Nazarin Sofa #164. Rikici da alamar Nokia a kasuwar wayoyin hannu

HMD Global, wacce ta sami haƙƙin amfani da alamar Nokia don wayoyi da wayoyi, ya fara da kyau sosai a Rasha. A cikin shekarar farko, rabon ya karu da sauri sosai, abokan ciniki sun rasa tsohuwar Nokia kuma suka sayi wayoyin hannu tare da tsananin sha'awar. A zahiri, ba kamar kowane nau'in B/C ba, HMD Global ya sami alamar da aka sani kuma an taɓa kashe biliyoyin daloli don haɓakawa. Lokacin da irin wannan labarin ya kasance a bayan ku, to, abubuwa da yawa suna faruwa, idan ba da kansu ba, to mafi sauƙi fiye da sabon masana'anta. Amma, bayan samun turawa na farko, HMD Global ya fara zamewa saboda wasu maki da ba su ba kamfanin damar fita daga tarkon kananan kayayyaki da kuma kara yawan kaso. Matsalolin da ke bayyane sune ƙananan ƙarar kayan aiki, sakamakon haka, yawan farashin kayan aiki da haɓakawa, ana sake ƙididdige su ga kowace na'ura da aka ƙera. Duk da cewa HMD Global reshen Foxconn ne, babu wanda ya ɗauki kamfani a matsayin kasuwancin da ke buƙatar tallafi akai-akai. Dukan kamfanin yana zaune a ƙarƙashin tsauraran kasafin kuɗi, wanda ke da iyakacin iyaka kuma yana da alaƙa da tallace-tallace, aiwatar da abin da ke ba ku damar 'yantar da ƙarin kuɗi. Ba kamar OPPO, Vivo da Xiaomi iri ɗaya ba, Foxconn ba ya gaggawar saka hannun jari don cin nasara a kasuwa, amma suna son 'yarsu ta koyi yadda ake samun kuɗi. Wannan hanya ce mai kyau, wanda ke nufin cewa idan tsarin kasuwanci ya yi daidai, to kudi zai zo. Kuma idan irin wannan samfurin ba shi da amfani, to, ba a buƙatar gaske ba, tun da a ƙarshe ba zai ba da wani abu ba sai hasara. Tattaunawa da alamar Nokia da HMD Global, kuna buƙatar fahimtar cewa ga Foxconn wannan aikin balloon gwaji ne, kamfanin ba ya sanya duk abin da yake da shi. Idan ya yi nasara, to yana da kyau, idan ya kasa, to wannan sabon kwarewa ne kuma babu wani abu mai ban tsoro da zai faru. A bayyane yake cewa zai fi kyau kada a yi kasala, amma a nan ba wanda yake tunani ta kowace hanya.

Ga ƙungiyar HMD Global, wadda ta hanyoyi da yawa ta fito daga tsohuwar Nokia, wannan aikin, akasin haka, yana da mahimmanci. Wannan wata dama ce don tabbatar da cewa za su iya ƙirƙirar alama, za su iya ɗauka zuwa wani matakin. Daga mahangar dabaru, ana iya fahimtar ƙoƙarin HMD Global. A cikin shekara ta farko, ana ƙaddamar da samfura tare da ƙimar farashi / inganci mai yawa ko žasa don jawo hankalin jama'a, suna da wasu siffofi, alal misali, sun bambanta da ƙira daga yawancin samfuran kama, wanda ke da mahimmanci a zamaninmu.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Tambayar da ta tsaya a lokacin fitowar Nokia da aka sabunta ta yi kama da haka: nawa ne suka kasance da aminci ga alamar, menene tallace-tallace zai kasance. Ga kasuwannin Rasha, yawan wadanda suke da nostalgic don kwanakin da suka wuce sun kasance mafi girma, tallace-tallace sun haura. Amma matsalar irin wannan sha’awar ita ce, ba zai yiyu ba ta iya cutar da wasu ko kuma yin hakan da wuya. Nostaljiya ita ce tunanin ku na wani abu mai kyau da ya rage a baya, wani abu da ke hade da alamar. Wane irin son zuciya ga Nokia matasa masu shekaru 15-20 za su iya samu? Ee, kusan babu ɗaya, wataƙila ba su yi amfani da wannan alamar ba, galibi suna da wasu nau'ikan dialers waɗanda ba su tuna a matsayin wani abu na musamman. Keɓancewa kawai sun tabbatar da wannan ra'ayin.

A daya bangaren kuma Nokia ta dora dokin nostaljiya da kokarin mayar da ita babbar kawarta wajen tallata na'urori. Misali, ƙaddamar da Nokia 3310 wata dama ce ta yin hayaniya, sabuwar na'urar ba ta yi kama da na almara ta kowace hanya ba kuma ba ta zama ɗaya ba.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Nazarin wayar fasalin Nokia 3310 (2017)

Sai kamfanin ya sake maimaita “ayaba”, wanda kuma ba za a iya kiransa da sunan kungiyar asiri ba a sabuwar sigar. Bayan haka, wannan na'urar ce ta wani nau'i na daban, kuma sanya matsayi a zamaninmu don masu sauraro daban-daban waɗanda ba su da sha'awar.

analytics couch #164. Rikici da Alamar Nokia a cikin kasuwar wayoyin hannu

HMD's Jeremy dabarun a cikin 2018 shine don matsawa zuwa sabon matakin farashi. Bayan gabatar da kasuwa ga samfuransa, kamfanin ya haɓaka farashin sabbin kayayyaki. Anan yana da mahimmanci a yi ajiyar wuri cewa hauhawar farashin ya kasance a bayyane kuma a ɓoye. Misali, canjin nau'ikan nau'ikan nau'ikan kwakwalwan kwamfuta na Qualcomm zuwa na MediaTek wani karuwar farashi ne na boye. A bisa ka'ida, samfuran daidai suke da waɗanda suka gabace su, a matakin farashi ɗaya. Amma a zahiri, sun fi arha ga kamfani, wato HMD yana samun ƙarin kuɗi a kansu.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Irin wannan manufar farashin ta kasance barata idan masana'anta sun goyi bayan tallace-tallace tare da kamfen talla mai tsauri wanda ke da fa'ida. Amma ba mu ga wani abu makamancin haka daga HMD ba, duk ƙoƙarin tallan da aka sani yana samun kasafin kuɗi na Google don haɓaka Android One, kuma girman waɗannan kasafin kuɗi yana da ƙanƙanta. Sakamakon haka, HMD Global ya shiga yarjejeniya mai mahimmanci don haɓaka samfura da yawa a cikin hanyar sadarwar sadarwar Beeline, misali, Nokia 1 akan Android Go. Matsalar ita ce ainihin ƙirar Nokia don Android Go bai bambanta da kwatankwacin sauran kamfanoni ba, misali, Alcatel yana ba da Alcatel 1 gaba ɗaya, wanda ake siyarwa a MTS. A bayyane yake cewa alamar na iya taka rawa, amma bambancin farashin 1,000 rubles zai kasance mai mahimmanci ga mutane da yawa (5,990 da 4,990 rubles, bi da bi).

