Kasuwanci da tallace-tallace a cikin haɓaka wayowin komai da ruwan zuwa kasuwa, asali da abubuwan da ke faruwa

A cikin wannan labarin zan so in yi magana game da tallace-tallace a cikin tallata wayoyin hannu zuwa kasuwa. Wannan batu ne na gabaɗaya, ba zan so in tsaya a kan kowace na'ura "mai wayo" ba, don haka yana da ma'ana a yi la'akari da na'urori masu mahimmanci kawai da abubuwan da ke faruwa a cikin tallace-tallace na wayoyi a kan lokaci.

Gabaɗaya, kalmar "smartphone" ta zama ruwan dare gama gari a shekara ta 2002 tare da sanar da irin wannan sanannen na'ura kamar Nokia 7650.

Kafin haka, tabbas akwai na’urori masu amfani da tsarin Symbian iri daya, irin su Nokia 9210 (i), har ma za ka iya tunawa da na’urorin Psion, amma sun kware sosai kuma, a takaice, ba na wayar hannu ba. (nauyin 9210 ya kusantar da kwata na kilogiram), cewa buƙatun su yana da iyakancewa, na'urorin sunyi aiki kamar yadda ake kira. gwajin fasaha, ya nuna jagorancin kamfanoni a cikin sashin fasaha. Har ila yau, tsarin aiki na Symbian ya ci nasara a kasuwa, amma babu maganar shugabanci na dindindin a wancan lokacin.

Amma bari mu dawo kan asalin wayoyin komai da ruwanka, Nokia 7650.

An sanar da na'urar kuma an yi "karamin juyin juya hali", don magana. A'a, mahimmin batu ba shine tsarin aiki na na'urar ba, wanda yawancin masu siye a nan gaba ba su yi zargin ba. Abin dariya, ba ku tunani? To sai dai kuma a halin yanzu ana ganin irin wannan yanayi, amma anjima za mu dawo kan wannan batu. Nokia 7650 ita ce na'ura ta farko da ta haɗu da irin waɗannan fasahohin ƙirƙira a matsayin babban allo na TFT mai inganci mai inganci, kyamarar ginanniyar kyamara mai kyau sosai, ƙira mai ban sha'awa (ɗaya daga cikin faifan farko a kasuwa), sabbin ayyuka, kamar su. MMS Masu aiki da wayoyin hannu sun yi amfani da 7650 don tallata da haɓaka ayyukan MMS ga talakawa. Wannan sabis ɗin ne samfurin ya sami shahararsa ta fuskoki da yawa.

Farashin maganin yana da yawa sosai, masu sauraro sun iyakance (masu amfani da kasuwanci, techi a galibi), don haka akwai lokuta da yawa na abin da ake kira. tallafin samfurin, watau. tallace-tallace a farashi mai rahusa da gangan fiye da farashin siyar da masana'anta.

Yaƙin talla na 7650, kamar yadda aka riga aka ambata, bai shafi manufar "wayar hannu" kamar haka ba. An ba da babbar mahimmanci ga fasahar MMS, za mu iya cewa, tare da wasu fasalulluka na samfurin (kamara, nau'i nau'i), wannan shine babban wurin siyar.

Nokia 7650 ya zama sanannen sanannen tsari kuma na al'ada, har ma an nuna shi a cikin fim ɗin "Rahoton Minaramar", wanda ya sake jan hankalin wani ɓangare na masu sauraro a matsayin masu amfani da mafita tare da babban cajin hoto.

Menene wannan balaguron tafiya a baya? Sai dai a lokacin da wayoyin komai da ruwanka suka kasance wani abu na musamman ga kasuwa, tallan su bai dogara da irin wannan aikin ba. Wahayi na gaba don kasuwa shine wayar SonyEricsson P800, na'urar farko da ke da fasahar fasaha ta farko. An gabatar da shi ba da daɗewa ba fiye da 7650, amma ya isa kasuwa tare da jinkiri mai ban mamaki, wanda, duk da haka, bai hana shi zama ɗaya daga cikin nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i) wanda aka gabatar da shi a baya fiye da 7650. Mahimmancin mahimmanci shine gaskiyar cewa samfurin ya kasance ɗaya daga cikin na farko da aka gabatar a ƙarƙashin alamar haɗin gwiwa, da'awar gaske ga jagorancin fasaha, kuma yakin talla ya dace. A wannan yanayin, an mayar da hankali kan rubutun hannu akan babban allon taɓawa, wannan keɓantaccen aiki ne. Duk da haka, girmamawa ga ayyukan kasuwanci na mai sadarwa ya riga ya zama sananne - mai tsarawa mai ci gaba, bincike na Intanet da kuma, ba shakka, ikon shigar da aikace-aikace daban-daban, aikin da ba ya dace da applets Java ta kowace hanya. /p>

Application din da kansu, ba shakka, suma sun kasance injina na ci gaba, wato karuwar bukatar wayoyin hannu.

Misalin wannan shine aikace-aikacen da ya ba masu amfani da Model 7650 damar yin rikodin, kunna, da raba bidiyo tare da sauti. Da farko, wannan fasalin ba a tallafa masa ba. Yana da kyau a sani cewa wannan babban misali ne na iyakance ayyukan na'urori don tallace-tallace, aiwatar da kowane aiki a cikin tsari na gaba, wanda a cikin wannan yanayin shine Nokia 3650.

Gabaɗaya, ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun aikace-aikacen wayowin komai da ruwan sun zama ainihin hanyar farko ta haɓaka na'urori zuwa kasuwa a matsayin mafita na "smart". A nan gaba, wannan kayan aikin tallace-tallace ya ci gaba da samun ci gaba, wasanni na wayoyin hannu na Symbian, ciki har da sanannen 3D Shooter Doom, wanda ya bambanta da sauƙaƙan wasanni na java, sau da yawa ya zama ma'auni na zabar wayar hannu, duk da haka, yana da kyau a ambaci cewa kawai wannan. masu amfani da wayar hannu waɗanda za su iya samun wannan tsada mai tsada kuma suna shirye su haƙura da wasu ƙuntatawa, kamar girman na'urorin.

Ƙwarewar Nokia wajen ƙirƙirar wayar hannu ta caca, aikin N-Gage, ba za a iya yin watsi da shi anan ba. An takaita aikin, a ƙarshe, a matsayin rashin nasara, amma an fitar da kwarewa da yawa daga ciki. Wayar Nokia N-Gage wata wayar Symbian ce wacce take a kwance tana da girma da kuma sifar da ba ta dace ba, wasannin da suke da tsada sosai, kuma daga karshe ta zama samuwa ga galibin sauran wayoyin salula na kamfanin, amma masu girman al'ada da daidaitaccen tsari. Duk wannan ya haifar da gaskiyar cewa na'urar ba ta da masu amfani da yawa, duk da yawan yakin talla. Ƙarshen ya shafi ayyukan wasan kwaikwayo na na'urar, kuma, ba a jaddada tsarin aiki na na'urar ba, ko da yake ita ce mafi arha smartphone. Bari mu yi ajiyar zuciya cewa ga mutanen da suka san wannan an san su, amma yawancin masu amfani da su matasa ne, wadanda, a gaskiya, an kera na'urar.

Amma alamar "N-Gage" ba ta mutu ba kuma za a yi amfani da ita wajen tallata wayoyin komai da ruwanka, ko wata hanya ta nuna son kai ga hanyar wasan.

Wani misali kuma shi ne samuwar Opera Internet browser na wayoyin komai da ruwanka, wanda ya goyi bayan mafi yawan ka’idojin da mai amfani da shi ke bukata kuma ya sanya yin binciken Intanet ya zama abin jin dadi idan aka kwatanta da sauran na’urorin wayar salula a kasuwa.

Wannan tsari na ci gaba yanzu, masu binciken intanet na sabbin sigogin, gami da abubuwan da suka faru na kamfanonin masana'antu, sun zama hanyar wayetones. Kyakkyawan misali shine Nokia Web Browser S60, buɗaɗɗen tushen mafita wanda yakamata ya fi aiki fiye da Opera.

Wannan Browser yana samuwa a yau don wayoyin salula na zamani masu amfani da Symbian 9, ta wata hanya ce alamarsu. Nan gaba, za a inganta wannan burauzar kuma a riga an shigar da ita akan duk sabbin na'urorin S60. Wani ra'ayi mai ban sha'awa: don "al'ada" mabukaci na na'urorin "masu wayo" don dacewa da kallon abubuwan Intanet, bayan haka yuwuwar mai amfani ya canza zuwa wayoyi na al'ada kadan ne.

Babban fasalin masana'antar wayoyin hannu na masana'antar Finnish shine gabatar da sabbin fasahohin zamani a wayoyin hannu, yayin da SonyEricsson ya zabi wata hanya ta daban. Tunawa da 7610, na'urar farko a kasuwa mai yawa sanye take da kyamarar megapixel, tunanin ba da gangan ya zamewa cewa watakila wannan ita ce kawai na'urar da kalmar "smartphone" ke rufe da fasaha. Kamfen ɗin talla na 7610 ya dogara ne akan babban cajin hoton, saboda ƙirarsa ta musamman ce, tare da kyamarar megapixel ta farko, kuma, tallan fasahar MMS bai tafi ba - “saboda aika”.

