da bazuwar yanke shawara;
  • Babban jami'in gudanarwa sun fi son salon kyan gani mai ƙonewa, amma ba za su iya magance matsalolin ba, amma suna haifar da bayyanar da za a magance su (ya zama dole a mayar da tsohuwar yanayin yadda suke da kuma yarda da hanyoyin su ba daidai ba ne, yanzu saboda wasu dalilai sun fara. don kiran wannan kalmar wulakanci "gwaji" har ma da ƙoƙarin zana wasu shawarwari);
  • Rashin nazarce-nazarce a cikin kamfanin, ba wai ma ina magana ne kan manyan bayanai ba, sai dai ba a saba yin nazari kan kwandunan mabukaci da iya tantance su, da lissafin sakamakon hukuncin da suka yanke;
  • Sashen tallace-tallace tare da "farashi mai ban tsoro", ba a buƙatar sharhi anan.
Rashin gazawar da aka fara a cikin kamfani, don kasafin kuɗin kamfani, kuma ana iya ɗaukarsa kyauta daga sama ga masu fafatawa kai tsaye. Suna murna. Ko da yake, watakila, wani ya yi shi da hankali, a matsayin dan leda a cikin sahu na abokan gaba? Sa'an nan duk wannan abu ne mai ganewa, kuma matsalar tana cikin wani jirgin sama. Amma ina tsammanin muna da shari'ar gargajiya ta Yandex.Syndrome.

Nazarin kujera #187. Yadda Ozon ya kama Yandex Syndrome

Sha'awar rubuta wannan rubutun ya taso ne a watan Fabrairu lokacin da Ozon ya cire farashin jigilar kaya kyauta, yana jayayya cewa yana ba da farashi mai sauƙi don kaya, kuma ya kamata a ware bayarwa daga ma'auni azaman sabis na daban. Ga masu amfani, wannan yana nufin haɓakar farashin kayayyaki, kodayake tare da wani kwandon abinci, farashin ya kasance iri ɗaya ko ma ya ragu. Wakilan Ozon sun jaddada cewa babu wani karin farashin, sun nuna cewa farashin kayayyaki da dama ya ragu kuma hakan ya biya diyya ga hauhawar farashin kayayyaki. A cikin rabin sa'a kawai, mun zana samfurin da ya bayyana abin da zai faru tare da tallace-tallace na Ozon, da kuma buƙatun kayayyaki, da abin da zai zama halayen masu fafatawa. Ba dole ba ne ku kasance da wayo don fahimtar dalili, fahimtar abubuwan kasuwanci, kuma ba cajin jigilar kaya kai tsaye ba. Yana yiwuwa Ozon ya buge da ciwon Yandex, lokacin da mutane daga giant ɗin Intanet na Rasha suka fara "inganta" matakai, amma a maimakon haka sun karya tsarin da aka kafa kuma ba su kawo wani sabon abu ba. Abin takaici, ƙwarewar aiki a Yandex ya yi nisa daga ainihin duniya tare da samfurori da aka adana a cikin ɗakunan ajiya, suna buƙatar kayan aiki, talla a cikin duniyar zahiri, da sauran ƙananan abubuwa. Shugaban Kamfanin Ozon Alexander Shulgin ya yi aiki a Yandex a wannan matsayi na tsawon shekaru uku. A bayyane yake, ba daidaituwa ba ne cewa kamfanoni biyu kawai a cikin Fabrairu sun yanke shawarar haɓaka farashin isar da abokan cinikin su - na farko shine Ozon, na biyu shine sabis na Yandex.Food. Bari mu dubi labarin rashin isar da Ozon da kuma dalilin da ya sa hakan ya faru.

Yadda OZON ya canza farashin jigilar kaya a watan Fabrairu

Kafin Fabrairu 2019, farashin isar da kowane samfur zuwa hanyar sadarwar POS ta Ozon bai kai sifili ba. Kuna iya yin odar kowane samfur kuma karɓa ta hanyar tuntuɓar wurin fitowar. A wasu biranen, kamfanin ya yi amfani da maki abokin tarayya don ba da kaya, sannan farashin bayarwa ya kai 99 rubles. Amma, gabaɗaya, isarwa zuwa Ozon kyauta ne, kuma yana da ban sha'awa, tunda kuna iya yin odar kowane samfur kuma ku sami wani wuri kusa da gidanku. A cikin Moscow, cibiyar sadarwa na akwatunan fakiti sun warwatse ko'ina, sabili da haka, yanayin yanayi, yana cikin nisan tafiya. Sau da yawa mukan yi odar takarda mai launi ga yaron, wasu ƙananan kayan rubutu, kuma duk wannan ya zo gidan waya kyauta, ba a buƙatar cajin bayarwa.

A watan Fabrairu, Ozon ya yanke shawarar yin watsi da wannan samfurin, kuma haka ne babban darektan kantin, Alexander Shulgin, ya yi tsokaci game da wannan: “Mafi yawan shagunan kan layi sun haɗa da farashinsu a farashin kayayyaki, kuma Ozon ya kasance babu. banda. Mun gwada hanyoyi daban-daban, gami da jigilar kaya kyauta, amma Isuzu ya zo ga ƙarshe cewa mafi adalci ga abokin ciniki zai yi aiki tare da shi a kan wani samfurin daban. Ayyukanmu shine samar da mafi ƙanƙanta farashin kaya ba tare da haɗa farashin mu a farashin su ba. Amma bayarwa tare da wannan tsarin ana cajin shi daban, kuma wannan daidai ne, tunda dandamali na kan layi yana tattara oda, sarrafa su kuma isar da su ga abokin ciniki na ƙarshe.

Don haka, a cikin Fabrairu, Ozon ya haɓaka farashin jigilar kayayyaki. Isar da kai daga wuraren fitowar ya fara farashi 299 rubles (kafin haka, 0 rubles ko 99 rubles daga abokan tarayya). Isar da isar da sako zuwa kofa ya kai 149 rubles, sabon farashin ya kasance daga 399 rubles.

Lokacin da biyan kuɗi zuwa sabis na Ozon.Premium, zaku iya samun jigilar kaya kyauta don umarni sama da 2,999 rubles, ragi na 30% don umarni na ƙaramin adadin. Farashin biyan kuɗi na watanni shida shine 1,599 rubles, na shekara - 2,999 rubles.