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Wannan shine misali ɗaya na gaskiyar cewa farashin Nokia a Rasha yana kan matakin A-alama, wanda ke korar yawancin masu sauraro. Matsakaicin daidai zai iya zama kamar haka: A-alama a farashin alamar B. Wato alamar Nokia akan farashin Fly ko makamancin haka. Kuma irin wannan ra'ayin da ya shiga kasuwa da kyau, tun da mai siyan mu yana son adana kuɗi, ko da lokacin da wannan ajiyar ya kasance mai tunani. Siyan abu "tsada" mai rahusa yana da riba, sabili da haka wannan hanyar zata iya aiki. Amma hakan bai faru ba, saboda Nokia ba ta iya canza komai a cikin kasafin kudin. Dabarun kamfanin an gina su ne bisa kwanciyar hankali a kasuwa, inda ba a samu tashin hankali da canje-canje kwatsam. Ba a haɗa firgici a cikin wannan dabarar ba, don ganin cewa ba za su faru ba ko kuma ba za su zama babban gwaji ba.

Tsakanin dutse da wuri mai wuya - Nokia a cikin riko na kasuwar Rasha

Kira na farko shine yaƙin farashin da MTS ya fara ƙarawa. Nokia ba ta taimaka ta kowace hanya wajen rage farashin kayayyakinsu ba, ba su biya diyya ga wannan rage farashin ta kowace hanya ba, amma abin ya faru.

Armchair analytics #163. Yakin farashin wayoyi - sabon/ tsohon MTS player

Duba yadda farashin samfuran Nokia da yawa a cikin MTS suka canza, raguwar ya kai kashi 10 ko fiye.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Tunda alamar Nokia ba ta da madaidaicin juzu'i, ba shi yiwuwa a warware komai koda ta hanyar dakatar da jigilar kayayyaki zuwa MTS, sun shirya yaƙin farashin kuma suna da ajiyar akalla har zuwa ƙarshen Satumba. Ya zama cewa HMD ba shi da tasiri na gaske akan abokin tarayya. A gefe guda kuma, sauran abokan hulɗa sun fara matsa lamba kan buƙatar rage farashin samfuran, tun da ba a kasuwa ba, kuma cream ɗin na karɓar MTS, wanda ke sayar da su da rahusa. Ba shi yiwuwa HMD ya rage farashin zuwa irin wannan matakin, tunda wannan yana nufin cewa kamfanin ba ya samun komai a Rasha. Don ƙaramin farawa, wannan yana da mutuwa, kuma yana da matukar wahala a bayyana halin da ake ciki yanzu ga kamfanin iyaye. Watakila wannan ita ce babbar matsalar da mahukuntan HMD Global ba za su iya bayyanawa masu su karara cewa suna bukatar kudi kuma wannan wata bukata ce ta gaske, ba gazawarsu ba. A gefe guda kuma, yana da wuya a kowane lokaci in bayyana ayyukan MTS ga wani a wajen kasar, tun da babu wanda ya yi imanin cewa babban ma'aikacin da aka jera hannun jari a kan musayar hannun jari yana iya kona kudi kamar haka ba tare da wani gaske ba. aiki.

Matsin lamba akan HMD yana girma, amma sai wani yanayi ya faru, wato raunin ruble, lokacin da farashin canji ya canza kuma ya zama dole a daidaita farashin. Har yau, wannan bai faru ba, amma HMD ba shi da kayan aikin da yawa don gudanar da lamarin. Kamar yadda ya fito, babu shingen ƙima ko yana cikin ƙananan ƙananan, tun da wannan kayan aiki yana da tsada ga masana'antun wannan matakin. Babu kowa a HMD da ya yi tsammanin yanayin zai canza sosai.

Yanzu ku kalli vise din da kamfanin ya fada a ciki, me ya sa yake da matukar wahala. A gefe guda, muna da dabarun haɗin gwiwa tare da Beeline da samfura biyu waɗanda aka zaɓa a cikin rubles kuma dole ne a kawo su cikin farashin ruble. HMD Global ba zai iya canza kwangilar ta kowace hanya ba, aƙalla ƙi cika ta kuma manta hanyar zuwa Beeline, wanda ba zai yiwu su yi ba. Tattaunawa tare da Beeline ba zai yiwu a canza farashin wannan samfurin ba, tunda an riga an sayar da shi sama da kasuwa, kuma Beeline yana yin la'akari sosai da yuwuwar rage farashin, in ba haka ba ba za su cika tsare-tsaren siyar da su ba, kuma sito zai zama babba. . A cikin yanayin da ake ciki, wannan ya riga ya fita daga tambaya, sai dai idan mai aiki ya yi daidai da MTS kuma ya shirya wani abin sha'awa na karimci da ba a taba gani ba.

A daya bangaren kuma, HMD tana da dukkanin abokan huldar da ba su sayi kaya masu yawa ba, sabanin MTS da ke shirin yakin farashin farashi. A watan Agusta da Satumba, abokan HMD suna buƙatar siyan sababbin na'urori, amma ba za su yi haka ba a farashin mafi girma, wanda aka daidaita don musayar musayar. Tun da farashin ya ragu a cikin MTS, kuma haɓaka farashin zai sa wannan bambanci ya fi girma. Hasali ma, muna iya cewa idan Nokia ta kara farashin tallace-tallace saboda farashin canji, to za ta yi hasarar kasuwar Rasha, tallace-tallace zai ragu matuka. Don hana wannan, kuna buƙatar aƙalla kiyaye farashin a matakin ɗaya, ko ma mafi kyau, ɗan rage su kaɗan don raunana tasirin MTS kuma ku kawo farashi a wasu tashoshi kusa da waɗanda wannan ma'aikacin ya bayar. A bayyane yake cewa wannan saka hannun jari ne a kasuwa da kuma asara kai tsaye ga masana'anta, amma in ba haka ba akwai yuwuwar rasa wannan kasuwa gaba daya. A halin yanzu, HMD Global na ƙoƙarin gano yadda za a magance farashin na Rasha. Tsalle a cikin kuɗin musanya na iya tilasta farashi ya tashi, kuma ya yi ta 7-10%, wanda zai lalata tallace-tallace nan take. A ganina, ba za a iya yin hakan ba a kowane hali, tun da kafin wannan tallace-tallace ya ragu a hankali, kuma yanzu za su kara nutsewa. Akwai kayayyaki da yawa a kasuwa daga Huawei, Samsung, wanda, la'akari da rangwame da yakin farashin, ya riga ya zama mai ban sha'awa fiye da samfurin Nokia. Kuma karuwar farashin akan wannan bangon zai kai ga fahimtar alamar, zai rasa sake zagayowar tallace-tallace na gaba, a zahiri, zai kasance a kan benci na tsawon rabin na biyu na shekara.

Aikin da ke gaban gudanarwa na HMD Global a Rasha abu ne mai wahala, mafi ban sha'awa zai kasance don ganin yadda suke ƙoƙarin warware shi. Za mu ga wannan a cikin makonni masu zuwa, ba za a yi watsi da shawarar ba, kawai babu yiwuwar hakan. Kuma dangane da wannan, alamar Nokia za ta ci gaba da kasancewa a Rasha, ko kuma ba za a iya ganin ta gaba ɗaya ba.