Lokacin da ake haɓaka na'urori akan kasuwa, an fara bayyana masu sauraron da aka yi niyya a fili, kuma an gina kamfen ɗin talla akan wannan tushe. Misali, ga Nokia 7610, waɗannan mutane ne waɗanda ba sa buƙatar yawancin ayyukan wayar hannu. Ina tsammanin mutane da yawa suna tunawa da tallan 'yan sanda na Fashion, yana da girma sosai:

6260 ita ce wayar hannu ta farko ta Nokia. Mataki mai mahimmanci shine siyan sabbin masu amfani saboda sabon nau'in nau'i, wanda ke samun farin jini cikin sauri.

Yaƙin talla na na'urar bai kai girman 7610 ba, amma har yanzu yana da ban sha'awa. A cikin hoton, zaku iya ganin cewa babban wurin sayar da shi shine ... allon swivel! Tabbas, manufar kanta ta yi nasara, allon yana da matsayi guda uku na aiki, amma lokacin da aka inganta wayar zuwa kasuwa, baya ga zane, ba a ba da fifiko ga wani abu ba - ba a kan tsarin aiki ba, kuma a kan ayyukan kasuwanci na gaba ɗaya.

Ci gaba da yawancin nau'ikan Nokia, an haɓaka 6630 a matsayin mafi ƙarancin wayoyin zamani na ƙarni na uku, a matsayin kayan aiki ga ɗan kasuwa, an mai da hankali kan tallafin kiran bidiyo, aiki a cikin hanyoyin sadarwa na ƙarni na uku, kyamara mai ƙarfi. tare da rikodin bidiyo na sa'a guda.

An lura da irin wannan yanayin tare da 3230, shi ne "wayar hannu don aiki da wasa a cikin kwalba daya." Kalmar "waya mai wayo" ya riga ya zama ruwan dare ta wannan lokacin, duk da haka, ina tsammanin ba duk masu amfani sun kasance ba a fili game da fa'idodin da ke tattare da wannan kalma, maimakon haka, tasirin alamar kamfanin a hade tare da sabon lokaci ya ba da babban tallace-tallace.< /p>A nan mun riga mun ga farkon juyin halitta na tallace-tallace a cikin tallan na'urori a matsayin wayoyin hannu. An ci gaba da layin ta hanyar na'urorin 6680/6681, waɗanda aka gyara nau'ikan 6630. Duk da haka, wannan lokacin tallan tallan ya jaddada ayyukan multimedia na na'urorin, kamar: allon da ke nuna launuka 262,000, kyamarar 1.3 MP:

Babban muhimmin mataki na gaba a duniyar wayoyin hannu shine gabatarwa a cikin Afrilu 2005 na Nokia Nseries, wani ƙaramin kamfani wanda ke haɗa mafi kyawun wayowin komai da ruwan S60, mafita waɗanda suka bambanta da babban kewayon ƙirar Nokia duka biyun dangane da cikakken aiki da zane. Amma babban abu har yanzu shine a yi la'akari da manufar tallace-tallace na ƙananan alamar. Zaɓin nau'ikan nau'ikan na'urori daban-daban, ƙimar su mai girma, kuma mafi yawan ɓangaren rashin daidaituwarsu da mafita na kamfanin da suka gabata sun haifar da sakamako mai ban sha'awa: ko da sanya wayoyi "na yau da kullun" tare da halaye na yau da kullun a cikin jerin ta atomatik ta ɗaga matsayinta. Amma daga baya an sami wani muhimmin sauyi wajen sanya wayoyin hannu da tallata su zuwa kasuwa a cikin Nokia, wato bayan kaddamar da kayyakin Nseries karo na biyu, musamman N80.

Harry Santamaki, VP na Dabarun Multimedia da Ci gaban Kasuwanci a Nokia, ya cancanci la'akari. Ya ƙunshi maye gurbin ma'anar "smartphone" ko "wayar tarho" tare da kalmar "kwamfutar multimedia" a cikin dukkanin labaran da kamfanin ya fitar, a duk yakin talla. Wani mataki ne da ba a iya hasashen shi ba, amma a yanzu shine sabuwar dabarar tallata wayoyin Nokia na zamani. Da wannan ma'anar ne sabon nau'in na'urori na asali, daga ra'ayi na mabukaci, suka zo kasuwa, manufar PR ta haifar da 'ya'ya.

Da wannan matakin ne aka sake yin nazari kan dabarun kamfanin, wayoyin komai da ruwanka, da kuma na’urorin kwamfuta a yanzu, sun dauki nasu na’urorin, wato “smart” na’urorin. Al’amarin dai ya kasance akasin Nokia Eseries, amma lamarin ya kasu kashi biyu: a daya bangaren kuma, a gidan yanar gizon nokia.com, an jera wayoyi uku na wayowin komai da ruwan da ke cikin jerin sunayen da sunayen E60, wayar E61 da kuma wayar E70. , bi da bi. Nokia 9300 da 9500 ne kawai aka ba wa sunayen "smart phone" Abin da, bisa ga ra'ayin Nokia, kalmar "wayar" ya kamata ta jaddada ya kasance mai ban mamaki, amma, a daya bangaren, lokacin tallata na'urorin Eseries zuwa kasuwa, irin waɗannan halaye kamar su. tsarin aiki, kasancewar tsarin Wi-Fi, kyakkyawar damar sadarwa. Ana iya ɗauka cewa a wancan lokacin kamfanin bai riga ya yanke shawarar bambancin matsayi na na'urorin Nseries da Eseries ba, saboda duka layin sun haɗa da mafi kyawun hanyoyin fasaha daga masana'anta, wayoyin hannu bisa S60 na sabuwar bugu. saboda haka, watakila, jifa daga wannan ajali zuwa wancan.

Game da 9300 da 9500, muna gayyatar ku don kallon talla:

Wannan yana jaddada aikin mai sadarwa, yanayin aiki biyu da shi. A ka'ida, ba zai iya zama in ba haka ba, wannan nau'in na'urorin ba shi yiwuwa a yi talla a matsayin "wayoyin talakawa", masu sauraro sun karɓi waɗannan na'urori ko da ba tare da ƙarin talla ba.

SonyEricsson ya yi wasu yunƙurin talla mafi daidai da tunani wajen haɓaka wayar salularsa ta kasuwanci ta M600i.

Anan muna ganin an ba da fifiko kan mahimman ayyukan na'urar - ofishin wayar hannu, imel ɗin turawa, Opera 8 browser, allon taɓawa. Kyakkyawan tallan tallace-tallace ya sami nasarar gabatar da ƙarfin samfurin, wanda ke da mahimmanci ga masu amfani da kasuwanci, a cikin wannan yanayi ma'anar "wayar hannu" ta zama akai-akai kuma an bayyana shi a fili, akwai babban bukatar wayoyin hannu, masu sadarwa, sabili da haka tayin shine. karuwa kowace rana ta fuskar na'urorin M-jerin na gaba daga SE, da kuma Nokia Eseries, samfura daga HTC.

Kwanan nan, shekaru 1-1.5 da suka gabata, na'urori masu haɗin haɗin Wi-Fi sun yaɗu sosai. Muna magana ne game da Eseries, Nseries, 9500 wayowin komai da ruwan, Windows Mobile communicators, kamar Qtek S200, 9100, da dai sauransu. /p> Shin wannan ta kowace hanya ya shafi tallan su zuwa kasuwa? Ee, tabbas. Amma a cikin kamfanonin talla, a zahiri ba mu lura da hakan ba.

Daya daga cikin wayoyin hannu na farko na babban kasuwa sanye da Wi-Fi shine N91. A lokaci guda, wannan ba abin da ake kira ba. wurin tallace-tallace, wato, a cikin tallan wayar salula, an ba da fifiko ne kawai ga bangaren kiɗan na'urar, adadin ƙwaƙwalwar ajiyarsa, musamman. Ƙarfin na'urar don yin aiki a cikin cibiyoyin sadarwa na ƙarni na uku, ɓangaren hoton a cikin nau'i na nau'i na karfe, wanda aka gani a baya kawai a cikin nau'i mai mahimmanci a fuskar samfurori na layin 8xxx, kuma talla ba ta shafi shi ba. .

Na'urori a kan Windows Mobile a lokaci guda an sanya su daidai a matsayin masu sadarwa na kasuwanci, bi da bi, an ba da hankali ga fasahar da aka kwatanta, an tallata ta.

Na'urar da Wi-Fi ita ce babban wurin siyar da ita ita ce Nokia 9500:

Fasaha sabuwa ce a wancan lokacin, kuma ita ce gabatar da ita daidai wanda har ya kai ga tabbatar da nasarar wannan samfurin da na gaba tare da tsarin Wi-Fi a kasuwa.