A daidai lokacin da aka kaddamar da biyan kuɗi, Ozon ya ƙaddamar da wani kamfen na talla, musamman, sun ba Gillette reza akan rangwame kusan kashi 40 cikin ɗari, wannan tayin har yanzu yana aiki. Tallace-tallacen titi ya inganta wannan shawara sosai. Sunan shine "Farashin Hauka", kuma idan kun bincika Google, yana ba da shawarar maye gurbinsa da "Farashin Hauka". Akwai wani abu daidai game da wannan labarin a cikin wannan maye gurbin.

Tasirin soke jigilar kaya kyauta don Ozon

Yana da wuya a yi tunanin abin da tsarin tunani ke gudana a manyan gudanarwa na Ozon lokacin da suka soke jigilar kaya kyauta, amma duk abin ya juya bisa ga al'ada na nau'in, kamar yadda aka saba a cikin Yandex, ana jin salon ƙwararrun nan da nan. Musamman, babu wanda ya hango abin da masu amfani za su kasance. Sabis ɗin jarida na Ozon yana da mutane masu ƙarfi, amma idan aka yi la'akari da rashin aikinsu, sun koyi game da sabbin abubuwa masu ban sha'awa tare da masu amfani kuma ba za su iya haɓaka sadarwa tare da na ƙarshe ba. Kuma wace irin sadarwa za ta iya yiwuwa idan kun kara farashin a bayyane kuma ba tare da sharadi ba?

Akwai hanyoyi da yawa don zaƙi kwaya, ga kaɗan:

    Ƙididdigar kwandon abokin ciniki na talakawa kuma mai aminci, ta yin amfani da misalai don nuna cewa farashinsa ba zai canza ba. Ba a yi haka ba, kuma dalili ba wai kawai ba su da lokaci ba kuma ba su yi tunani ba, amma farashin mafi yawan ya karu aƙalla ta hanyar biyan kuɗin Ozon.Premium;
  • Kalmomin raɗaɗi game da rage farashin kaya, tunda ba a haɗa kuɗin jigilar kayayyaki a cikinsu - wannan yana nuna kai tsaye cewa duk kayan ya kamata su yi arha, amma hakan bai faru ba. Bugu da ƙari, ma'aikatan Ozon, suna fafatawa a shafukan sada zumunta daga ɗimbin masu amfani waɗanda suka fusata da yaudarar kamfanin kai tsaye, sun rubuta wani abu kamar haka: "Farashin kayayyaki da yawa sun kasance kaɗan, raguwar su ba zai yiwu ba." A haƙiƙa, waɗannan kalmomi sun saba wa gaskiyar cewa an haɗa kuɗin da ake bayarwa a cikin farashin kayan, sun saba wa abin da shugaban kamfanin ya ce game da sababbin abubuwa. Ya zama dole don ƙin irin wannan sadarwar, wannan matsayi ne mai rauni, wanda kowane mai amfani ya duba a cikin maɓalli guda biyu. Ya isa ya je asusun ku kuma duba tsarin da ya gabata, kwatanta shi da farashin "sabon" kuma ku ga cewa ba su canza ba. Abubuwan haɓakawa sun kasance kuma sun kasance, ba su ne tushen kwandon ga yawancin mutane ba;
  • Don yin lokacin miƙa mulki, don ƙirƙirar yanayi don masu amfani masu aminci su yi amfani da tsohuwar ƙirar na ɗan lokaci, wannan zai haifar da haɓaka tallace-tallace.
Lokaci ya cancanci kulawa ta musamman, wannan shine Fabrairu, lokacin da kasuwa a al'ada ya tashi bayan babban tallace-tallace a karshen shekarar da ta gabata. A gefe guda, ana samun karuwa a nau'o'i da yawa saboda hutun jinsi, wanda, a fili, Ozon ya ƙidaya. Wasu wallafe-wallafen sun nuna cewa tallace-tallacen Ozon ya karu bayan gabatar da kudaden bayarwa, har ma an ba da wasu adadi. Ina son kididdiga, saboda yana ba ku damar karkatar da bayanan kamar yadda kuke so. Kuna ɗaukar samfurin a cikin 'yan kwanaki, haka ma, samfurin, wanda ke da haɓaka talla, da kuma voila, sakamakon da ake so ya shirya. Don ɗan gajeren lokaci, an sami karuwar biyan kuɗi zuwa sabis na Ozon.Premium, waɗannan masu amfani ne masu aminci waɗanda suka saya da yawa kuma akai-akai, suna la'akari da tayin mai riba don biyan kuɗi. Saboda waɗannan abokan ciniki masu aminci, an sami karuwar odar da ke da abubuwa fiye da yadda aka saba. Amma ba za su iya ramawa fitar da wadanda Ozon ya yi ba zato ba tsammani, wadanda suka sayi kaya daya ko biyu tare da kai musu har aka kai ga fitowa.

Bad PR ga kamfani, wanda ta ƙirƙira a kan kuɗin ta, wannan ya yi mummunan tasiri ga waɗanda za su iya zama sabon abokin ciniki. Bugu da ƙari, Intanet ta cika da masu amfani da ba su gamsu ba waɗanda suka fara bayyana dalilin da yasa Ozon ba shi da kyau, don cewa an sami karin farashin. An taɓa ni musamman da gaskiyar cewa an kwatanta Wildberries nan da nan kuma an ba da garantin ƙarancin farashin su: aika hanyar haɗi zuwa farashin kayayyaki akan Ozon - suna ba ku tayin akan farashi ɗaya da jigilar kaya kyauta. Ozon, ba shakka, bai tuna da wannan yuwuwar ba ko kuma bai ba shi wani mahimmanci ba.

Za a iya samun ɗaya daga cikin ƙayyadaddun bincike na wannan yanayin anan.

Me kuma za a ce? Don ƙirƙirar irin wannan guguwar rashin ƙarfi a kan kuɗin ku shine ƙoƙari mai yawa. Haka kuma, abokan ciniki masu aminci kuma sun tsorata, wanda ke da mahimmanci. Daga rahotanni masu nasara cewa tallace-tallace ya karu a karshen Fabrairu, babu wata alama da ta rage, gaskiyar ta bambanta. Ba ni da damar yin siyar da Ozon, amma an yi ta magana a cikin kamfanin game da lokacin mara kyau. Bayan duba yawan masu samar da kayayyaki cewa suna da samfurin da ake buƙata sosai, ba su da masu fafatawa, na gano cewa raguwar tallace-tallace ya kasance daga 5 zuwa 17%, dangane da nau'in. A bayyane yake cewa waɗannan ƙungiyoyin samfuran daban ne, amma suna iya aiki azaman barometer don kasuwancin gaba ɗaya. Ban tashi don bincika sosai abin da ke faruwa tare da kasuwancin Ozon ba, saboda na tabbata cewa sake komawa daga sabon yanayin zai biyo baya.