Nazarin Sofa #164. Rikici da alamar Nokia a kasuwar wayoyin hannu

HMD Global, wacce ta sami haƙƙin amfani da alamar Nokia don wayoyi da wayoyi, ya fara da kyau sosai a Rasha. A cikin shekarar farko, rabon ya karu da sauri sosai, abokan ciniki sun rasa tsohuwar Nokia kuma suka sayi wayoyin hannu tare da tsananin sha'awar. A zahiri, ba kamar kowane nau'in B/C ba, HMD Global ya sami alamar da aka sani kuma an taɓa kashe biliyoyin daloli don haɓakawa. Lokacin da irin wannan labarin ya kasance a bayan ku, to, abubuwa da yawa suna faruwa, idan ba da kansu ba, to mafi sauƙi fiye da sabon masana'anta. Amma, bayan samun turawa na farko, HMD Global ya fara zamewa saboda wasu maki da ba su ba kamfanin damar fita daga tarkon kananan kayayyaki da kuma kara yawan kaso. Matsalolin da ke bayyane sune ƙananan ƙarar kayan aiki, sakamakon haka, yawan farashin kayan aiki da haɓakawa, ana sake ƙididdige su ga kowace na'ura da aka ƙera. Duk da cewa HMD Global reshen Foxconn ne, babu wanda ya ɗauki kamfani a matsayin kasuwancin da ke buƙatar tallafi akai-akai. Dukan kamfanin yana zaune a ƙarƙashin tsauraran kasafin kuɗi, wanda ke da iyakacin iyaka kuma yana da alaƙa da tallace-tallace, aiwatar da abin da ke ba ku damar 'yantar da ƙarin kuɗi.Ba kamar OPPO, Vivo da Xiaomi iri ɗaya ba, Foxconn ba ya gaggawar saka hannun jari don cin nasara a kasuwa, amma suna son 'yarsu ta koyi yadda ake samun kuɗi. Wannan hanya ce mai kyau, wanda ke nufin cewa idan tsarin kasuwanci ya yi daidai, to kudi zai zo. Kuma idan irin wannan samfurin ba shi da amfani, to, ba a buƙatar gaske ba, tun da a ƙarshe ba zai ba da wani abu ba sai hasara. Tattaunawa da alamar Nokia da HMD Global, kuna buƙatar fahimtar cewa ga Foxconn wannan aikin balloon gwaji ne, kamfanin ba ya sanya duk abin da yake da shi. Idan ya yi nasara, to yana da kyau, idan ya kasa, to wannan sabon kwarewa ne kuma babu wani abu mai ban tsoro da zai faru. A bayyane yake cewa zai fi kyau kada a yi kasala, amma a nan ba wanda yake tunani ta kowace hanya.

Ga ƙungiyar HMD Global, wadda ta hanyoyi da yawa ta fito daga tsohuwar Nokia, wannan aikin, akasin haka, yana da mahimmanci. Wannan wata dama ce don tabbatar da cewa za su iya ƙirƙirar alama, za su iya ɗauka zuwa wani matakin. Daga mahangar dabaru, ana iya fahimtar ƙoƙarin HMD Global. A cikin shekara ta farko, ana ƙaddamar da samfura tare da ƙimar farashi / inganci mai yawa ko žasa don jawo hankalin jama'a, suna da wasu siffofi, alal misali, sun bambanta da ƙira daga yawancin samfuran kama, wanda ke da mahimmanci a zamaninmu.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Tambayar da ta tsaya a lokacin fitowar Nokia da aka sabunta ta yi kama da haka: nawa ne suka kasance da aminci ga alamar, menene tallace-tallace zai kasance. Ga kasuwannin Rasha, yawan wadanda suke da nostalgic don kwanakin da suka wuce sun kasance mafi girma, tallace-tallace sun haura. Amma matsalar irin wannan sha’awar ita ce, ba zai yiyu ba ta iya cutar da wasu ko kuma yin hakan da wuya. Nostaljiya ita ce tunanin ku na wani abu mai kyau da ya rage a baya, wani abu da ke hade da alamar. Wane irin son zuciya ga Nokia matasa masu shekaru 15-20 za su iya samu? Ee, kusan babu ɗaya, wataƙila ba su yi amfani da wannan alamar ba, galibi suna da wasu nau'ikan dialers waɗanda ba su tuna a matsayin wani abu na musamman. Keɓancewa kawai sun tabbatar da wannan ra'ayin.

A daya bangaren kuma Nokia ta dora dokin nostaljiya da kokarin mayar da ita babbar kawarta wajen tallata na'urori. Misali, ƙaddamar da Nokia 3310 wata dama ce ta yin hayaniya, sabuwar na'urar ba ta yi kama da na almara ta kowace hanya ba kuma ba ta zama ɗaya ba.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Nazarin wayar fasalin Nokia 3310 (2017)

Sai kamfanin ya sake maimaita “ayaba”, wanda kuma ba za a iya kiransa da sunan kungiyar asiri ba a sabuwar sigar. Bayan haka, wannan na'urar ce ta wani nau'i na daban, kuma sanya matsayi a zamaninmu don masu sauraro daban-daban waɗanda ba su da sha'awar.

analytics couch #164. Rikici da Alamar Nokia a cikin kasuwar wayoyin hannu

HMD's Jeremy dabarun a cikin 2018 shine don matsawa zuwa sabon matakin farashi. Bayan gabatar da kasuwa ga samfuransa, kamfanin ya haɓaka farashin sabbin kayayyaki. Anan yana da mahimmanci a yi ajiyar wuri cewa hauhawar farashin ya kasance a bayyane kuma a ɓoye. Misali, canjin nau'ikan nau'ikan nau'ikan kwakwalwan kwamfuta na Qualcomm zuwa na MediaTek wani karuwar farashi ne na boye. A bisa ka'ida, samfuran daidai suke da waɗanda suka gabace su, a matakin farashi ɗaya. Amma a zahiri, sun fi arha ga kamfani, wato HMD yana samun ƙarin kuɗi a kansu.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Irin wannan manufar farashin ta kasance barata idan masana'anta sun goyi bayan tallace-tallace tare da kamfen talla mai tsauri wanda ke da fa'ida. Amma ba mu ga wani abu makamancin haka daga HMD ba, duk ƙoƙarin tallan da aka sani yana samun kasafin kuɗi na Google don haɓaka Android One, kuma girman waɗannan kasafin kuɗi yana da ƙanƙanta. Sakamakon haka, HMD Global ya shiga yarjejeniya mai mahimmanci don haɓaka samfura da yawa a cikin hanyar sadarwar sadarwar Beeline, misali, Nokia 1 akan Android Go. Matsalar ita ce ainihin ƙirar Nokia don Android Go bai bambanta da kwatankwacin sauran kamfanoni ba, misali, Alcatel yana ba da Alcatel 1 gaba ɗaya, wanda ake siyarwa a MTS. A bayyane yake cewa alamar na iya taka rawa, amma bambancin farashin 1,000 rubles zai kasance mai mahimmanci ga mutane da yawa (5,990 da 4,990 rubles, bi da bi).