Ta hanyar taɓa batun wayowin komai da ruwan ka, bari mu mai da hankali kan fitattun wakilan wannan yanayin: Nokia N91, Samsung i300, Nokia 3250, SonyEricsson W950i. Mai ƙira, a sarari yana fahimtar ƙwararrun na'urori da buƙatun masu sauraron da ake niyya, baya mai da hankali kan ayyukan na'urori masu ban sha'awa, kamar tsarin aiki, aikace-aikacen kasuwanci, da sauransu. Kiɗa kawai kuma, ba shakka, adadin ƙwaƙwalwar ajiya. Dubi allon tallan Nokia 3250 a matsayin misali:

Tallan yana jaddada babban fasalin sabon abu - ƙirar maɓalli na maɓalli. A lokaci guda kuma, mayar da hankali kan iyawar kiɗa na na'urar, wanda yake da ma'ana. Na'urar ta juya ta zama mai girma sosai, abin da aka fi mayar da hankali a kai ga matasa ne, don haka, babu maganar ayyukan "waya mai wayo".

Gabaɗaya, adadin aikace-aikacen da aka riga aka shigar don irin waɗannan na'urorin kiɗan ba su haɗa da applets na kasuwanci ba, alal misali, kayan aikin aiki tare da takaddun ofis, saitunan kyamarar da aka gina galibi suna ascetic. Wannan wata hanya ce, ban da ƙira, don sanya na'urori don masu sauraro daban-daban. Sau da yawa ana bayyana bambance-bambancen ta hanyar tallace-tallace kuma ta hanyar tallace-tallace kawai, mafi kyawun misali shine ƙaddamar da bugu na kiɗa na Nokia:

Abin da ke da kyau, yawancin masu amfani za su yi imani da gaske cewa irin waɗannan nau'ikan '' kiɗa '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' ' Halin ya yi kama da na'urorin da ke da nufin daukar hoto ko yin bidiyo. Ƙoƙarin tallace-tallace yana nufin yaduwar mahimmancin kyamarar da aka gina a cikin wayar, wannan abu ne na halitta. Dangane da Nokia N93, zai zama alama cewa sabbin fasahohin fasaha da yawa (sabon nau'in na'ura mai sarrafawa wanda ke ba da saurin dubawa, ginanniyar Wi-Fi module) suna da matukar mahimmanci ga mai amfani da kasuwanci, amma a fili wannan manufa. Ba a la'akari da masu sauraro yayin tallata samfurin zuwa kasuwa.

"Harba a ƙone zuwa DVD" shine taken talla. Ba zai taɓa faruwa ga ɗan ɗan adam ba cewa yana da wayoyin zamani na zamani a gabansa. Ko yana da kyau ko mara kyau ga hoton na'urar - ba za mu kuskura mu yanke hukunci ba, amma a kowane hali, Nokia ba ta dogara da yawan sayar da na'urar ba, watakila ana sanya maganganun talla ta wannan hanyar.

Anan za mu koma ga alamar N-Gage da aka ambata a farkon bita. N93 ne ya zama magaji na farko kai tsaye ga ƙirar N-Gage (QD). Na'urar tana da yanayin allo a kwance, yana da daɗi musamman don wasa a wannan matsayi, wannan madaidaicin kuma ɗaya ne daga cikin wuraren siyar da na'urar.

Bugu da ƙari, ta fuskar tallace-tallace, yana da fa'ida sosai don sayar da wasanni don dandamali wanda aka gina na'urori da yawa akansa (wannan lamari ne na gaba) fiye da wasu na'urori na musamman. Misali shine wasan System Rush: An riga an shigar da Juyin Halitta akan N93.

Har ila yau, yana da kyau a kula da i750 smartphone, wanda aka ƙera, tare da samfurin i300 mai nasara, don nuna shirye-shiryen Samsung a cikin ɓangaren "wayo" wayoyi. Ba kamar i300 ba, a cikin tallansa mai ƙira yana mai da hankali kan aikace-aikacen da ke da ikon gane katunan kasuwanci. Wani zaɓi mai ban mamaki na wurin siyarwa don irin wannan na'ura mai aiki, amma, a fili, aikin shine ya nuna bambancin aikin.

Akwai wayoyin komai da ruwanka da yawa a cikin Samsung portfolio, ko kuma, kadan ne, kuma watakila shi ya sa ake zabar irin wadannan sifofi don tallata kayayyaki zuwa kasuwa, abin da aka fi maida hankali kan tsarin aiki, kasancewar irin wadannan aikace-aikacen, bayyanannen matsayi na na'urar ba wayar kasuwanci ce kawai ba, amma a matsayin mai sadarwa tare da cikakken tsarin aiki.

Wannan labarin ya yi nazari ne kan mahimman abubuwan da suka daɗe da siffanta kasuwar wayar hannu da masu sadarwa, tun farkonta.

Saboda kokarin tallace-tallace da wayoyin komai da ruwanka suka mamaye kasuwarsu, musamman Nokia ta sanya wa wayoyin hannu araha da shahara, kuma Symbian OS ta mamaye kasuwannin na’urori masu wayo. Kamar yadda aka nuna, da farko kamfanin ya haɓaka aikin na'urori, galibi ba tare da mai da hankali kan kowane lokaci ba, amma a yanzu, bayan da ya kai wani matsayi ta fuskar aiki, ya ƙirƙiri "sabbin" ajin "kwamfutoci masu yawa" wanda ya jawo hankalin irin wannan karuwar masu amfani. da hankali kuma.ta irin wannan matsayi. Halin zai ci gaba da ci gaba, a wani lokaci za a gabatar da sabon "sunan mahaifi", wanda aka tsara don sake raba na'urori masu zuwa daga babban jeri.

Sony Ericsson ya zaɓi wata hanya ta daban ta sanya wayoyin hannu. Da farko, manufar tallan tallace-tallace ta mayar da hankali kan abstraction daga babban kewayon samfurin, wanda ke gabatar da ayyuka na musamman, amma yanzu na'urorin kamfanin suna gabatowa wayoyi a matsayi, gami da girman, a gani bambanci kadan ne. Irin waɗannan na'urori ba za su zama na musamman na musamman ba, suna jawo hankalin masu sauraro masu yawa waɗanda ba sa buƙatar duk daidaitattun ayyuka na wayowin komai da ruwan, amma a lokaci guda baya lura da babban bambanci tsakanin na'urori irin su M600i, W950i, magajin su da wayoyi na yau da kullum.

Dukansu dabarun suna da nasara kuma suna da ban sha'awa, sun bayyana abubuwan da ke faruwa a cikin manufofin tallan kamfanoni da kuma tallata wayoyin hannu zuwa kasuwa da za mu gani a nan gaba.

Ayyukan na'urar da ke da tsarin aiki mai buɗewa yana sauƙaƙa tsara ƙarin ayyuka, faɗaɗa ƙarfin na'urori ba tare da amfani da kayan aikin na musamman ba, kuma wannan yana nan don rage farashi da sauƙaƙe haɓakawa.

A zahiri, kuna buƙatar fahimtar cewa babban kayan aikin talla shine farashin na'urori, har ma da tallan da ya fi dacewa, na'urori masu tsada za su sayar da muni fiye da masu arha. Shi ya sa ake ci gaba da bunkasa wayoyin komai da ruwanka da nufin jama’a, kasuwa mai araha, ana samun hakan ne ta hanyar rage tsadar kayayyaki, watau. ta yin amfani da ƙarin fasahohin tattalin arziki, faɗaɗa hanyoyin rarrabawa.

Kowace masana'anta yana da wayoyin hannu, masu sadarwa a cikin kewayon samfuransa kuma, dangane da adadin su, masu sauraron da aka yi niyya, suna amfani da nasu hanyoyin da suka fi dacewa don haɓaka na'urori a kasuwa, tsayayyen matsayi, wanda ke ƙayyade fahimtar na'urar ta masu amfani. , samuwar siffar kamfani da kowace na'ura ta kowane mutum, da kuma, sakamakon haka, ribar da aka samu.

Tare da yakin tallace-tallace da aka tsara yadda ya kamata, manufar PR mai karfi, da kuma mayar da hankali kan buƙatun kasuwa mai tasowa cikin sauri, wayoyin hannu, masu sadarwa ko "kwamfutoci masu yawa" na iya maye gurbin wayoyi na yau da kullum a cikin babban sashi, da lokaci. zai bayyana ko wannan zato gaskiya ne.

Kasuwanci da tallace-tallace a cikin haɓaka wayowin komai da ruwan zuwa kasuwa, asali da abubuwan da ke faruwa

A cikin wannan labarin zan so in yi magana game da tallace-tallace a cikin tallata wayoyin hannu zuwa kasuwa. Wannan batu ne na gabaɗaya, ba zan so in tsaya a kan kowace na'ura "mai wayo" ba, don haka yana da ma'ana a yi la'akari da na'urori masu mahimmanci kawai da abubuwan da ke faruwa a cikin tallace-tallace na wayoyi a kan lokaci.

Gabaɗaya, kalmar "smartphone" ta zama ruwan dare gama gari a shekara ta 2002 tare da sanar da irin wannan sanannen na'ura kamar Nokia 7650.