“Ingantacciyar” yanayi daga Ozon - da farko mun karya, sannan mu gyara

Sabbin sharuɗɗan daga Ozon ba su daɗe ba, ba su kai wata biyu ba. Ga kamfani na wannan girman, wannan shine kawai lokacin da za a kimanta sakamakon farko da sauri da sauri, wanda a kaikaice yana nuna gazawar dukan ra'ayin gaba ɗaya. Ba kome abin da manyan manajoji za su ce, abin da PR zai gaya, gaskiyar suna da mahimmanci, kuma suna magana da kansu. Don haka, biyan kuɗi na Ozon.Premium yanzu yana biyan 999 rubles na tsawon watanni shida (1,599 rubles ne), na shekara guda - 1,799 rubles (2,999 rubles ne). Mutane masu dogaro da kansu ne kawai za su iya samun damar buga masu sauraron su da irin wannan dabarar. Ga masu biyan kuɗi na sabis ɗin, isar da kayayyaki tare da biyan kuɗi na gaba kyauta ne (yawan ba ya taka rawa), kuma ga masu biyan kuɗi za a sami farashi na musamman, karantawa, ragi. A ra'ayi na, Ozon yana sake ƙoƙarin sake ƙirƙira dabaran, saboda akwai samfurin sabis na Firayim Minista na Amazon wanda kayayyaki masu kyau da jigilar kaya kyauta da farashin ƙasa da siyan kai tsaye suna tabbatar da buƙatar biyan kuɗi. Gaskiya ne, ƙimar Firayim ba wai kawai a cikin bayarwa ba, har ma a cikin abubuwan da kuka karɓa. Ozon bai ma kusa da wannan ba, a nan kantin sayar da kayayyaki na Rasha ya yi hasarar da yawa, kodayake da farko sun dauki Amazon a matsayin misali, har ma da kwafi sunan.

Yawancin wallafe-wallafe suna nuna sabbin sharuɗɗan a matsayin ingantawa, amma hakan bai faru ba. Haka kuma, Wildberries iri ɗaya sun yi amfani da lokacin don jawo hankalin ba kawai masu siye ba, har ma masu samar da kayayyaki, yanayin aiki tare da su sun canza, sun zama kamar yadda zai yiwu ga Ozon. An fara gwabza yaƙi, ƙungiyar Wildberries ta yi amfani da gaskiyar cewa Ozon ya kafa kansa kuma ya fara fitar da abokan haɗin gwiwa daga gare su.

Wannan labarin yana da kyan gani saboda yana nuna yadda a cikin babban kamfani ba sa tunanin sakamakon ayyukansu, ba ma wasa masu duba ba, amma Chapaevites. Wannan shi ne abin da na kira "Yandex.Syndrome", lokacin da mutanen da ke zaune a cikin kujeru masu dadi sun daina tunani, suna gaskanta cewa idan akwai irin wannan kujera a ƙarƙashin matsayi na biyar, to, sun riga sun kasance masu basira don yin wani abu. Kallon da suke ginawa kansu da sauran su.

Daya daga cikin bayanin da ya taso game da bukatar karin farashin shi ne biyan dala miliyan 850 da MTS ta yi wa hukumar Amurka kan cin hanci a Uzbekistan. Menene MTS? Bari in tunatar da ku cewa MTS ya mallaki kashi 18.7% a Ozon, kuma AFK Sistema ya mallaki wani kashi 16.3%. Jima'i 35.5% tarawa. Kwanan nan ya zama sananne cewa AFK Sistema yana son ƙara yawan hannun jari zuwa kashi 40%. Da yake jayayya cewa MTS shine laifin komai, sun fi rufe wuraren da suke da dumi kuma suna haifar da tatsuniya ga masu kallo na waje. To amma wannan tatsuniya ce ba wani abu ba, tun da yunƙurin haɓaka ribar kasuwancin a Ozon an yi shi ne da kansa kuma ba tare da ɓata lokaci ba.

Daga wannan labari, mun koyi wasu muhimman abubuwa game da tafiyar da Ozon a matsayin kamfani:

  • Rashin mu'amala tsakanin sassa daban-daban na Ozon, rashin shiri da bazuwar yanke shawara;
  • Babban jami'in gudanarwa sun fi son salon kyan gani mai ƙonewa, amma ba za su iya magance matsalolin ba, amma suna haifar da bayyanar da za a magance su (ya zama dole a mayar da tsohuwar yanayin yadda suke da kuma yarda da hanyoyin su ba daidai ba ne, yanzu saboda wasu dalilai sun fara. don kiran wannan kalmar wulakanci "gwaji" har ma da ƙoƙarin zana wasu shawarwari);
  • Rashin nazarce-nazarce a cikin kamfanin, ba wai ma ina magana ne kan manyan bayanai ba, sai dai ba a saba yin nazari kan kwandunan mabukaci da iya tantance su, da lissafin sakamakon hukuncin da suka yanke;
  • Sashen tallace-tallace tare da "farashi mai ban tsoro", ba a buƙatar sharhi anan.
Rashin gazawar da aka fara a cikin kamfani, don kasafin kuɗin kamfani, kuma ana iya ɗaukarsa kyauta daga sama ga masu fafatawa kai tsaye. Suna murna. Ko da yake, watakila, wani ya yi shi da hankali, a matsayin dan leda a cikin sahu na abokan gaba? Sa'an nan duk wannan abu ne mai ganewa, kuma matsalar tana cikin wani jirgin sama. Amma ina tsammanin muna da shari'ar gargajiya ta Yandex.Syndrome.