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Wannan shine misali ɗaya na gaskiyar cewa farashin Nokia a Rasha yana kan matakin A-alama, wanda ke korar yawancin masu sauraro. Matsakaicin daidai zai iya zama kamar haka: A-alama a farashin alamar B. Wato alamar Nokia akan farashin Fly ko makamancin haka. Kuma irin wannan ra'ayin da ya shiga kasuwa da kyau, tun da mai siyan mu yana son adana kuɗi, ko da lokacin da wannan ajiyar ya kasance mai tunani. Siyan abu "tsada" mai rahusa yana da riba, sabili da haka wannan hanyar zata iya aiki. Amma hakan bai faru ba, saboda Nokia ba ta iya canza komai a cikin kasafin kudin. Dabarun kamfanin an gina su ne bisa kwanciyar hankali a kasuwa, inda ba a samu tashin hankali da canje-canje kwatsam. Ba a haɗa firgici a cikin wannan dabarar ba, don ganin cewa ba za su faru ba ko kuma ba za su zama babban gwaji ba.

Tsakanin dutse da wuri mai wuya - Nokia a cikin riko na kasuwar Rasha

Kira na farko shine yaƙin farashin da MTS ya fara ƙarawa. Nokia ba ta taimaka ta kowace hanya wajen rage farashin kayayyakinsu ba, ba su biya diyya ga wannan rage farashin ta kowace hanya ba, amma abin ya faru.

Armchair analytics #163. Yakin farashin wayoyi - sabon/ tsohon MTS player

Duba yadda farashin samfuran Nokia da yawa a cikin MTS suka canza, raguwar ya kai kashi 10 ko fiye.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Tunda alamar Nokia ba ta da madaidaicin juzu'i, ba shi yiwuwa a warware komai koda ta hanyar dakatar da jigilar kayayyaki zuwa MTS, sun shirya yaƙin farashin kuma suna da ajiyar akalla har zuwa ƙarshen Satumba. Ya zama cewa HMD ba shi da tasiri na gaske akan abokin tarayya. A gefe guda kuma, sauran abokan hulɗa sun fara matsa lamba kan buƙatar rage farashin samfuran, tun da ba a kasuwa ba, kuma cream ɗin na karɓar MTS, wanda ke sayar da su da rahusa. Ba shi yiwuwa HMD ya rage farashin zuwa irin wannan matakin, tunda wannan yana nufin cewa kamfanin ba ya samun komai a Rasha. Don ƙaramin farawa, wannan yana da mutuwa, kuma yana da matukar wahala a bayyana halin da ake ciki yanzu ga kamfanin iyaye. Watakila wannan ita ce babbar matsalar da mahukuntan HMD Global ba za su iya bayyanawa masu su karara cewa suna bukatar kudi kuma wannan wata bukata ce ta gaske, ba gazawarsu ba. A gefe guda kuma, yana da wuya a kowane lokaci in bayyana ayyukan MTS ga wani a wajen kasar, tun da babu wanda ya yi imanin cewa babban ma'aikacin da aka jera hannun jari a kan musayar hannun jari yana iya kona kudi kamar haka ba tare da wani gaske ba. aiki.

Matsin lamba akan HMD yana girma, amma sai wani yanayi ya faru, wato raunin ruble, lokacin da farashin canji ya canza kuma ya zama dole a daidaita farashin. Har yau, wannan bai faru ba, amma HMD ba shi da kayan aikin da yawa don gudanar da lamarin. Kamar yadda ya fito, babu shingen ƙima ko yana cikin ƙananan ƙananan, tun da wannan kayan aiki yana da tsada ga masana'antun wannan matakin. Babu kowa a HMD da ya yi tsammanin yanayin zai canza sosai.

Yanzu ku kalli vise din da kamfanin ya fada a ciki, me ya sa yake da matukar wahala. A gefe guda, muna da dabarun haɗin gwiwa tare da Beeline da samfura biyu waɗanda aka zaɓa a cikin rubles kuma dole ne a kawo su cikin farashin ruble. HMD Global ba zai iya canza kwangilar ta kowace hanya ba, aƙalla ƙi cika ta kuma manta hanyar zuwa Beeline, wanda ba zai yiwu su yi ba. Tattaunawa tare da Beeline ba zai yiwu a canza farashin wannan samfurin ba, tunda an riga an sayar da shi sama da kasuwa, kuma Beeline yana yin la'akari sosai da yuwuwar rage farashin, in ba haka ba ba za su cika tsare-tsaren siyar da su ba, kuma sito zai zama babba. . A cikin yanayin da ake ciki, wannan ya riga ya fita daga tambaya, sai dai idan mai aiki ya yi daidai da MTS kuma ya shirya wani abin sha'awa na karimci da ba a taba gani ba.

A daya bangaren kuma, HMD tana da dukkanin abokan huldar da ba su sayi kaya masu yawa ba, sabanin MTS da ke shirin yakin farashin farashi. A watan Agusta da Satumba, abokan HMD suna buƙatar siyan sababbin na'urori, amma ba za su yi haka ba a farashin mafi girma, wanda aka daidaita don musayar musayar. Tun da farashin ya ragu a cikin MTS, kuma haɓaka farashin zai sa wannan bambanci ya fi girma. Hasali ma, muna iya cewa idan Nokia ta kara farashin tallace-tallace saboda farashin canji, to za ta yi hasarar kasuwar Rasha, tallace-tallace zai ragu matuka. Don hana wannan, kuna buƙatar aƙalla kiyaye farashin a daidai wannan matakin, har ma mafi kyau, dan kadan rage su don raunana tasirin MTS kuma ku kawo farashi a cikin wasu tashoshi kusa da waɗanda wannan ma'aikacin ya bayar. A bayyane yake cewa wannan saka hannun jari ne a kasuwa da kuma asara kai tsaye ga masana'anta, amma in ba haka ba akwai yuwuwar rasa wannan kasuwa gaba daya. A halin yanzu, HMD Global na ƙoƙarin gano yadda za a magance farashin na Rasha. Yin tsalle a cikin kuɗin musayar zai iya tilasta ku haɓaka farashin, kuma ku yi ta 7-10%, wanda zai lalata tallace-tallace nan da nan. A ganina, ba za a iya yin hakan ba a kowane hali, tun da kafin wannan tallace-tallace ya ragu a hankali, kuma yanzu za su kara nutsewa. Akwai kayayyaki da yawa a kasuwa daga Huawei, Samsung, wanda, la'akari da rangwame da yakin farashin, ya riga ya zama mai ban sha'awa fiye da samfurin Nokia. Kuma karuwar farashin akan wannan bangon zai kai ga fahimtar alamar, zai rasa sake zagayowar tallace-tallace na gaba, a zahiri, zai kasance a kan benci na tsawon rabin na biyu na shekara.

Aikin da ke gaban gudanarwa na HMD Global a Rasha abu ne mai wahala, mafi ban sha'awa zai kasance don ganin yadda suke ƙoƙarin warware shi. Za mu ga wannan a cikin makonni masu zuwa, ba za a yi watsi da shawarar ba, kawai babu yiwuwar hakan. Kuma dangane da wannan, alamar Nokia za ta ci gaba da kasancewa a Rasha, ko kuma ba za a iya ganin ta gaba ɗaya ba.