Kafin haka, tabbas akwai na’urori masu amfani da tsarin Symbian iri daya, irin su Nokia 9210 (i), har ma za ka iya tunawa da na’urorin Psion, amma sun kware sosai kuma, a takaice, ba na wayar hannu ba. (nauyin 9210 ya kusantar da kwata na kilogiram), cewa buƙatun su yana da iyakancewa, na'urorin sunyi aiki kamar yadda ake kira. gwajin fasaha, ya nuna jagorancin kamfanoni a cikin sashin fasaha. Har ila yau, tsarin aiki na Symbian ya ci nasara a kasuwa, amma babu maganar shugabanci na dindindin a wancan lokacin.

Amma bari mu dawo kan asalin wayoyin komai da ruwanka, Nokia 7650.

An sanar da na'urar kuma an yi "karamin juyin juya hali", don magana. A'a, mahimmin batu ba shine tsarin aiki na na'urar ba, wanda yawancin masu siye a nan gaba ba su yi zargin ba. Abin dariya, ba ku tunani? To sai dai kuma a halin yanzu ana ganin irin wannan yanayi, amma anjima za mu dawo kan wannan batu. Nokia 7650 ita ce na'ura ta farko da ta haɗu da irin waɗannan fasahohin ƙirƙira a matsayin babban allo na TFT mai inganci mai inganci, kyamarar ginanniyar kyamara mai kyau sosai, ƙira mai ban sha'awa (ɗaya daga cikin faifan farko a kasuwa), sabbin ayyuka, kamar su. MMS Masu aiki da wayoyin hannu sun yi amfani da 7650 don tallata da haɓaka ayyukan MMS ga talakawa. Wannan sabis ɗin ne samfurin ya sami shahararsa ta fuskoki da yawa.

Farashin maganin yana da yawa sosai, masu sauraro sun iyakance (masu amfani da kasuwanci, techi a galibi), don haka akwai lokuta da yawa na abin da ake kira. tallafin samfurin, watau. tallace-tallace a farashi mai rahusa da sane fiye da farashin siyar da masana'anta.

Yaƙin talla na 7650, kamar yadda aka riga aka ambata, bai shafi manufar "wayar hannu" kamar haka ba. An ba da babbar mahimmanci ga fasahar MMS, za mu iya cewa, tare da wasu fasalulluka na samfurin (kamara, nau'i nau'i), wannan shine babban wurin siyar.

Nokia 7650 ya zama sanannen sanannen tsari kuma na al'ada, har ma an nuna shi a cikin fim ɗin "Rahoton Minaramar", wanda ya sake jan hankalin wani ɓangare na masu sauraro a matsayin masu amfani da mafita tare da babban cajin hoto.

Menene wannan balaguron tafiya a baya? Sai dai a lokacin da wayoyin komai da ruwanka suka kasance wani abu na musamman ga kasuwa, tallan su bai dogara da irin wannan aikin ba. Wahayi na gaba don kasuwa shine wayar SonyEricsson P800, na'urar farko da ke da fasahar fasaha ta farko. An gabatar da shi ba da daɗewa ba fiye da 7650, amma ya isa kasuwa tare da jinkiri mai ban mamaki, wanda, duk da haka, bai hana shi zama ɗaya daga cikin nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i) wanda aka gabatar da shi a baya fiye da 7650. Mahimmancin mahimmanci shine gaskiyar cewa samfurin ya kasance ɗaya daga cikin na farko da aka gabatar a ƙarƙashin alamar haɗin gwiwa, da'awar gaske ga jagorancin fasaha, kuma yakin talla ya dace. A wannan yanayin, an mayar da hankali kan rubutun hannu akan babban allon taɓawa, wannan keɓantaccen aiki ne. Duk da haka, girmamawa ga ayyukan kasuwanci na mai sadarwa ya riga ya zama sananne - mai tsarawa mai ci gaba, bincike na Intanet da kuma, ba shakka, ikon shigar da aikace-aikace daban-daban, aikin da ba ya dace da applets Java ta kowace hanya. /p>

Application din da kansu, ba shakka, suma sun kasance injina na ci gaba, wato karuwar bukatar wayoyin hannu.

Misalin wannan shine aikace-aikacen da ya ba masu amfani da Model 7650 damar yin rikodin, kunna, da raba bidiyo tare da sauti. Da farko, wannan fasalin ba a tallafa masa ba. Yana da kyau a sani cewa wannan babban misali ne na iyakance ayyukan na'urori don tallace-tallace, aiwatar da kowane aiki a cikin tsari na gaba, wanda a cikin wannan yanayin shine Nokia 3650.

Gabaɗaya, ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun aikace-aikacen wayowin komai da ruwan sun zama ainihin hanyar farko ta haɓaka na'urori zuwa kasuwa a matsayin mafita na "smart". A nan gaba, wannan kayan aikin tallace-tallace ya ci gaba da samun ci gaba, wasanni na wayoyin hannu na Symbian, ciki har da sanannen 3D Shooter Doom, wanda ya bambanta da sauƙaƙan wasanni na java, sau da yawa ya zama ma'auni na zabar wayar hannu, duk da haka, yana da kyau a ambaci cewa kawai wannan. masu amfani da wayar hannu waɗanda za su iya samun wannan tsada mai tsada kuma suna shirye su haƙura da wasu ƙuntatawa, kamar girman na'urorin.

Ƙwarewar Nokia wajen ƙirƙirar wayar hannu ta caca, aikin N-Gage, ba za a iya yin watsi da shi anan ba. An takaita aikin, a ƙarshe, a matsayin rashin nasara, amma an fitar da kwarewa da yawa daga ciki. Wayar Nokia N-Gage wata wayar Symbian ce wacce take a kwance tana da girma da kuma sifar da ba ta dace ba, wasannin da suke da tsada sosai, kuma daga karshe ta zama samuwa ga galibin sauran wayoyin salula na kamfanin, amma masu girman al'ada da daidaitaccen tsari. Duk wannan ya haifar da gaskiyar cewa na'urar ba ta da masu amfani da yawa, duk da yawan yakin talla. Ƙarshen ya shafi ayyukan wasan kwaikwayo na na'urar, kuma, ba a jaddada tsarin aiki na na'urar ba, ko da yake ita ce mafi arha smartphone. Bari mu yi ajiyar zuciya cewa ga mutanen da suka san wannan an san su, amma yawancin masu amfani da su matasa ne, wadanda, a gaskiya, an kera na'urar.

Amma alamar "N-Gage" ba ta mutu ba kuma za a yi amfani da ita wajen tallata wayoyin komai da ruwanka, ko wata hanya ta nuna son kai ga hanyar wasan.

Wani misali kuma shi ne samuwar Opera Internet browser na wayoyin komai da ruwanka, wanda ya goyi bayan mafi yawan ka’idojin da mai amfani da shi ke bukata kuma ya sanya yin binciken Intanet ya zama abin jin dadi idan aka kwatanta da sauran na’urorin wayar salula a kasuwa.

Wannan tsari na ci gaba yanzu, masu binciken intanet na sabbin sigogin, gami da abubuwan da suka faru na kamfanonin masana'antu, sun zama hanyar wayetones. Kyakkyawan misali shine Nokia Web Browser S60, buɗaɗɗen tushen mafita wanda yakamata ya fi aiki fiye da Opera.

Wannan Browser yana samuwa a yau don wayoyin salula na zamani masu amfani da Symbian 9, ta wata hanya ce alamarsu. Nan gaba, za a inganta wannan burauzar kuma a riga an shigar da ita akan duk sabbin na'urorin S60. Wani ra'ayi mai ban sha'awa: don "al'ada" mabukaci na na'urorin "masu wayo" don dacewa da kallon abubuwan Intanet, bayan haka yuwuwar mai amfani ya canza zuwa wayoyi na al'ada kadan ne.

Babban fasalin masana'antar wayoyin hannu na masana'antar Finnish shine gabatar da sabbin fasahohin zamani a wayoyin hannu, yayin da SonyEricsson ya zabi wata hanya ta daban. Tunawa da 7610, na'urar farko a kasuwa mai yawa sanye take da kyamarar megapixel, tunanin ba da gangan ya zamewa cewa watakila wannan ita ce kawai na'urar da kalmar "smartphone" ke rufe da fasaha. Kamfen ɗin talla na 7610 ya dogara ne akan babban cajin hoton, saboda ƙirarsa ta musamman ce, tare da kyamarar megapixel ta farko, kuma, tallan fasahar MMS bai tafi ba - “saboda aika”.

Lokacin da ake haɓaka na'urori akan kasuwa, an fara bayyana masu sauraron da aka yi niyya a fili, kuma an gina kamfen ɗin talla akan wannan tushe. Misali, ga Nokia 7610, waɗannan mutane ne waɗanda ba sa buƙatar yawancin ayyukan wayar hannu. Ina tsammanin mutane da yawa suna tunawa da tallan 'yan sanda na Fashion, yana da girma sosai:

6260 ita ce wayar hannu ta farko ta Nokia. Mataki mai mahimmanci shine siyan sabbin masu amfani saboda sabon nau'in nau'i, wanda ke samun farin jini cikin sauri.