Nazarin kujera #187. Yadda Ozon ya kama Yandex Syndrome

Sha'awar rubuta wannan rubutun ya taso ne a watan Fabrairu lokacin da Ozon ya cire farashin jigilar kaya kyauta, yana jayayya cewa yana ba da farashi mai sauƙi don kaya, kuma ya kamata a ware bayarwa daga ma'auni azaman sabis na daban. Ga masu amfani, wannan yana nufin haɓakar farashin kayayyaki, kodayake tare da wani kwandon abinci, farashin ya kasance iri ɗaya ko ma ya ragu. Wakilan Ozon sun jaddada cewa babu wani karin farashin, sun nuna cewa farashin kayayyaki da dama ya ragu kuma hakan ya biya diyya ga hauhawar farashin kayayyaki. A cikin rabin sa'a kawai, mun zana samfurin da ya bayyana abin da zai faru tare da tallace-tallace na Ozon, da kuma buƙatun kayayyaki, da abin da zai zama halayen masu fafatawa. Ba dole ba ne ku kasance da wayo don fahimtar dalili, fahimtar abubuwan kasuwanci, kuma ba cajin jigilar kaya kai tsaye ba. Yana yiwuwa Ozon ya buge da ciwon Yandex, lokacin da mutane daga giant ɗin Intanet na Rasha suka fara "inganta" matakai, amma a maimakon haka sun karya tsarin da aka kafa kuma ba su kawo wani sabon abu ba. Abin takaici, ƙwarewar aiki a Yandex ya yi nisa daga ainihin duniya tare da samfurori da aka adana a cikin ɗakunan ajiya, suna buƙatar kayan aiki, talla a cikin duniyar zahiri, da sauran ƙananan abubuwa. Shugaban Kamfanin Ozon Alexander Shulgin ya yi aiki a Yandex a wannan matsayi na tsawon shekaru uku. A bayyane yake, ba daidaituwa ba ne cewa kamfanoni biyu kawai a cikin Fabrairu sun yanke shawarar haɓaka farashin isar da abokan cinikin su - na farko shine Ozon, na biyu shine sabis na Yandex.Food. Bari mu dubi labarin rashin isar da Ozon da kuma dalilin da ya sa hakan ya faru.

Yadda OZON ya canza farashin jigilar kaya a watan Fabrairu

Kafin Fabrairu 2019, farashin isar da kowane samfur zuwa hanyar sadarwar POS ta Ozon bai kai sifili ba. Kuna iya yin odar kowane samfur kuma karɓa ta hanyar tuntuɓar wurin fitowar. A wasu biranen, kamfanin ya yi amfani da maki abokin tarayya don ba da kaya, sannan farashin bayarwa ya kai 99 rubles. Amma, gabaɗaya, isarwa zuwa Ozon kyauta ne, kuma yana da ban sha'awa, tunda kuna iya yin odar kowane samfur kuma ku sami wani wuri kusa da gidanku. A cikin Moscow, cibiyar sadarwa na akwatunan fakiti sun warwatse ko'ina, sabili da haka, yanayin yanayi, yana cikin nisan tafiya. Sau da yawa mukan yi odar takarda mai launi ga yaron, wasu ƙananan kayan rubutu, kuma duk wannan ya zo gidan waya kyauta, ba a buƙatar cajin bayarwa.

A watan Fabrairu, Ozon ya yanke shawarar yin watsi da wannan samfurin, kuma haka ne babban darektan kantin, Alexander Shulgin, ya yi tsokaci game da wannan: “Mafi yawan shagunan kan layi sun haɗa da farashinsu a farashin kayayyaki, kuma Ozon ya kasance babu. banda. Mun gwada hanyoyi daban-daban, gami da jigilar kaya kyauta, amma Isuzu ya zo ga ƙarshe cewa mafi adalci ga abokin ciniki zai yi aiki tare da shi a kan wani samfurin daban. Ayyukanmu shine samar da mafi ƙanƙanta farashin kaya ba tare da haɗa farashin mu a farashin su ba. Amma bayarwa tare da wannan tsarin ana cajin shi daban, kuma wannan daidai ne, tunda dandamali na kan layi yana tattara oda, sarrafa su kuma isar da su ga abokin ciniki na ƙarshe.

Don haka, a cikin Fabrairu, Ozon ya haɓaka farashin jigilar kayayyaki. Isar da kai daga wuraren fitowar ya fara farashi 299 rubles (kafin haka, 0 rubles ko 99 rubles daga abokan tarayya). Isar da isar da sako zuwa kofa ya kai 149 rubles, sabon farashin ya kasance daga 399 rubles.

Lokacin da biyan kuɗi zuwa sabis na Ozon.Premium, zaku iya samun jigilar kaya kyauta don umarni sama da 2,999 rubles, ragi na 30% don umarni na ƙaramin adadin. Farashin biyan kuɗi na watanni shida shine 1,599 rubles, na shekara - 2,999 rubles.

A daidai lokacin da aka kaddamar da biyan kuɗi, Ozon ya ƙaddamar da wani kamfen na talla, musamman, sun ba Gillette reza akan rangwame kusan kashi 40 cikin ɗari, wannan tayin har yanzu yana aiki. Tallace-tallacen titi ya inganta wannan shawara sosai. Sunan shine "Farashin Hauka", kuma idan kun bincika Google, yana ba da shawarar maye gurbinsa da "Farashin Hauka". Akwai wani abu daidai game da wannan labarin a cikin wannan maye gurbin.

Tasirin soke jigilar kaya kyauta don Ozon

Yana da wuya a yi tunanin abin da tsarin tunani ke gudana a manyan gudanarwa na Ozon lokacin da suka soke jigilar kaya kyauta, amma duk abin ya juya bisa ga al'ada na nau'in, kamar yadda aka saba a cikin Yandex, ana jin salon ƙwararrun nan da nan. Musamman, babu wanda ya hango abin da masu amfani za su kasance. Sabis ɗin jarida na Ozon yana da mutane masu ƙarfi, amma idan aka yi la'akari da rashin aikinsu, sun koyi game da sabbin abubuwa masu ban sha'awa tare da masu amfani kuma ba za su iya haɓaka sadarwa tare da na ƙarshe ba. Kuma wace irin sadarwa za ta iya yiwuwa idan kun kara farashin a bayyane kuma ba tare da sharadi ba?

Akwai hanyoyi da yawa don zaƙi kwaya, ga kaɗan:

    Ƙididdigar kwandon abokin ciniki na talakawa kuma mai aminci, ta yin amfani da misalai don nuna cewa farashinsa ba zai canza ba. Ba a yi haka ba, kuma dalili ba wai kawai ba su da lokaci ba kuma ba su yi tunani ba, amma farashin mafi yawan ya karu aƙalla ta hanyar biyan kuɗin Ozon.Premium;
  • Kalmomin raɗaɗi game da rage farashin kaya, tunda ba a haɗa kuɗin jigilar kayayyaki a cikinsu - wannan yana nuna kai tsaye cewa duk kayan ya kamata su yi arha, amma hakan bai faru ba. Bugu da ƙari, ma'aikatan Ozon, suna fafatawa a shafukan sada zumunta daga ɗimbin masu amfani waɗanda suka fusata da yaudarar kamfanin kai tsaye, sun rubuta wani abu kamar haka: "Farashin kayayyaki da yawa sun kasance kaɗan, raguwar su ba zai yiwu ba." A haƙiƙa, waɗannan kalmomi sun saba wa gaskiyar cewa an haɗa kuɗin da ake bayarwa a cikin farashin kayan, sun saba wa abin da shugaban kamfanin ya ce game da sababbin abubuwa. Ya zama dole don ƙin irin wannan sadarwar, wannan matsayi ne mai rauni, wanda kowane mai amfani ya duba a cikin maɓalli guda biyu. Ya isa ya je asusun ku kuma duba tsarin da ya gabata, kwatanta shi da farashin "sabon" kuma ku ga cewa ba su canza ba. Abubuwan haɓakawa sun kasance kuma sun kasance, ba su ne tushen kwandon ga yawancin mutane ba;
  • Don yin lokacin miƙa mulki, don ƙirƙirar yanayi don masu amfani masu aminci su yi amfani da tsohuwar ƙirar na ɗan lokaci, wannan zai haifar da haɓaka tallace-tallace.
Lokaci ya cancanci kulawa ta musamman, wannan shine Fabrairu, lokacin da kasuwa a al'ada ya tashi bayan babban tallace-tallace a karshen shekarar da ta gabata. A gefe guda, ana samun karuwa a nau'o'i da yawa saboda hutun jinsi, wanda, a fili, Ozon ya ƙidaya. Wasu wallafe-wallafen sun nuna cewa tallace-tallacen Ozon ya karu bayan bullo da kudaden jigilar kayayyaki, har ma an bayar da wasu adadi. Ina son kididdiga, saboda yana ba ku damar karkatar da bayanan kamar yadda kuke so. Kuna ɗaukar samfurin a cikin 'yan kwanaki, haka ma, samfurin, wanda ke da haɓaka talla, da kuma voila, sakamakon da ake so ya shirya. Don ɗan gajeren lokaci, an sami karuwar biyan kuɗi zuwa sabis na Ozon.Premium, waɗannan masu amfani ne masu aminci waɗanda suka saya da yawa kuma akai-akai, suna la'akari da tayin mai riba don biyan kuɗi. Waɗannan abokan ciniki masu aminci sun ga karuwa a cikin oda tare da ƙarin abubuwa fiye da yadda aka saba. Amma ba za su iya ramawa fitar da wadanda Ozon ya yi ba zato ba tsammani, wadanda suka sayi kaya daya ko biyu tare da kai musu har aka kai ga fitowa.

Bad PR ga kamfani, wanda ta ƙirƙira a kan kuɗin ta, wannan ya yi mummunan tasiri ga waɗanda za su iya zama sabon abokin ciniki. Bugu da ƙari, Intanet ta cika da masu amfani da ba su gamsu ba waɗanda suka fara bayyana dalilin da yasa Ozon ba shi da kyau, don cewa an sami karin farashin. An taɓa ni musamman da gaskiyar cewa an kwatanta Wildberries nan da nan kuma an ba da garantin ƙarancin farashin su: aika hanyar haɗi zuwa farashin kayayyaki akan Ozon - suna ba ku tayin akan farashi ɗaya da jigilar kaya kyauta. Ozon, ba shakka, bai tuna da wannan yuwuwar ba ko kuma bai ba shi wani mahimmanci ba.

Za a iya samun ɗaya daga cikin ƙayyadaddun bincike na wannan yanayin anan.

Me kuma za a ce? Don ƙirƙirar irin wannan guguwar rashin ƙarfi a kan kuɗin ku shine ƙoƙari mai yawa. Haka kuma, abokan ciniki masu aminci kuma sun tsorata, wanda ke da mahimmanci. Daga rahotanni masu nasara cewa tallace-tallace ya karu a karshen Fabrairu, babu wata alama da ta rage, gaskiyar ta bambanta. Ba ni da damar yin siyar da Ozon, amma an yi ta magana a cikin kamfanin game da lokacin mara kyau. Bayan duba yawan masu samar da kayayyaki cewa suna da samfurin da ake buƙata sosai, ba su da masu fafatawa, na gano cewa raguwar tallace-tallace ya kasance daga 5 zuwa 17%, dangane da nau'in. A bayyane yake cewa waɗannan ƙungiyoyin samfuran daban ne, amma suna iya aiki azaman barometer don kasuwancin gaba ɗaya. Ban tashi don bincika sosai abin da ke faruwa tare da kasuwancin Ozon ba, saboda na tabbata cewa sake komawa daga sabon yanayin zai biyo baya.

Yawancin wallafe-wallafe suna nuna sabbin sharuɗɗan a matsayin ingantawa, amma hakan bai faru ba. Haka kuma, Wildberries iri ɗaya sun yi amfani da lokacin don jawo hankalin ba kawai masu siye ba, har ma masu samar da kayayyaki, yanayin aiki tare da su sun canza, sun zama kamar yadda zai yiwu ga Ozon. An fara gwabza yaƙi, ƙungiyar Wildberries ta yi amfani da gaskiyar cewa Ozon ya kafa kansa kuma ya fara fitar da abokan haɗin gwiwa daga gare su.

Wannan labarin yana da kyan gani saboda yana nuna yadda a cikin babban kamfani ba sa tunanin sakamakon ayyukansu, ba ma wasa masu duba ba, amma Chapaevites. Wannan shi ne abin da na kira "Yandex.Syndrome", lokacin da mutanen da ke zaune a cikin kujeru masu dadi sun daina tunani, suna gaskanta cewa idan akwai irin wannan kujera a ƙarƙashin matsayi na biyar, to, sun riga sun kasance masu basira don yin wani abu. Kallon da suke ginawa kansu da sauran su.

Daya daga cikin bayanin da ya taso game da bukatar karin farashin shi ne biyan dala miliyan 850 da MTS ta yi wa hukumar Amurka kan cin hanci a Uzbekistan. Menene MTS? Bari in tunatar da ku cewa MTS ya mallaki kashi 18.7% a Ozon, kuma AFK Sistema ya mallaki wani kashi 16.3%. Jima'i 35.5% tarawa. Kwanan nan ya zama sananne cewa AFK Sistema yana son ƙara yawan hannun jari zuwa kashi 40%. Da yake jayayya cewa MTS shine laifin komai, sun fi rufe wuraren da suke da dumi kuma suna haifar da tatsuniya ga masu kallo na waje. To amma wannan tatsuniya ce ba wani abu ba, tun da yunƙurin haɓaka ribar kasuwancin a Ozon an yi shi ne da kansa kuma ba tare da ɓata lokaci ba.