Nazarin Sofa #164. Rikici da alamar Nokia a kasuwar wayoyin hannu

HMD Global, wacce ta sami haƙƙin amfani da alamar Nokia don wayoyi da wayoyi, ya fara da kyau sosai a Rasha. A cikin shekarar farko, rabon ya karu da sauri sosai, abokan ciniki sun rasa tsohuwar Nokia kuma suka sayi wayoyin hannu tare da tsananin sha'awar. A zahiri, ba kamar kowane nau'in B/C ba, HMD Global ya sami alamar da aka sani kuma an taɓa kashe biliyoyin daloli don haɓakawa. Lokacin da irin wannan labarin ya kasance a bayan ku, to, abubuwa da yawa suna faruwa, idan ba da kansu ba, to mafi sauƙi fiye da sabon masana'anta. Amma, bayan samun turawa na farko, HMD Global ya fara zamewa saboda wasu maki da ba su ba kamfanin damar fita daga tarkon kananan kayayyaki da kuma kara yawan kaso. Matsalolin da ke bayyane sune ƙananan ƙarar kayan aiki, sakamakon haka, yawan farashin kayan aiki da haɓakawa, ana sake ƙididdige su ga kowace na'ura da aka ƙera. Duk da cewa HMD Global reshen Foxconn ne, babu wanda ya ɗauki kamfani a matsayin kasuwancin da ke buƙatar tallafi akai-akai. Dukan kamfanin yana zaune a ƙarƙashin tsauraran kasafin kuɗi, wanda ke da iyakacin iyaka kuma yana da alaƙa da tallace-tallace, aiwatar da abin da ke ba ku damar 'yantar da ƙarin kuɗi.Ba kamar OPPO, Vivo da Xiaomi iri ɗaya ba, Foxconn ba ya gaggawar saka hannun jari don cin nasara a kasuwa, amma suna son 'yarsu ta koyi yadda ake samun kuɗi. Wannan hanya ce mai kyau, wanda ke nufin cewa idan tsarin kasuwanci ya yi daidai, to kudi zai zo. Kuma idan irin wannan samfurin ba shi da amfani, to, ba a buƙatar gaske ba, tun da a ƙarshe ba zai ba da wani abu ba sai hasara. Tattaunawa da alamar Nokia da HMD Global, kuna buƙatar fahimtar cewa ga Foxconn wannan aikin balloon gwaji ne, kamfanin ba ya sanya duk abin da yake da shi. Idan ya yi nasara, to yana da kyau, idan ya kasa, to wannan sabon kwarewa ne kuma babu wani abu mai ban tsoro da zai faru. A bayyane yake cewa zai fi kyau kada a yi kasala, amma a nan ba wanda yake tunani ta kowace hanya.

Ga ƙungiyar HMD Global, wadda ta hanyoyi da yawa ta fito daga tsohuwar Nokia, wannan aikin, akasin haka, yana da mahimmanci. Wannan wata dama ce don tabbatar da cewa za su iya ƙirƙirar alama, za su iya ɗauka zuwa wani matakin. Daga mahangar dabaru, ana iya fahimtar ƙoƙarin HMD Global. A cikin shekara ta farko, ana ƙaddamar da samfura tare da ƙimar farashi / inganci mai yawa ko žasa don jawo hankalin jama'a, suna da wasu siffofi, alal misali, sun bambanta da ƙira daga yawancin samfuran kama, wanda ke da mahimmanci a zamaninmu.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Tambayar da ta tsaya a lokacin fitowar Nokia da aka sabunta ta yi kama da haka: nawa ne suka kasance da aminci ga alamar, menene tallace-tallace zai kasance. Ga kasuwannin Rasha, yawan wadanda suke da nostalgic don kwanakin da suka wuce sun kasance mafi girma, tallace-tallace sun haura. Amma matsalar irin wannan sha’awar ita ce, ba zai yiyu ba ta iya cutar da wasu ko kuma yin hakan da wuya. Nostaljiya ita ce tunanin ku na wani abu mai kyau da ya rage a baya, wani abu da ke hade da alamar. Wane irin son zuciya ga Nokia matasa masu shekaru 15-20 za su iya samu? Ee, kusan babu ɗaya, wataƙila ba su yi amfani da wannan alamar ba, galibi suna da wasu nau'ikan dialers waɗanda ba su tuna a matsayin wani abu na musamman. Keɓancewa kawai sun tabbatar da wannan ra'ayin.

A daya bangaren kuma Nokia ta dora dokin nostaljiya da kokarin mayar da ita babbar kawarta wajen tallata na'urori. Misali, ƙaddamar da Nokia 3310 wata dama ce ta yin hayaniya, sabuwar na'urar ba ta yi kama da na almara ta kowace hanya ba kuma ba ta zama ɗaya ba.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Nazarin wayar fasalin Nokia 3310 (2017)

Sai kamfanin ya sake maimaita “ayaba”, wanda kuma ba za a iya kiransa da sunan kungiyar asiri ba a sabuwar sigar. Bayan haka, wannan na'urar ce ta wani nau'i na daban, kuma sanya matsayi a zamaninmu don masu sauraro daban-daban waɗanda ba su da sha'awar.

analytics couch #164. Rikici da Alamar Nokia a cikin kasuwar wayoyin hannu

HMD's Jeremy dabarun a cikin 2018 shine don matsawa zuwa sabon matakin farashi. Bayan gabatar da kasuwa ga samfuransa, kamfanin ya haɓaka farashin sabbin kayayyaki. Anan yana da mahimmanci a yi ajiyar wuri cewa hauhawar farashin ya kasance a bayyane kuma a ɓoye. Misali, canjin nau'ikan nau'ikan kwakwalwan kwamfuta daga Qualcomm zuwa na MediaTek wani karuwar farashi ne mai ɓoye. A bisa ka'ida, samfuran daidai suke da waɗanda suka gabace su, a matakin farashi ɗaya. Amma a zahiri, sun fi arha ga kamfani, wato HMD yana samun ƙarin kuɗi a kansu.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Irin wannan manufar farashin ta kasance barata idan masana'anta sun goyi bayan tallace-tallace tare da kamfen talla mai tsauri wanda ke da fa'ida. Amma ba mu ga wani abu makamancin haka daga HMD ba, duk ƙoƙarin tallan da aka sani yana samun kasafin kuɗi na Google don haɓaka Android One, kuma girman waɗannan kasafin kuɗi yana da ƙanƙanta. Sakamakon haka, HMD Global ya shiga yarjejeniya mai mahimmanci don haɓaka samfura da yawa a cikin hanyar sadarwar sadarwar Beeline, misali, Nokia 1 akan Android Go. Matsalar ita ce ainihin ƙirar Nokia don Android Go bai bambanta da kwatankwacin sauran kamfanoni ba, misali, Alcatel yana ba da Alcatel 1 gaba ɗaya, wanda ake siyarwa a MTS. A bayyane yake cewa alamar na iya taka rawa, amma bambancin farashin 1,000 rubles zai kasance mai mahimmanci ga mutane da yawa (5,990 da 4,990 rubles, bi da bi).