Yaƙin talla na na'urar bai kai girman 7610 ba, amma har yanzu yana da ban sha'awa. A cikin hoton, zaku iya ganin cewa babban wurin sayar da shi shine ... allon swivel! Tabbas, manufar kanta ta yi nasara, allon yana da matsayi guda uku na aiki, amma lokacin da aka inganta wayar zuwa kasuwa, baya ga zane, ba a ba da fifiko ga wani abu ba - ba a kan tsarin aiki ba, kuma a kan ayyukan kasuwanci na gaba ɗaya.

Ci gaba da yawancin nau'ikan Nokia, an haɓaka 6630 a matsayin mafi ƙarancin wayoyin zamani na ƙarni na uku, a matsayin kayan aiki ga ɗan kasuwa, an mai da hankali kan tallafin kiran bidiyo, aiki a cikin hanyoyin sadarwa na ƙarni na uku, kyamara mai ƙarfi. tare da rikodin bidiyo na sa'a guda.

An lura da irin wannan yanayin tare da 3230, shi ne "wayar hannu don aiki da wasa a cikin kwalba daya." Kalmar "waya mai wayo" ya riga ya zama ruwan dare ta wannan lokacin, duk da haka, ina tsammanin ba duk masu amfani sun kasance ba a fili game da fa'idodin da ke tattare da wannan kalma, maimakon haka, tasirin alamar kamfanin a hade tare da sabon lokaci ya ba da babban tallace-tallace.< /p>A nan mun riga mun ga farkon juyin halitta na tallace-tallace a cikin tallan na'urori a matsayin wayoyin hannu. An ci gaba da layin ta hanyar na'urorin 6680/6681, waɗanda aka gyara nau'ikan 6630. Duk da haka, wannan lokacin tallan tallan ya jaddada ayyukan multimedia na na'urorin, kamar: allon da ke nuna launuka 262,000, kyamarar 1.3 MP:

Babban muhimmin mataki na gaba a duniyar wayoyin hannu shine gabatarwa a cikin Afrilu 2005 na Nokia Nseries, wani ƙaramin kamfani wanda ke haɗa mafi kyawun wayowin komai da ruwan S60, mafita waɗanda suka bambanta da babban kewayon ƙirar Nokia duka biyun dangane da cikakken aiki da zane. Amma babban abu har yanzu shine a yi la'akari da manufar tallace-tallace na ƙananan alamar. Zaɓin nau'ikan nau'ikan na'urori daban-daban, ƙimar su mai girma, kuma mafi yawan ɓangaren rashin daidaituwarsu da mafita na kamfanin da suka gabata sun haifar da sakamako mai ban sha'awa: ko da sanya wayoyi "na yau da kullun" tare da halaye na yau da kullun a cikin jerin ta atomatik ta ɗaga matsayinta. Amma daga baya an sami wani muhimmin sauyi wajen sanya wayoyin hannu da tallata su zuwa kasuwa a cikin Nokia, wato bayan kaddamar da kayyakin Nseries karo na biyu, musamman N80.

Harry Santamaki, VP na Dabarun Multimedia da Ci gaban Kasuwanci a Nokia, ya cancanci la'akari. Ya ƙunshi maye gurbin ma'anar "smartphone" ko "wayar tarho" tare da kalmar "kwamfutar multimedia" a cikin dukkanin labaran da kamfanin ya fitar, a duk yakin talla. Wani mataki ne da ba a iya hasashen shi ba, amma a yanzu shine sabuwar dabarar tallata wayoyin Nokia na zamani. Da wannan ma'anar ne sabon nau'in na'urori na asali, daga ra'ayi na mabukaci, suka zo kasuwa, manufar PR ta haifar da 'ya'ya.

Da wannan matakin ne aka sake yin nazari kan dabarun kamfanin, wayoyin komai da ruwanka, da kuma na’urorin kwamfuta a yanzu, sun dauki nasu na’urorin, wato “smart” na’urorin. Al’amarin dai ya kasance akasin Nokia Eseries, amma lamarin ya kasu kashi biyu: a daya bangaren kuma, a gidan yanar gizon nokia.com, an jera wayoyi uku na wayowin komai da ruwan da ke cikin jerin sunayen da sunayen E60, wayar E61 da kuma wayar E70. , bi da bi. Nokia 9300 da 9500 ne kawai aka ba wa sunayen "smart phone" Abin da, bisa ga ra'ayin Nokia, kalmar "wayar" ya kamata ta jaddada ya kasance mai ban mamaki, amma, a daya bangaren, lokacin tallata na'urorin Eseries zuwa kasuwa, irin waɗannan halaye kamar su. tsarin aiki, kasancewar tsarin Wi-Fi, kyakkyawar damar sadarwa. Ana iya ɗauka cewa a wancan lokacin kamfanin bai riga ya yanke shawarar bambancin matsayi na na'urorin Nseries da Eseries ba, saboda duka layin sun haɗa da mafi kyawun hanyoyin fasaha daga masana'anta, wayoyin hannu bisa S60 na sabuwar bugu. saboda haka, watakila, jifa daga wannan ajali zuwa wancan.

Game da 9300 da 9500, muna gayyatar ku don kallon talla:

Wannan yana jaddada aikin mai sadarwa, yanayin aiki biyu da shi. A ka'ida, ba zai iya zama in ba haka ba, wannan nau'in na'urorin ba shi yiwuwa a yi talla a matsayin "wayoyin talakawa", masu sauraro sun karɓi waɗannan na'urori ko da ba tare da ƙarin talla ba.

SonyEricsson ya yi wasu yunƙurin talla mafi daidai da tunani wajen haɓaka wayar salularsa ta kasuwanci ta M600i.

Anan muna ganin an ba da fifiko kan mahimman ayyukan na'urar - ofishin wayar hannu, imel ɗin turawa, Opera 8 browser, allon taɓawa. Kyakkyawan tallan tallace-tallace ya sami nasarar gabatar da ƙarfin samfurin, wanda ke da mahimmanci ga masu amfani da kasuwanci, a cikin wannan yanayi ma'anar "wayar hannu" ta zama akai-akai kuma an bayyana shi a fili, akwai babban bukatar wayoyin hannu, masu sadarwa, sabili da haka tayin shine. karuwa kowace rana ta fuskar na'urorin M-jerin na gaba daga SE, da kuma Nokia Eseries, samfura daga HTC.

Kwanan nan, shekaru 1-1.5 da suka gabata, na'urori masu haɗin haɗin Wi-Fi sun yaɗu sosai. Muna magana ne game da Eseries, Nseries, 9500 wayowin komai da ruwan, Windows Mobile communicators, kamar Qtek S200, 9100, da sauransu. /p> Shin wannan ta kowace hanya ya shafi tallan su zuwa kasuwa? Ee, tabbas. Amma da kyar muka lura da hakan a cikin kamfanonin talla.

Daya daga cikin wayoyin hannu na farko na babban kasuwa sanye da Wi-Fi shine N91. A lokaci guda, wannan ba abin da ake kira ba. wurin tallace-tallace, wato, a cikin tallan wayar salula, an ba da fifiko ne kawai ga bangaren kiɗan na'urar, adadin ƙwaƙwalwar ajiyarsa, musamman. Ƙarfin na'urar don yin aiki a cikin cibiyoyin sadarwa na ƙarni na uku, ɓangaren hoton a cikin nau'i na nau'i na karfe, wanda aka gani a baya kawai a cikin nau'i mai mahimmanci a fuskar samfurori na layin 8xxx, kuma talla ba ta shafi shi ba. .

Na'urori a kan Windows Mobile a lokaci guda an sanya su azaman masu sadarwa na kasuwanci, bi da bi, an ba da hankali ga fasahar da aka kwatanta, an tallata ta.

Na'urar da Wi-Fi ita ce babban wurin siyar da ita ita ce Nokia 9500:

Fasaha sabuwa ce a wancan lokacin, kuma ita ce gabatar da ita daidai wanda har ya kai ga tabbatar da nasarar wannan samfurin da na gaba tare da tsarin Wi-Fi a kasuwa.

Ta hanyar taɓa batun wayowin komai da ruwan ka, bari mu mai da hankali kan fitattun wakilan wannan yanayin: Nokia N91, Samsung i300, Nokia 3250, SonyEricsson W950i. Mai ƙira, a sarari yana fahimtar ƙwararrun na'urori da buƙatun masu sauraron da ake niyya, baya mai da hankali kan ayyukan na'urori masu ban sha'awa, kamar tsarin aiki, aikace-aikacen kasuwanci, da sauransu. Kiɗa kawai kuma, ba shakka, adadin ƙwaƙwalwar ajiya. Dubi allon tallan Nokia 3250 a matsayin misali:

Tallan yana jaddada babban fasalin sabon abu - ƙirar maɓalli na maɓalli. A lokaci guda kuma, mayar da hankali kan iyawar kiɗa na na'urar, wanda yake da ma'ana. Na'urar ta juya ta zama mai girma sosai, abin da aka fi mayar da hankali a kai ga matasa ne, don haka, babu maganar ayyukan "waya mai wayo".