Daga wannan labari, mun koyi wasu muhimman abubuwa game da tafiyar da Ozon a matsayin kamfani:

  • Rashin mu'amala tsakanin sassa daban-daban na Ozon, rashin shiri da bazuwar yanke shawara;
  • Babban jami'in gudanarwa sun fi son salon kyan gani mai ƙonewa, amma ba za su iya magance matsalolin ba, amma suna haifar da bayyanar da za a magance su (ya zama dole a mayar da tsohuwar yanayin yadda suke da kuma yarda da hanyoyin su ba daidai ba ne, yanzu saboda wasu dalilai sun fara. don kiran wannan kalmar wulakanci "gwaji" har ma da ƙoƙarin zana wasu shawarwari);
  • Rashin nazarce-nazarce a cikin kamfanin, ba wai ma ina magana ne kan manyan bayanai ba, sai dai ba a saba yin nazari kan kwandunan mabukaci da iya tantance su, da lissafin sakamakon hukuncin da suka yanke;
  • Sashen tallace-tallace tare da "farashi mai ban tsoro", ba a buƙatar sharhi anan.
Rashin gazawar da aka fara a cikin kamfani, don kasafin kuɗin kamfani, kuma ana iya ɗaukarsa kyauta daga sama ga masu fafatawa kai tsaye. Suna murna. Ko da yake, watakila, wani ya yi shi da hankali, a matsayin dan leda a cikin sahu na abokan gaba? Sa'an nan duk wannan abu ne mai ganewa, kuma matsalar tana cikin wani jirgin sama. Amma ina tsammanin muna da shari'ar gargajiya ta Yandex.Syndrome.

Nazarin kujera #187. Yadda Ozon ya kama Yandex Syndrome

Sha'awar rubuta wannan rubutun ya taso ne a watan Fabrairu lokacin da Ozon ya cire farashin jigilar kaya kyauta, yana jayayya cewa yana ba da farashi mai sauƙi don kaya, kuma ya kamata a ware bayarwa daga ma'auni azaman sabis na daban. Ga masu amfani, wannan yana nufin haɓakar farashin kayayyaki, kodayake tare da wani kwandon abinci, farashin ya kasance iri ɗaya ko ma ya ragu. Wakilan Ozon sun jaddada cewa babu wani karin farashin, sun nuna cewa farashin kayayyaki da dama ya ragu kuma hakan ya biya diyya ga hauhawar farashin kayayyaki. A cikin rabin sa'a kawai, mun zana samfurin da ya bayyana abin da zai faru tare da tallace-tallace na Ozon, da kuma buƙatun kayayyaki, da abin da zai zama halayen masu fafatawa. Ba dole ba ne ku kasance da wayo don fahimtar dalili, fahimtar abubuwan kasuwanci, kuma ba cajin jigilar kaya kai tsaye ba. Yana yiwuwa Ozon ya buge da ciwon Yandex, lokacin da mutane daga giant ɗin Intanet na Rasha suka fara "inganta" matakai, amma a maimakon haka sun karya tsarin da aka kafa kuma ba su kawo wani sabon abu ba. Abin takaici, ƙwarewar aiki a Yandex ya yi nisa daga ainihin duniya tare da samfurori da aka adana a cikin ɗakunan ajiya, suna buƙatar kayan aiki, talla a cikin duniyar zahiri, da sauran ƙananan abubuwa. Shugaban Kamfanin Ozon Alexander Shulgin ya yi aiki a Yandex a wannan matsayi na tsawon shekaru uku. A bayyane yake, ba daidaituwa ba ne cewa kamfanoni biyu kawai a cikin Fabrairu sun yanke shawarar haɓaka farashin isar da abokan cinikin su - na farko shine Ozon, na biyu shine sabis na Yandex.Food. Bari mu dubi labarin rashin isar da Ozon da kuma dalilin da ya sa hakan ya faru.

Yadda OZON ya canza farashin jigilar kaya a watan Fabrairu

Kafin Fabrairu 2019, farashin isar da kowane samfur zuwa hanyar sadarwar POS ta Ozon bai kai sifili ba. Kuna iya yin odar kowane samfur kuma karɓa ta hanyar tuntuɓar wurin fitowar. A wasu biranen, kamfanin ya yi amfani da maki abokin tarayya don ba da kaya, sannan bayarwa ya kai 99 rubles. Amma, gabaɗaya, isarwa zuwa Ozon kyauta ne, kuma yana da ban sha'awa, tunda kuna iya yin odar kowane samfur kuma ku sami wani wuri kusa da gidanku. A cikin Moscow, cibiyar sadarwa na akwatunan fakiti sun warwatse ko'ina, sabili da haka, yanayin yanayi, yana cikin nisan tafiya. Sau da yawa mukan yi odar takarda mai launi ga yaron, wasu ƙananan kayan rubutu, kuma duk wannan ya zo gidan waya kyauta, ba a buƙatar cajin bayarwa.

A watan Fabrairu, Ozon ya yanke shawarar yin watsi da wannan samfurin, kuma haka ne babban darektan kantin, Alexander Shulgin, ya yi tsokaci game da wannan: “Mafi yawan shagunan kan layi sun haɗa da farashinsu a farashin kayayyaki, kuma Ozon ya kasance babu. banda. Mun yi gwaji tare da hanyoyi daban-daban, ciki har da jigilar kaya kyauta, amma Isuzu ya yanke shawarar cewa zai zama mafi kyau ga abokin ciniki ya yi aiki tare da shi a kan wani samfurin daban. Ayyukanmu shine samar da mafi ƙanƙanta farashin kaya ba tare da haɗa farashin mu a farashin su ba. Amma bayarwa tare da wannan tsarin ana cajin shi daban, kuma wannan daidai ne, tunda dandamali na kan layi yana tattara oda, sarrafa su kuma isar da su ga abokin ciniki na ƙarshe.

A watan Fabrairu, Ozon ya yanke shawarar yin watsi da wannan samfurin, kuma wannan shine yadda babban darektan kantin, Alexander Shulgin, yayi sharhi game da wannan: "Mafi yawan shagunan kan layi sun haɗa da farashin su a farashin kayayyaki, kuma Ozon ya kasance ba banda. Mun gwada hanyoyi daban-daban, gami da jigilar kaya kyauta, amma Isuzu Isuzu ya zo ga ƙarshe cewa mafi adalci ga abokin ciniki zai yi aiki tare da shi a kan wani samfurin daban. Ayyukanmu shine samar da mafi ƙanƙanta farashin kaya ba tare da haɗa farashin mu a farashin su ba. Amma bayarwa tare da wannan tsarin ana cajin shi daban, kuma wannan gaskiya ne, tunda dandamali na kan layi yana tattara umarni, sarrafa su kuma isar da su ga abokin ciniki na ƙarshe. ”

Don haka, a cikin Fabrairu, Ozon ya haɓaka farashin jigilar kayayyaki. Isar da kai daga wuraren fitowar ya fara farashi 299 rubles (kafin haka, 0 rubles ko 99 rubles daga abokan tarayya). Isar da isar da sako zuwa kofa ya kai 149 rubles, sabon farashin ya kasance daga 399 rubles.