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Wannan shine misali ɗaya na gaskiyar cewa farashin Nokia a Rasha yana kan matakin A-alama, wanda ke korar yawancin masu sauraro. Matsakaicin daidai zai iya zama kamar haka: A-alama a farashin alamar B. Wato alamar Nokia akan farashin Fly ko makamancin haka. Kuma irin wannan ra'ayin da ya shiga kasuwa da kyau, tun da mai siyan mu yana son adana kuɗi, ko da lokacin da wannan ajiyar ya kasance mai tunani. Siyan abu "tsada" mai rahusa yana da riba, sabili da haka wannan hanyar zata iya aiki. Amma hakan bai faru ba, saboda Nokia ba ta iya canza komai a cikin kasafin kudin. Dabarun kamfanin an gina su ne bisa kwanciyar hankali a kasuwa, inda ba a samu tashin hankali da canje-canje kwatsam. Ba a haɗa firgici a cikin wannan dabarar ba, don ganin cewa ba za su faru ba ko kuma ba za su zama babban gwaji ba.

Tsakanin dutse da wuri mai wuya - Nokia a cikin riko na kasuwar Rasha

Kira na farko shine yaƙin farashin da MTS ya fara ƙarawa. Nokia ba ta taimaka ta kowace hanya wajen rage farashin kayayyakinsu ba, ba su biya diyya ga wannan rage farashin ta kowace hanya ba, amma abin ya faru.

Armchair analytics #163. Yakin farashin wayoyi - sabon/ tsohon MTS player

Duba yadda farashin samfuran Nokia da yawa a cikin MTS suka canza, raguwar ya kai kashi 10 ko fiye.

Armchair analytics #164. Rikici da alamar Nokia a cikin wayoyin hannu kasuwa

Tunda alamar Nokia ba ta da madaidaicin juzu'i, ba shi yiwuwa a warware komai koda ta hanyar dakatar da jigilar kayayyaki zuwa MTS, sun shirya yaƙin farashin kuma suna da ajiyar akalla har zuwa ƙarshen Satumba. Ya zama cewa HMD ba shi da tasiri na gaske akan abokin tarayya. A gefe guda kuma, sauran abokan hulɗa sun fara matsa lamba kan buƙatar rage farashin samfuran, tun da ba a kasuwa ba, kuma cream ɗin na karɓar MTS, wanda ke sayar da su da rahusa. Ba shi yiwuwa HMD ya rage farashin zuwa irin wannan matakin, tunda wannan yana nufin cewa kamfanin ba ya samun komai a Rasha. Don ƙaramin farawa, wannan yana da mutuwa, kuma yana da matukar wahala a bayyana halin da ake ciki yanzu ga kamfanin iyaye. Watakila wannan ita ce babbar matsalar da mahukuntan HMD Global ba za su iya bayyanawa masu su karara cewa suna bukatar kudi kuma wannan wata bukata ce ta gaske, ba gazawarsu ba. A gefe guda kuma, yana da wuya a kowane lokaci in bayyana ayyukan MTS ga wani a wajen kasar, tun da babu wanda ya yi imanin cewa babban ma'aikacin da aka jera hannun jari a kan musayar hannun jari yana iya kona kudi kamar haka ba tare da wani gaske ba. aiki.

Matsin lamba akan HMD yana girma, amma sai wani yanayi ya faru, wato raunin ruble, lokacin da farashin canji ya canza kuma ya zama dole a daidaita farashin. Har yau, wannan bai faru ba, amma HMD ba shi da kayan aikin da yawa don gudanar da lamarin. Kamar yadda ya fito, babu shingen ƙima ko yana cikin ƙananan ƙananan, tun da wannan kayan aiki yana da tsada ga masana'antun wannan matakin. Babu kowa a HMD da ya yi tsammanin yanayin zai canza sosai.

Yanzu ku kalli vise din da kamfanin ya fada a ciki, me ya sa yake da matukar wahala. A gefe guda, muna da dabarun haɗin gwiwa tare da Beeline da samfura biyu waɗanda aka zaɓa a cikin rubles kuma dole ne a kawo su cikin farashin ruble. HMD Global ba zai iya canza kwangilar ta kowace hanya ba, aƙalla ƙi cika ta kuma manta hanyar zuwa Beeline, wanda ba zai yiwu su yi ba. Tattaunawa tare da Beeline ba zai yiwu a canza farashin wannan samfurin ba, tunda an riga an sayar da shi sama da kasuwa, kuma Beeline yana yin la'akari sosai da yuwuwar rage farashin, in ba haka ba ba za su cika tsare-tsaren siyar da su ba, kuma sito zai zama babba. . A cikin yanayin da ake ciki, wannan ya riga ya fita daga tambaya, sai dai idan mai aiki ya yi daidai da MTS kuma ya shirya wani abin sha'awa na karimci da ba a taba gani ba.

A daya bangaren kuma, HMD tana da dukkanin abokan huldar da ba su sayi kaya masu yawa ba, sabanin MTS da ke shirin yakin farashin farashi. A watan Agusta da Satumba, abokan HMD suna buƙatar siyan sababbin na'urori, amma ba za su yi haka ba a farashin mafi girma, wanda aka daidaita don musayar musayar. Tun da farashin ya ragu a cikin MTS, kuma haɓaka farashin zai sa wannan bambanci ya fi girma. Hasali ma, muna iya cewa idan Nokia ta kara farashin tallace-tallace saboda farashin canji, to za ta yi hasarar kasuwar Rasha, tallace-tallace zai ragu matuka. Don hana wannan, kuna buƙatar aƙalla kiyaye farashin a matakin ɗaya, ko ma mafi kyau, ɗan rage su kaɗan don raunana tasirin MTS kuma ku kawo farashi a wasu tashoshi kusa da waɗanda wannan ma'aikacin ya bayar. A bayyane yake cewa wannan saka hannun jari ne a kasuwa da kuma asara kai tsaye ga masana'anta, amma in ba haka ba akwai yuwuwar rasa wannan kasuwa gaba daya. A halin yanzu, HMD Global na ƙoƙarin gano yadda za a magance farashin na Rasha. Tsalle a cikin kuɗin musanya na iya tilasta farashi ya tashi, kuma ya yi ta 7-10%, wanda zai lalata tallace-tallace nan take. A ganina, ba za a iya yin hakan ba a kowane hali, tun da kafin wannan tallace-tallace ya ragu a hankali, kuma yanzu za su kara nutsewa. Akwai kayayyaki da yawa a kasuwa daga Huawei, Samsung, wanda, la'akari da rangwame da yakin farashin, ya riga ya zama mai ban sha'awa fiye da samfurin Nokia. Kuma karuwar farashin akan wannan bangon zai kai ga fahimtar alamar, zai rasa sake zagayowar tallace-tallace na gaba, a zahiri, zai kasance a kan benci na tsawon rabin na biyu na shekara.

Aikin da ke gaban gudanarwa na HMD Global a Rasha abu ne mai wahala, mafi ban sha'awa zai kasance don ganin yadda suke ƙoƙarin warware shi. Za mu ga wannan a cikin makonni masu zuwa, ba za a yi watsi da shawarar ba, kawai babu yiwuwar hakan. Kuma dangane da wannan, alamar Nokia za ta ci gaba da kasancewa a Rasha, ko kuma ba za a iya ganin ta gaba ɗaya ba.