Gabaɗaya, adadin aikace-aikacen da aka riga aka shigar don irin waɗannan na'urorin kiɗan ba su haɗa da applets na kasuwanci ba, alal misali, kayan aikin aiki tare da takaddun ofis, saitunan kyamarar da aka gina galibi suna ascetic. Wannan wata hanya ce, ban da ƙira, don sanya na'urori don masu sauraro daban-daban. Sau da yawa ana bayyana bambance-bambancen ta hanyar tallace-tallace kuma ta hanyar tallace-tallace kawai, mafi kyawun misali shine ƙaddamar da bugu na kiɗa na Nokia:

Abin da ke da kyau, yawancin masu amfani za su yi imani da gaske cewa irin waɗannan nau'ikan '' kiɗa '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' ' Halin ya yi kama da na'urorin da ke da nufin daukar hoto ko yin bidiyo. Ƙoƙarin tallace-tallace yana nufin yaduwar mahimmancin kyamarar da aka gina a cikin wayar, wannan abu ne na halitta. Dangane da Nokia N93, zai zama alama cewa sabbin fasahohin fasaha da yawa (sabon nau'in na'ura mai sarrafawa wanda ke ba da saurin dubawa, ginanniyar Wi-Fi module) suna da matukar mahimmanci ga mai amfani da kasuwanci, amma a fili wannan manufa. Ba a la'akari da masu sauraro yayin tallata samfurin zuwa kasuwa.

"Harba a ƙone zuwa DVD" shine taken talla. Ba zai taɓa faruwa ga ɗan ɗan adam ba cewa yana da wayoyin zamani na zamani a gabansa. Ko yana da kyau ko mara kyau ga hoton na'urar - ba za mu kuskura mu yanke hukunci ba, amma a kowane hali, Nokia ba ta dogara da yawan sayar da na'urar ba, watakila ana sanya maganganun talla ta wannan hanyar.

Anan za mu koma ga alamar N-Gage da aka ambata a farkon bita. N93 ne ya zama magaji na farko kai tsaye ga ƙirar N-Gage (QD). Na'urar tana da yanayin allo a kwance, yana da daɗi musamman don wasa a wannan matsayi, wannan madaidaicin kuma ɗaya ne daga cikin wuraren siyar da na'urar.

Bugu da ƙari, ta fuskar tallace-tallace, yana da fa'ida sosai don sayar da wasanni don dandamali wanda aka gina na'urori da yawa akansa (wannan lamari ne na gaba) fiye da wasu na'urori na musamman. Misali shine wasan System Rush: An riga an shigar da Juyin Halitta akan N93.

Har ila yau, yana da kyau a kula da i750 smartphone, wanda aka ƙera, tare da samfurin i300 mai nasara, don nuna shirye-shiryen Samsung a cikin ɓangaren "wayo" wayoyi. Ba kamar i300 ba, a cikin tallansa mai ƙira yana mai da hankali kan aikace-aikacen da ke da ikon gane katunan kasuwanci. Wani zaɓi mai ban mamaki na wurin siyarwa don irin wannan na'ura mai aiki, amma, a fili, aikin shine ya nuna bambancin aikin.

Akwai wayoyin komai da ruwanka da yawa a cikin Samsung portfolio, ko kuma, kadan ne, kuma watakila shi ya sa ake zabar irin wadannan sifofi don tallata kayayyaki zuwa kasuwa, abin da aka fi maida hankali kan tsarin aiki, kasancewar irin wadannan aikace-aikacen, bayyanannen matsayi na na'urar ba wayar kasuwanci ce kawai ba, amma a matsayin mai sadarwa tare da cikakken tsarin aiki.

A cikin wannan kayan, an yi la'akari da mahimman abubuwan da suka tsara kasuwar wayoyin hannu da masu sadarwa na dogon lokaci, tun lokacin da aka kafa shi.

Saboda kokarin tallace-tallace da wayoyin komai da ruwanka suka mamaye kasuwarsu, musamman Nokia ta sanya wa wayoyin hannu araha da shahara, kuma Symbian OS ta mamaye kasuwannin na’urori masu wayo. Kamar yadda aka nuna, da farko kamfanin ya haɓaka aikin na'urori, galibi ba tare da mai da hankali kan kowane lokaci ba, amma a yanzu, bayan da ya kai wani matsayi ta fuskar aiki, ya ƙirƙiri "sabbin" ajin "kwamfutoci masu yawa" wanda ya jawo hankalin irin wannan karuwar masu amfani. da hankali kuma.ta irin wannan matsayi. Halin zai ci gaba da ci gaba, a wani lokaci za a gabatar da sabon "sunan mahaifi", wanda aka tsara don sake raba na'urori masu zuwa daga babban jeri.

Sony Ericsson ya zaɓi wata hanya ta daban ta sanya wayoyin hannu. Da farko, manufar tallan tallace-tallace ta mayar da hankali kan abstraction daga babban kewayon samfurin, wanda ke gabatar da ayyuka na musamman, amma yanzu na'urorin kamfanin suna gabatowa wayoyi a matsayi, gami da girman, a gani bambanci kadan ne. Irin waɗannan na'urori ba za su zama na musamman na musamman ba, suna jawo hankalin masu sauraro masu yawa waɗanda ba sa buƙatar duk daidaitattun ayyuka na wayowin komai da ruwan, amma a lokaci guda baya lura da babban bambanci tsakanin na'urori irin su M600i, W950i, magajin su da wayoyi na yau da kullum.

Dukansu dabarun suna da nasara kuma suna da ban sha'awa, sun bayyana abubuwan da ke faruwa a cikin manufofin tallan kamfanoni da kuma tallata wayoyin hannu zuwa kasuwa da za mu gani a nan gaba.

Ayyukan na'urar da ke da tsarin aiki mai buɗewa yana sauƙaƙa tsara ƙarin ayyuka, faɗaɗa ƙarfin na'urori ba tare da amfani da kayan aikin na musamman ba, kuma wannan yana nan don rage farashi da sauƙaƙe haɓakawa.

A zahiri, kuna buƙatar fahimtar cewa babban kayan aikin talla shine farashin na'urori, har ma da tallan da ya fi dacewa, na'urori masu tsada za su sayar da muni fiye da masu arha. Shi ya sa ake ci gaba da bunkasa wayoyin komai da ruwanka da nufin jama’a, kasuwa mai araha, ana samun hakan ne ta hanyar rage tsadar kayayyaki, watau. ta yin amfani da ƙarin fasahohin tattalin arziki, faɗaɗa hanyoyin rarrabawa.

Kowace masana'anta yana da wayoyin hannu, masu sadarwa a cikin kewayon samfuransa kuma, dangane da adadin su, masu sauraron da aka yi niyya, suna amfani da nasu hanyoyin da suka fi dacewa don haɓaka na'urori a kasuwa, tsayayyen matsayi, wanda ke ƙayyade fahimtar na'urar ta masu amfani. , samuwar siffar kamfani da kowace na'ura ta kowane mutum, da kuma, sakamakon haka, ribar da aka samu.

Tare da yakin tallace-tallace da aka tsara yadda ya kamata, manufar PR mai karfi, da kuma mayar da hankali kan buƙatun kasuwa mai tasowa cikin sauri, wayoyin hannu, masu sadarwa ko "kwamfutoci masu yawa" na iya maye gurbin wayoyi na yau da kullum a cikin babban sashi, da lokaci. zai bayyana ko wannan zato gaskiya ne.

Kasuwanci da tallace-tallace a cikin haɓaka wayowin komai da ruwan zuwa kasuwa, asali da abubuwan da ke faruwa

A cikin wannan labarin zan so in yi magana game da tallace-tallace a cikin tallata wayoyin hannu zuwa kasuwa. Wannan batu ne na gabaɗaya, ba zan so in tsaya a kan kowace na'ura "mai wayo" ba, don haka yana da ma'ana a yi la'akari da na'urori masu mahimmanci kawai da abubuwan da ke faruwa a cikin tallace-tallace na wayoyi a kan lokaci.

Gabaɗaya, kalmar "smartphone" ta zama ruwan dare gama gari a shekara ta 2002 tare da sanar da irin wannan sanannen na'ura kamar Nokia 7650.

Kafin haka, tabbas akwai na’urori masu amfani da tsarin Symbian iri daya, irin su Nokia 9210 (i), har ma za ka iya tunawa da na’urorin Psion, amma sun kware sosai kuma, a takaice, ba na wayar hannu ba. (nauyin 9210 ya kusantar da kwata na kilogiram), cewa buƙatun su yana da iyakancewa, na'urorin sunyi aiki kamar yadda ake kira. gwajin fasaha, ya nuna jagorancin kamfanoni a cikin sashin fasaha. Har ila yau, tsarin aiki na Symbian ya ci nasara a kasuwa, amma babu maganar shugabanci na dindindin a wancan lokacin.

Amma bari mu dawo kan asalin wayoyin komai da ruwanka, Nokia 7650.