Lokacin da biyan kuɗi zuwa sabis na Ozon.Premium, zaku iya samun jigilar kaya kyauta don umarni sama da 2,999 rubles, ragi na 30% don umarni na ƙaramin adadin. Farashin biyan kuɗi na watanni shida shine 1,599 rubles, na shekara - 2,999 rubles.

A daidai lokacin da aka kaddamar da biyan kuɗi, Ozon ya ƙaddamar da wani kamfen na talla, musamman, sun ba Gillette reza akan rangwame kusan kashi 40 cikin ɗari, wannan tayin har yanzu yana aiki. Tallace-tallacen titi ya inganta wannan shawara sosai. Sunan shine "Farashin Hauka", kuma idan ka bincika Google, yana ba da shawarar maye gurbinsa da "Farashin Hauka". Akwai wani abu daidai game da wannan labarin a cikin wannan maye gurbin.

Tasirin soke jigilar kaya kyauta don Ozon

Yana da wuya a yi tunanin abin da tsarin tunani ke gudana a manyan gudanarwa na Ozon lokacin da suka soke jigilar kaya kyauta, amma duk abin ya juya bisa ga al'ada na nau'in, kamar yadda aka saba a cikin Yandex, ana jin salon ƙwararrun nan da nan. Musamman, babu wanda ya hango abin da masu amfani za su kasance. Sabis ɗin jarida na Ozon yana da mutane masu ƙarfi, amma idan aka yi la'akari da rashin aikinsu, sun koyi game da sabbin abubuwa masu ban sha'awa tare da masu amfani kuma ba za su iya haɓaka sadarwa tare da na ƙarshe ba. Kuma wace irin sadarwa za ta iya yiwuwa idan kun kara farashin a bayyane kuma ba tare da sharadi ba?

Akwai hanyoyi da yawa don zaƙi kwaya, ga kaɗan:

    Ƙididdigar kwandon abokin ciniki na talakawa kuma mai aminci, ta yin amfani da misalai don nuna cewa farashinsa ba zai canza ba. Ba a yi haka ba, kuma dalili ba wai kawai ba su da lokaci ba kuma ba su yi tunani ba, amma farashin mafi yawan ya karu aƙalla ta hanyar biyan kuɗin Ozon.Premium;
  • Kalmomin raɗaɗi game da rage farashin kaya, tunda ba a haɗa kuɗin jigilar kayayyaki a cikinsu - wannan yana nuna kai tsaye cewa duk kayan ya kamata su yi arha, amma hakan bai faru ba. Bugu da ƙari, ma'aikatan Ozon, suna fafatawa a shafukan sada zumunta daga ɗimbin masu amfani waɗanda suka fusata da yaudarar kamfanin kai tsaye, sun rubuta wani abu kamar haka: "Farashin kayayyaki da yawa sun kasance kaɗan, raguwar su ba zai yiwu ba." A haƙiƙa, waɗannan kalmomi sun saba wa gaskiyar cewa an haɗa kuɗin da ake bayarwa a cikin farashin kayan, sun saba wa abin da shugaban kamfanin ya ce game da sababbin abubuwa. Ya zama dole don ƙin irin wannan sadarwar, wannan matsayi ne mai rauni, wanda kowane mai amfani ya duba a cikin maɓalli guda biyu. Ya isa ya je asusun ku kuma duba tsarin da ya gabata, kwatanta shi da farashin "sabon" kuma ku ga cewa ba su canza ba. Abubuwan haɓakawa sun kasance kuma sun kasance, ba su ne tushen kwandon ga yawancin mutane ba;
  • Don yin lokacin miƙa mulki, don ƙirƙirar yanayi don masu amfani masu aminci su yi amfani da tsohuwar ƙirar na ɗan lokaci, wannan zai haifar da haɓaka tallace-tallace.
Lokaci ya cancanci kulawa ta musamman, wannan shine Fabrairu, lokacin da kasuwa a al'ada ya tashi bayan babban tallace-tallace a karshen shekarar da ta gabata. A gefe guda, ana samun karuwa a nau'o'i da yawa saboda hutun jinsi, wanda, a fili, Ozon ya ƙidaya. Wasu wallafe-wallafen sun nuna cewa tallace-tallacen Ozon ya karu bayan gabatar da kudaden bayarwa, har ma an ba da wasu adadi. Ina son kididdiga, saboda yana ba ku damar karkatar da bayanan kamar yadda kuke so. Kuna ɗaukar samfurin a cikin 'yan kwanaki, haka ma, samfurin, wanda ke da haɓaka talla, da kuma voila, sakamakon da ake so ya shirya. Don ɗan gajeren lokaci, an sami karuwar biyan kuɗi zuwa sabis na Ozon.Premium, waɗannan masu amfani ne masu aminci waɗanda suka saya da yawa kuma akai-akai, suna la'akari da tayin mai riba don biyan kuɗi. Saboda waɗannan abokan ciniki masu aminci, an sami karuwar odar da ke da abubuwa fiye da yadda aka saba. Amma ba za su iya ramawa fitar da wadanda Ozon ya yi ba zato ba tsammani, wadanda suka sayi kaya daya ko biyu tare da kai musu har aka kai ga fitowa.

Bad PR ga kamfani, wanda ta ƙirƙira a kan kuɗin ta, wannan ya yi mummunan tasiri ga waɗanda za su iya zama sabon abokin ciniki. Bugu da ƙari, Intanet ta cika da masu amfani da ba su gamsu ba waɗanda suka fara bayyana dalilin da yasa Ozon ba shi da kyau, don cewa an sami karin farashin. An taɓa ni musamman da gaskiyar cewa an kwatanta Wildberries nan da nan kuma an ba da garantin ƙarancin farashin su: aika hanyar haɗi zuwa farashin kayayyaki akan Ozon - suna ba ku tayin akan farashi ɗaya da jigilar kaya kyauta. Ozon, ba shakka, bai tuna da wannan yuwuwar ba ko kuma bai ba shi wani mahimmanci ba.

Za a iya samun ɗaya daga cikin ƙayyadaddun bincike na wannan yanayin anan.