Nazarin Sofa #164. Rikici da alamar Nokia a kasuwar wayoyin hannu

HMD Global, wacce ta sami haƙƙin amfani da alamar Nokia don wayoyi da wayoyi, ya fara da kyau sosai a Rasha. A cikin shekarar farko, rabon ya karu da sauri sosai, abokan ciniki sun rasa tsohuwar Nokia kuma suka sayi wayoyin hannu tare da tsananin sha'awar. A zahiri, ba kamar kowane nau'in B/C ba, HMD Global ya sami alamar da aka sani kuma an taɓa kashe biliyoyin daloli don haɓakawa. Lokacin da irin wannan labarin ya kasance a bayan ku, to, abubuwa da yawa suna faruwa, idan ba da kansu ba, to mafi sauƙi fiye da sabon masana'anta. Amma, bayan samun turawa na farko, HMD Global ya fara zamewa saboda wasu maki da ba su ba kamfanin damar fita daga tarkon kananan kayayyaki da kuma kara yawan kaso. Matsalolin da ke bayyane sune ƙananan ƙarar kayan aiki, sakamakon haka, yawan farashin kayan aiki da haɓakawa, ana sake ƙididdige su ga kowace na'ura da aka ƙera. Duk da cewa HMD Global reshen Foxconn ne, babu wanda ya ɗauki kamfani a matsayin kasuwancin da ke buƙatar tallafi akai-akai. Dukan kamfanin yana zaune a ƙarƙashin tsauraran kasafin kuɗi, wanda ke da iyakacin iyaka kuma yana da alaƙa da tallace-tallace, aiwatar da abin da ke ba ku damar 'yantar da ƙarin kuɗi.Ba kamar OPPO, Vivo da Xiaomi iri ɗaya ba, Foxconn ba ya gaggawar saka hannun jari don cin nasara a kasuwa, amma suna son 'yarsu ta koyi yadda ake samun kuɗi. Wannan hanya ce mai kyau, wanda ke nufin cewa idan tsarin kasuwanci ya yi daidai, to kudi zai zo. Kuma idan irin wannan samfurin ba shi da amfani, to, ba a buƙatar gaske ba, tun da a ƙarshe ba zai ba da wani abu ba sai hasara. Tattaunawa da alamar Nokia da HMD Global, kuna buƙatar fahimtar cewa ga Foxconn wannan aikin balloon gwaji ne, kamfanin ba ya sanya duk abin da yake da shi. Idan ya yi nasara, to yana da kyau, idan ya kasa, to wannan sabon kwarewa ne kuma babu wani abu mai ban tsoro da zai faru. A bayyane yake cewa zai fi kyau kada a yi kasala, amma a nan ba wanda yake tunani ta kowace hanya.

Ga ƙungiyar HMD Global, wadda ta hanyoyi da yawa ta fito daga tsohuwar Nokia, wannan aikin, akasin haka, yana da mahimmanci. Wannan wata dama ce don tabbatar da cewa za su iya ƙirƙirar alama, za su iya ɗauka zuwa wani matakin. Daga mahangar dabaru, ana iya fahimtar ƙoƙarin HMD Global. A cikin shekara ta farko, ana ƙaddamar da samfura tare da ƙimar farashi / inganci mai yawa ko žasa don jawo hankalin jama'a, suna da wasu siffofi, alal misali, sun bambanta da ƙira daga yawancin samfuran kama, wanda ke da mahimmanci a zamaninmu.

Tambayar da ta tsaya a lokacin fitowar Nokia da aka sabunta ta yi kama da haka: nawa ne suka kasance da aminci ga alamar, menene tallace-tallace zai kasance. Ga kasuwannin Rasha, yawan wadanda suke da nostalgic don kwanakin da suka wuce sun kasance mafi girma, tallace-tallace sun haura. Amma matsalar irin wannan sha’awar ita ce, ba zai yiyu ba ta iya cutar da wasu ko kuma yin hakan da wuya. Nostaljiya ita ce tunanin ku na wani abu mai kyau da ya rage a baya, wani abu da ke hade da alamar. Wane irin son zuciya ga Nokia matasa masu shekaru 15-20 za su iya samu? Ee, kusan babu ɗaya, wataƙila ba su yi amfani da wannan alamar ba, galibi suna da wasu nau'ikan dialers waɗanda ba su tuna a matsayin wani abu na musamman. Keɓancewa kawai sun tabbatar da wannan ra'ayin.

A daya bangaren kuma Nokia ta dora dokin nostaljiya da kokarin mayar da ita babbar kawarta wajen tallata na'urori. Misali, ƙaddamar da Nokia 3310 wata dama ce ta yin hayaniya, sabuwar na'urar ba ta yi kama da na almara ta kowace hanya ba kuma ba ta zama ɗaya ba.

Sai kamfanin ya sake maimaita “ayaba”, wanda kuma ba za a iya kiransa da sunan kungiyar asiri ba a sabuwar sigar. Bayan haka, wannan na'urar ce ta wani nau'i na daban, kuma sanya matsayi a zamaninmu don masu sauraro daban-daban waɗanda ba su da sha'awar.

Dabarun HMD Jeremy a cikin 2018 shine don matsawa zuwa sabon matakin farashi. Bayan gabatar da kasuwa ga samfuransa, kamfanin ya haɓaka farashin sabbin kayayyaki. Anan yana da mahimmanci a yi ajiyar wuri cewa hauhawar farashin ya kasance a bayyane kuma a ɓoye. Misali, canjin nau'ikan nau'ikan nau'ikan kwakwalwan kwamfuta na Qualcomm zuwa na MediaTek wani karuwar farashi ne na boye. A bisa ka'ida, samfuran daidai suke da waɗanda suka gabace su, a matakin farashi ɗaya. Amma a zahiri, sun fi arha ga kamfani, wato HMD yana samun ƙarin kuɗi a kansu.

HMD tsarin Jeremy Jeremy a cikin 2018 ya ɗauka sauyi zuwa sabon matakin farashin. Bayan gabatar da kasuwa ga samfuransa, kamfanin ya haɓaka farashin sabbin kayayyaki. Anan yana da mahimmanci a yi ajiyar wuri cewa hauhawar farashin ya kasance a bayyane kuma a ɓoye. Misali, canjin nau'ikan nau'ikan nau'ikan kwakwalwan kwamfuta na Qualcomm zuwa na MediaTek wani karuwar farashi ne na boye. A bisa ka'ida, samfuran daidai suke da waɗanda suka gabace su, a matakin farashi ɗaya. Amma a zahiri, suna da arha ga kamfani, wato HMD yana samun ƙarin kuɗi akan su.

Irin wannan manufar farashin ta kasance barata idan masana'anta sun goyi bayan tallace-tallace tare da kamfen talla mai tsauri wanda ke da fa'ida. Amma ba mu ga wani abu makamancin haka daga HMD ba, duk ƙoƙarin tallan da aka sani yana samun kasafin kuɗi na Google don haɓaka Android One, kuma girman waɗannan kasafin kuɗi yana da ƙanƙanta. Sakamakon haka, HMD Global ya shiga yarjejeniya mai mahimmanci don haɓaka samfura da yawa a cikin hanyar sadarwar sadarwar Beeline, misali, Nokia 1 akan Android Go. Matsalar ita ce ainihin ƙirar Nokia don Android Go bai bambanta da kwatankwacin sauran kamfanoni ba, misali, Alcatel yana ba da Alcatel 1 gaba ɗaya, wanda ake siyarwa a MTS. A bayyane yake cewa alamar na iya taka rawa, amma bambancin farashin 1,000 rubles zai kasance mai mahimmanci ga mutane da yawa (5,990 da 4,990 rubles, bi da bi).