An sanar da na'urar kuma an yi "karamin juyin juya hali", don magana. A'a, mahimmin batu ba shine tsarin aiki na na'urar ba, wanda yawancin masu siye a nan gaba ba su yi zargin ba. Abin dariya, ba ku tunani? To sai dai kuma a halin yanzu ana ganin irin wannan yanayi, amma anjima za mu dawo kan wannan batu. Nokia 7650 ita ce na'ura ta farko da ta haɗu da irin waɗannan fasahohin ƙirƙira a matsayin babban allo na TFT mai inganci mai inganci, kyamarar ginanniyar kyamara mai kyau sosai, ƙira mai ban sha'awa (ɗaya daga cikin faifan farko a kasuwa), sabbin ayyuka, kamar su. MMS Masu aiki da wayoyin hannu sun yi amfani da 7650 don tallata da haɓaka ayyukan MMS ga talakawa. Wannan sabis ɗin ne samfurin ya sami shahararsa ta fuskoki da yawa.

Farashin maganin yana da yawa sosai, masu sauraro sun iyakance (masu amfani da kasuwanci, techi a galibi), don haka akwai lokuta da yawa na abin da ake kira. tallafin samfurin, watau. tallace-tallace a farashi mai rahusa da gangan fiye da farashin siyar da masana'anta.

Yaƙin neman zaɓe na 7650, kamar yadda aka riga aka ambata, bai shafi manufar "wayar hannu" kamar haka ba. An ba da babbar mahimmanci ga fasahar MMS, za mu iya cewa, tare da wasu fasalulluka na samfurin (kamara, nau'i nau'i), wannan shine babban wurin siyar.

Nokia 7650 ya zama sanannen sanannen tsari kuma na al'ada, har ma an nuna shi a cikin fim ɗin "Rahoton Minaramar", wanda ya sake jan hankalin wani ɓangare na masu sauraro a matsayin masu amfani da mafita tare da babban cajin hoto.

Menene wannan balaguron tafiya a baya? Sai dai a lokacin da wayoyin komai da ruwanka suka kasance wani abu na musamman ga kasuwa, tallan su bai dogara da irin wannan aikin ba. Wahayi na gaba don kasuwa shine wayar SonyEricsson P800, na'urar farko da ke da fasahar fasaha ta farko. An gabatar da shi ba da daɗewa ba fiye da 7650, amma ya isa kasuwa tare da jinkiri mai ban mamaki, wanda, duk da haka, bai hana shi zama ɗaya daga cikin nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i) wanda aka gabatar da shi a baya fiye da 7650. Mahimmancin mahimmanci shine gaskiyar cewa samfurin ya kasance ɗaya daga cikin na farko da aka gabatar a ƙarƙashin alamar haɗin gwiwa, da'awar gaske ga jagorancin fasaha, kuma yakin talla ya dace. A wannan yanayin, an mayar da hankali kan rubutun hannu akan babban allon taɓawa, wannan keɓantaccen aiki ne. Duk da haka, girmamawa ga ayyukan kasuwanci na mai sadarwa ya riga ya zama sananne - mai tsarawa mai ci gaba, bincike na Intanet da kuma, ba shakka, ikon shigar da aikace-aikace daban-daban, aikin da ba ya dace da applets Java ta kowace hanya. /p>

Application din da kansu, ba shakka, suma sun kasance injina na ci gaba, wato karuwar bukatar wayoyin hannu.

Misalin wannan shine aikace-aikacen da ya ba masu amfani da Model 7650 damar yin rikodin, kunna, da raba bidiyo tare da sauti. Da farko, wannan fasalin ba a tallafa masa ba. Yana da kyau a sani cewa wannan babban misali ne na iyakance ayyukan na'urori don tallace-tallace, aiwatar da kowane aiki a cikin tsari na gaba, wanda a cikin wannan yanayin shine Nokia 3650.

Gabaɗaya, ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun aikace-aikacen wayowin komai da ruwan sun zama ainihin hanyar farko ta haɓaka na'urori zuwa kasuwa a matsayin mafita na "smart". A nan gaba, wannan kayan aikin tallace-tallace ya ci gaba da samun ci gaba, wasanni na wayoyin hannu na Symbian, ciki har da sanannen 3D Shooter Doom, wanda ya bambanta da sauƙaƙan wasanni na java, sau da yawa ya zama ma'auni na zabar wayar hannu, duk da haka, yana da kyau a ambaci cewa kawai wannan. masu amfani da wayar hannu waɗanda za su iya samun wannan tsada mai tsada kuma suna shirye su haƙura da wasu ƙuntatawa, kamar girman na'urorin.

Ƙwarewar Nokia wajen ƙirƙirar wayar hannu ta caca, aikin N-Gage, ba za a iya yin watsi da shi anan ba. An takaita aikin, a ƙarshe, a matsayin rashin nasara, amma an fitar da kwarewa da yawa daga ciki. Wayar Nokia N-Gage wata wayar Symbian ce wacce take a kwance tana da girma da kuma sifar da ba ta dace ba, wasannin da suke da tsada sosai, kuma daga karshe ta zama samuwa ga galibin sauran wayoyin salula na kamfanin, amma masu girman al'ada da daidaitaccen tsari. Duk wannan ya haifar da gaskiyar cewa na'urar ba ta da masu amfani da yawa, duk da yawan yakin talla. Ƙarshen ya shafi ayyukan wasan kwaikwayo na na'urar, kuma, ba a jaddada tsarin aiki na na'urar ba, ko da yake ita ce mafi arha smartphone. Bari mu yi ajiyar zuciya cewa ga mutanen da suka san wannan an san su, amma yawancin masu amfani da su matasa ne, wadanda, a gaskiya, an kera na'urar.

Amma alamar "N-Gage" ba ta mutu ba kuma za a yi amfani da ita wajen tallata wayoyin komai da ruwanka, ko wata hanya ta nuna son kai ga hanyar wasan.

Wani misali kuma shi ne samuwar Opera Internet browser na wayoyin komai da ruwanka, wanda ya goyi bayan mafi yawan ka’idojin da mai amfani da shi ke bukata kuma ya sanya yin binciken Intanet ya zama abin jin dadi idan aka kwatanta da sauran na’urorin wayar salula a kasuwa.

Wannan tsari na ci gaba yanzu, masu binciken intanet na sabbin sigogin, gami da abubuwan da suka faru na kamfanonin masana'antu, sun zama hanyar wayetones. Kyakkyawan misali shine Nokia Web Browser S60, buɗaɗɗen tushen mafita wanda yakamata ya fi aiki fiye da Opera.

Wannan Browser yana samuwa a yau don wayoyin salula na zamani masu amfani da Symbian 9, ta wata hanya ce alamarsu. Nan gaba, za a inganta wannan burauzar kuma a riga an shigar da ita akan duk sabbin na'urorin S60. Wani ra'ayi mai ban sha'awa: don "al'ada" mabukaci na na'urorin "masu wayo" don dacewa da kallon abubuwan Intanet, bayan haka yuwuwar mai amfani ya canza zuwa wayoyi na al'ada kadan ne.

Babban fasalin masana'antar wayoyin hannu na masana'antar Finnish shine gabatar da sabbin fasahohin zamani a wayoyin hannu, yayin da SonyEricsson ya zabi wata hanya ta daban. Tunawa da 7610, na'urar farko a kasuwa mai yawa sanye take da kyamarar megapixel, tunanin ba da gangan ya zamewa cewa watakila wannan ita ce kawai na'urar da kalmar "smartphone" ke rufe da fasaha. Kamfen ɗin talla na 7610 ya dogara ne akan babban cajin hoton, saboda ƙirarsa ta musamman ce, tare da kyamarar megapixel ta farko, kuma, tallan fasahar MMS bai tafi ba - “saboda aika”.

Lokacin da ake haɓaka na'urori akan kasuwa, an fara bayyana masu sauraron da aka yi niyya a fili, kuma an gina kamfen ɗin talla akan wannan tushe. Misali, ga Nokia 7610, waɗannan mutane ne waɗanda ba sa buƙatar yawancin ayyukan wayar hannu. Ina tsammanin mutane da yawa suna tunawa da tallan 'yan sanda na Fashion, yana da girma sosai:

6260 ita ce wayar hannu ta farko ta Nokia. Mataki mai mahimmanci shine siyan sabbin masu amfani saboda sabon nau'in nau'i, wanda ke samun farin jini cikin sauri.

Yaƙin talla na na'urar bai kai girman 7610 ba, amma har yanzu yana da ban sha'awa. A cikin hoton zaku iya ganin cewa babban wurin sayar da shi shine ... allon swivel! Tabbas, manufar kanta ta yi nasara, allon yana da matsayi guda uku na aiki, amma lokacin da aka inganta wayar zuwa kasuwa, baya ga zane, ba a ba da fifiko ga wani abu ba - ba a kan tsarin aiki ba, kuma a kan ayyukan kasuwanci na gaba ɗaya.

Ci gaba da yawancin nau'ikan Nokia, an haɓaka 6630 a matsayin mafi ƙarancin wayoyin zamani na ƙarni na uku, a matsayin kayan aiki ga ɗan kasuwa, an mai da hankali kan tallafin kiran bidiyo, aiki a cikin hanyoyin sadarwa na ƙarni na uku, kyamara mai ƙarfi. tare da rikodin bidiyo na sa'a guda.