Me kuma za a ce? Don ƙirƙirar irin wannan guguwar rashin ƙarfi a kan kuɗin ku shine ƙoƙari mai yawa. Haka kuma, abokan ciniki masu aminci kuma sun tsorata, wanda ke da mahimmanci. Daga rahotanni masu nasara cewa tallace-tallace ya karu a karshen Fabrairu, babu wata alama da ta rage, gaskiyar ta bambanta. Ba ni da damar yin siyar da Ozon, amma an yi ta magana a cikin kamfanin game da lokacin mara kyau. Bayan duba yawan masu samar da kayayyaki cewa suna da samfurin da ake buƙata sosai, ba su da masu fafatawa, na gano cewa raguwar tallace-tallace ya kasance daga 5 zuwa 17%, dangane da nau'in. A bayyane yake cewa waɗannan ƙungiyoyin samfuran daban ne, amma suna iya aiki azaman barometer don kasuwancin gaba ɗaya. Ban tashi don bincika sosai abin da ke faruwa tare da kasuwancin Ozon ba, saboda na tabbata cewa sake komawa daga sabon yanayin zai biyo baya.

“Ingantacciyar” yanayi daga Ozon - da farko mun karya, sannan mu gyara

Sabbin sharuɗɗan daga Ozon ba su daɗe ba, ba su kai wata biyu ba. Ga kamfani na wannan girman, wannan shine kawai lokacin da za a kimanta sakamakon farko da sauri da sauri, wanda a kaikaice yana nuna gazawar dukan ra'ayin gaba ɗaya. Ba kome abin da manyan manajoji za su ce, abin da PR zai gaya, gaskiyar suna da mahimmanci, kuma suna magana da kansu. Don haka, biyan kuɗi na Ozon.Premium yanzu yana biyan 999 rubles na tsawon watanni shida (1,599 rubles ne), na shekara guda - 1,799 rubles (2,999 rubles ne). Mutane masu dogaro da kansu ne kawai za su iya samun damar buga masu sauraron su da irin wannan dabarar. Ga masu biyan kuɗi na sabis ɗin, isar da kayayyaki tare da biyan kuɗi na gaba kyauta ne (adadin ba ya taka rawa), kuma farashi na musamman, rangwamen karantawa, zai kuma shafi masu biyan kuɗi. A ra'ayi na, Ozon yana sake ƙoƙarin sake ƙirƙira dabaran, saboda akwai samfurin sabis na Firayim Minista na Amazon wanda kayayyaki masu kyau da jigilar kaya kyauta da farashin ƙasa da siyan kai tsaye suna tabbatar da buƙatar biyan kuɗi. Gaskiya ne, ƙimar Firayim ba wai kawai a cikin bayarwa ba, har ma a cikin abubuwan da kuka karɓa. Ozon bai ma kusa da wannan ba, a nan kantin sayar da kayayyaki na Rasha ya yi hasarar da yawa, kodayake da farko sun dauki Amazon a matsayin misali, har ma da kwafi sunan.

Yawancin wallafe-wallafe suna nuna sabbin sharuɗɗan a matsayin ingantawa, amma hakan bai faru ba. Haka kuma, Wildberries iri ɗaya sun yi amfani da lokacin don jawo hankalin ba kawai masu siye ba, har ma masu samar da kayayyaki, yanayin aiki tare da su sun canza, sun zama kamar yadda zai yiwu ga Ozon. An fara gwabza yaƙi, ƙungiyar Wildberries ta yi amfani da gaskiyar cewa Ozon ya kafa kansa kuma ya fara fitar da abokan haɗin gwiwa daga gare su.

Wannan labarin yana da kyan gani saboda yana nuna yadda a cikin babban kamfani ba sa tunanin sakamakon ayyukansu, ba ma wasa masu duba ba, amma Chapaevites. Wannan shi ne abin da na kira "Yandex.Syndrome", lokacin da mutanen da ke zaune a cikin kujeru masu dadi sun daina tunani, suna gaskanta cewa idan akwai irin wannan kujera a ƙarƙashin matsayi na biyar, to, sun riga sun kasance masu basira don yin wani abu. Kallon da suke ginawa kansu da sauran su.

Daya daga cikin bayanin da ya taso game da bukatar karin farashin shi ne biyan dala miliyan 850 da MTS ta yi wa hukumar Amurka kan cin hanci a Uzbekistan. Menene MTS? Bari in tunatar da ku cewa MTS ya mallaki kashi 18.7% a Ozon, kuma AFK Sistema ya mallaki wani kashi 16.3%. Jima'i 35.5% tarawa. Kwanan nan ya zama sananne cewa AFK Sistema yana son ƙara yawan hannun jari zuwa kashi 40%. Da yake jayayya cewa MTS shine laifin komai, sun fi rufe wuraren da suke da dumi kuma suna haifar da tatsuniya ga masu kallo na waje. To amma wannan tatsuniya ce ba wani abu ba, tun da yunƙurin haɓaka ribar kasuwancin a Ozon an yi shi ne da kansa kuma ba tare da ɓata lokaci ba.

Daga wannan labari, mun koyi wasu muhimman abubuwa game da tafiyar da Ozon a matsayin kamfani:

  • Rashin mu'amala tsakanin sassa daban-daban na Ozon, rashin shiri da bazuwar yanke shawara;
  • Babban jami'in gudanarwa sun fi son salon kyan gani mai ƙonewa, amma ba za su iya magance matsalolin ba, amma suna haifar da bayyanar da za a magance su (ya zama dole a mayar da tsohuwar yanayin yadda suke da kuma yarda da hanyoyin su ba daidai ba ne, yanzu saboda wasu dalilai sun fara. don kiran wannan kalmar wulakanci "gwaji" har ma da ƙoƙarin zana wasu shawarwari);
  • Rashin nazarce-nazarce a cikin kamfanin, ba wai ma ina magana ne kan manyan bayanai ba, sai dai ba a saba yin nazari kan kwandunan mabukaci da iya tantance su, da lissafin sakamakon hukuncin da suka yanke;
  • Sashen tallace-tallace tare da "farashi mai ban tsoro", ba a buƙatar sharhi anan.
Rashin gazawar da aka fara a cikin kamfani, don kasafin kuɗin kamfani, kuma ana iya ɗaukarsa kyauta daga sama ga masu fafatawa kai tsaye. Suna murna. Ko da yake, watakila, wani ya yi shi da hankali, a matsayin dan leda a cikin sahu na abokan gaba? Sa'an nan duk wannan abu ne mai ganewa, kuma matsalar tana cikin wani jirgin sama. Amma ina tsammanin muna da shari'ar gargajiya ta Yandex.Syndrome.