Wannan shine misali ɗaya na gaskiyar cewa farashin Nokia a Rasha yana kan matakin A-alama, wanda ke korar yawancin masu sauraro. Matsakaicin daidai zai iya zama kamar haka: A-alama a farashin alamar B. Wato alamar Nokia akan farashin Fly ko makamancin haka. Kuma irin wannan ra'ayin da ya shiga kasuwa da kyau, tun da mai siyan mu yana son adana kuɗi, ko da lokacin da wannan ajiyar ya kasance mai tunani. Siyan abu "tsada" mai rahusa yana da riba, sabili da haka wannan hanyar zata iya aiki. Amma hakan bai faru ba, saboda Nokia ba ta iya canza komai a cikin kasafin kudin. Dabarun kamfanin an gina su ne bisa kwanciyar hankali a kasuwa, inda ba a samu tashin hankali da canje-canje kwatsam. Ba a haɗa firgici a cikin wannan dabarar ba, don ganin cewa ba za su faru ba ko kuma ba za su zama babban gwaji ba.

Tsakanin dutse da wuri mai wuya - Nokia a cikin riko na kasuwar Rasha

Kira na farko shine yaƙin farashin da MTS ya fara ƙarawa. Nokia ba ta taimaka ta kowace hanya wajen rage farashin kayayyakinsu ba, ba su biya diyya ga wannan rage farashin ta kowace hanya ba, amma abin ya faru.

Duba yadda farashin samfuran Nokia da yawa a cikin MTS suka canza, raguwar ya kai kashi 10 ko fiye.

Tunda alamar Nokia ba ta da madaidaicin juzu'i, ba shi yiwuwa a warware komai koda ta hanyar dakatar da jigilar kayayyaki zuwa MTS, sun shirya yaƙin farashin kuma suna da ajiyar akalla har zuwa ƙarshen Satumba. Ya zama cewa HMD ba shi da tasiri na gaske akan abokin tarayya. A gefe guda kuma, sauran abokan hulɗa sun fara matsa lamba kan buƙatar rage farashin samfuran, tun da ba a kasuwa ba, kuma cream ɗin na karɓar MTS, wanda ke sayar da su da rahusa. Ba shi yiwuwa HMD ya rage farashin zuwa irin wannan matakin, tunda wannan yana nufin cewa kamfanin ba ya samun komai a Rasha. Don ƙaramin farawa, wannan yana da mutuwa, kuma yana da matukar wahala a bayyana halin da ake ciki yanzu ga kamfanin iyaye. Watakila wannan ita ce babbar matsalar da mahukuntan HMD Global ba za su iya bayyanawa masu su karara cewa suna bukatar kudi kuma wannan wata bukata ce ta gaske, ba gazawarsu ba. A gefe guda kuma, yana da wuya a kowane lokaci in bayyana ayyukan MTS ga wani a wajen kasar, tun da babu wanda ya yi imanin cewa babban ma'aikacin da aka jera hannun jari a kan musayar hannun jari yana iya kona kudi kamar haka ba tare da wani gaske ba. aiki.

Matsin lamba akan HMD yana girma, amma sai wani yanayi ya faru, wato raunin ruble, lokacin da farashin canji ya canza kuma ya zama dole a daidaita farashin. Har yau, wannan bai faru ba, amma HMD ba shi da kayan aikin da yawa don gudanar da lamarin. Kamar yadda ya fito, babu shingen ƙima ko yana cikin ƙananan ƙananan, tun da wannan kayan aiki yana da tsada ga masana'antun wannan matakin. Babu kowa a HMD da ya yi tsammanin yanayin zai canza sosai.

Yanzu ku kalli vise din da kamfanin ya fada a ciki, me ya sa yake da matukar wahala. A gefe guda, muna da dabarun haɗin gwiwa tare da Beeline da samfura biyu waɗanda aka zaɓa a cikin rubles kuma dole ne a kawo su cikin farashin ruble. HMD Global ba zai iya canza kwangilar ta kowace hanya ba, aƙalla ƙi cika ta kuma manta hanyar zuwa Beeline, wanda ba zai yiwu su yi ba. Tattaunawa tare da Beeline ba zai yiwu a canza farashin wannan samfurin ba, tunda an riga an sayar da shi sama da kasuwa, kuma Beeline yana yin la'akari sosai da yuwuwar rage farashin, in ba haka ba ba za su cika tsare-tsaren siyar da su ba, kuma sito zai zama babba. . A cikin yanayin da ake ciki, wannan ya riga ya fita daga tambaya, sai dai idan mai aiki ya yi daidai da MTS kuma ya shirya wani abin sha'awa na karimci da ba a taba gani ba.

A daya bangaren kuma, HMD tana da dukkanin abokan huldar da ba su sayi kaya masu yawa ba, sabanin MTS da ke shirin yakin farashin farashi. A watan Agusta da Satumba, abokan HMD suna buƙatar siyan sababbin na'urori, amma ba za su yi haka ba a farashin mafi girma, wanda aka daidaita don musayar musayar. Tun da farashin ya ragu a cikin MTS, kuma haɓaka farashin zai sa wannan bambanci ya fi girma. Hasali ma, muna iya cewa idan Nokia ta kara farashin tallace-tallace saboda farashin canji, to za ta yi hasarar kasuwar Rasha, tallace-tallace zai ragu matuka. Don hana wannan, kuna buƙatar aƙalla kiyaye farashin a matakin ɗaya, ko ma mafi kyau, ɗan rage su kaɗan don raunana tasirin MTS kuma ku kawo farashi a wasu tashoshi kusa da waɗanda wannan ma'aikacin ya bayar. A bayyane yake cewa wannan saka hannun jari ne a kasuwa da kuma asara kai tsaye ga masana'anta, amma in ba haka ba akwai yuwuwar rasa wannan kasuwa gaba daya. A halin yanzu, HMD Global na ƙoƙarin gano yadda za a magance farashin na Rasha. Tsalle a cikin kuɗin musanya na iya tilasta farashi ya tashi, kuma ya yi ta 7-10%, wanda zai lalata tallace-tallace nan take. A ganina, ba za a iya yin hakan ba a kowane hali, tun da kafin wannan tallace-tallace ya ragu a hankali, kuma yanzu za su kara nutsewa. Akwai kayayyaki da yawa a kasuwa daga Huawei, Samsung, wanda, la'akari da rangwame da yakin farashin, ya riga ya zama mai ban sha'awa fiye da samfurin Nokia. Kuma karuwar farashin akan wannan bangon zai kai ga fahimtar alamar, zai rasa sake zagayowar tallace-tallace na gaba, a zahiri, zai kasance a kan benci na tsawon rabin na biyu na shekara.

Aikin da ke gaban gudanarwa na HMD Global a Rasha abu ne mai wahala, mafi ban sha'awa zai kasance don ganin yadda suke ƙoƙarin warware shi. Za mu ga wannan a cikin makonni masu zuwa, ba za a yi watsi da shawarar ba, kawai babu yiwuwar hakan. Kuma dangane da wannan, alamar Nokia za ta ci gaba da kasancewa a Rasha, ko kuma ba za a iya ganin ta gaba ɗaya ba.