An lura da irin wannan yanayin tare da 3230, shi ne "wayar hannu don aiki da wasa a cikin kwalba daya." Kalmar "waya mai wayo" ya riga ya zama ruwan dare ta wannan lokacin, duk da haka, ina tsammanin ba duk masu amfani sun kasance ba a fili game da fa'idodin da ke tattare da wannan kalma, maimakon haka, tasirin alamar kamfanin a hade tare da sabon lokaci ya ba da babban tallace-tallace.< /p>A nan mun riga mun ga farkon juyin halitta na tallace-tallace a cikin tallan na'urori a matsayin wayoyin hannu. An ci gaba da layin ta hanyar na'urorin 6680/6681, waɗanda aka gyara nau'ikan 6630. Duk da haka, wannan lokacin tallan tallan ya jaddada ayyukan multimedia na na'urorin, kamar: allon da ke nuna launuka 262,000, kyamarar 1.3 MP:

Babban muhimmin mataki na gaba a duniyar wayoyin hannu shine gabatarwa a cikin Afrilu 2005 na Nokia Nseries, wani ƙaramin kamfani wanda ke haɗa mafi kyawun wayowin komai da ruwan S60, mafita waɗanda suka bambanta da babban kewayon ƙirar Nokia duka biyun dangane da cikakken aiki da zane. Amma babban abu har yanzu shine a yi la'akari da manufar tallace-tallace na ƙananan alamar. Zaɓin nau'ikan nau'ikan na'urori daban-daban, ƙimar su mai girma, kuma mafi yawan ɓangaren rashin daidaituwarsu da mafita na kamfanin da suka gabata sun haifar da sakamako mai ban sha'awa: ko da sanya wayoyi "na yau da kullun" tare da halaye na yau da kullun a cikin jerin ta atomatik ta ɗaga matsayinta. Amma daga baya an sami wani muhimmin sauyi wajen sanya wayoyin hannu da tallata su zuwa kasuwa a cikin Nokia, wato bayan kaddamar da kayyakin Nseries karo na biyu, musamman N80.

Harry Santamaki, mataimakin shugaban dabarun multimedia da ci gaban kasuwanci a Nokia, ya cancanci yin la'akari da shi musamman. Ya ƙunshi maye gurbin ma'anar "smartphone" ko "wayar tarho" tare da kalmar "kwamfutar multimedia" a cikin dukkanin labaran da kamfanin ya fitar, a duk yakin talla. Wani mataki ne da ba a iya hasashen shi ba, amma a yanzu shine sabuwar dabarar tallata wayoyin Nokia na zamani. Da wannan ma'anar ne sabon nau'in na'urori na asali, daga ra'ayi na mabukaci, suka zo kasuwa, manufar PR ta haifar da 'ya'ya.

Da wannan matakin ne aka sake yin nazari kan dabarun kamfanin, wayoyin komai da ruwanka, da kuma na’urorin kwamfuta a yanzu, sun dauki nasu na’urorin, wato “smart” na’urorin. Al’amarin dai ya kasance akasin Nokia Eseries, amma lamarin ya kasu kashi biyu: a daya bangaren kuma, a gidan yanar gizon nokia.com, an jera wayoyi uku na wayowin komai da ruwan da ke cikin jerin sunayen da sunayen E60, wayar E61 da kuma wayar E70. , bi da bi. Nokia 9300 da 9500 ne kawai aka ba wa sunayen "smart phone" Abin da, bisa ga ra'ayin Nokia, kalmar "wayar" ya kamata ta jaddada ya kasance mai ban mamaki, amma, a daya bangaren, lokacin tallata na'urorin Eseries zuwa kasuwa, irin waɗannan halaye kamar su. tsarin aiki, kasancewar tsarin Wi-Fi, kyakkyawar damar sadarwa. Ana iya ɗauka cewa a wancan lokacin kamfanin bai riga ya yanke shawarar bambancin matsayi na na'urorin Nseries da Eseries ba, saboda duka layin sun haɗa da mafi kyawun hanyoyin fasaha daga masana'anta, wayoyin hannu bisa S60 na sabuwar bugu. saboda haka, watakila, jifa daga wannan ajali zuwa wancan.

Game da 9300 da 9500, muna gayyatar ku don kallon talla:

Wannan yana jaddada aikin mai sadarwa, yanayin aiki biyu da shi. A ka'ida, ba zai iya zama in ba haka ba, wannan nau'in na'urorin ba shi yiwuwa a yi talla a matsayin "wayoyin talakawa", masu sauraro sun karɓi waɗannan na'urori ko da ba tare da ƙarin talla ba.

SonyEricsson ya yi wasu yunƙurin talla mafi daidai da tunani wajen haɓaka wayar salularsa ta kasuwanci ta M600i.

Anan muna ganin an ba da fifiko kan mahimman ayyukan na'urar - ofishin wayar hannu, imel ɗin turawa, Opera 8 browser, allon taɓawa. Kyakkyawan tallan tallace-tallace ya sami nasarar gabatar da ƙarfin samfurin, wanda ke da mahimmanci ga masu amfani da kasuwanci, a cikin wannan yanayi ma'anar "wayar hannu" ta zama akai-akai kuma an bayyana shi a fili, akwai babban bukatar wayoyin hannu, masu sadarwa, sabili da haka tayin shine. karuwa kowace rana ta fuskar na'urorin M-jerin na gaba daga SE, da kuma Nokia Eseries, samfura daga HTC.

Kwanan nan, shekaru 1-1.5 da suka gabata, na'urori masu haɗin haɗin Wi-Fi sun yaɗu sosai. Muna magana ne game da Eseries, Nseries, 9500 wayowin komai da ruwan, Windows Mobile communicators, kamar Qtek S200, 9100, da sauransu. /p> Shin wannan ta kowace hanya ya shafi tallan su zuwa kasuwa? Ee, tabbas. Amma da kyar muka lura da hakan a cikin kamfanonin talla.

Daya daga cikin wayoyin hannu na farko na babban kasuwa sanye da Wi-Fi shine N91. A lokaci guda, wannan ba abin da ake kira ba. wurin tallace-tallace, wato, a cikin tallan wayar salula, an ba da fifiko ne kawai ga bangaren kiɗan na'urar, adadin ƙwaƙwalwar ajiyarsa, musamman. Ƙarfin na'urar don yin aiki a cikin cibiyoyin sadarwa na ƙarni na uku, ɓangaren hoton a cikin nau'i na nau'i na karfe, wanda aka gani a baya kawai a cikin nau'i mai mahimmanci a fuskar samfurori na layin 8xxx, kuma talla ba ta shafi shi ba. .

Na'urori a kan Windows Mobile a lokaci guda an sanya su azaman masu sadarwa na kasuwanci, bi da bi, an ba da hankali ga fasahar da aka kwatanta, an tallata ta.

Na'urar da Wi-Fi ita ce babban wurin siyar da ita ita ce Nokia 9500:

Fasaha sabuwa ce a wancan lokacin, kuma ita ce gabatar da ita daidai wanda har ya kai ga tabbatar da nasarar wannan samfurin da na gaba tare da tsarin Wi-Fi a kasuwa.

Ta hanyar taɓa batun wayowin komai da ruwan ka, bari mu mai da hankali kan fitattun wakilan wannan yanayin: Nokia N91, Samsung i300, Nokia 3250, SonyEricsson W950i. Mai ƙira, a sarari yana fahimtar ƙwararrun na'urori da buƙatun masu sauraron da ake niyya, baya mai da hankali kan ayyukan na'urori masu ban sha'awa, kamar tsarin aiki, aikace-aikacen kasuwanci, da sauransu. Kiɗa kawai kuma, ba shakka, adadin ƙwaƙwalwar ajiya. Dubi allon tallan Nokia 3250 a matsayin misali:

Tallan yana jaddada babban fasalin sabon abu - ƙirar maɓalli na maɓalli. A lokaci guda kuma, mayar da hankali kan iyawar kiɗa na na'urar, wanda yake da ma'ana. Na'urar ta juya ta zama mai girma sosai, abin da aka fi mayar da hankali a kai ga matasa ne, don haka, babu maganar ayyukan "waya mai wayo".

Gabaɗaya, adadin aikace-aikacen da aka riga aka shigar don irin waɗannan na'urorin kiɗan ba su haɗa da applets na kasuwanci ba, alal misali, kayan aikin aiki tare da takaddun ofis, saitunan kyamarar da aka gina galibi suna ascetic. Wannan wata hanya ce, ban da ƙira, don sanya na'urori don masu sauraro daban-daban. Sau da yawa ana bayyana bambance-bambancen ta hanyar tallace-tallace kuma ta hanyar tallace-tallace kawai, mafi kyawun misali shine ƙaddamar da bugu na kiɗa na Nokia:

Abin da ke da kyau, yawancin masu amfani za su yi imani da gaske cewa irin waɗannan nau'ikan '' kiɗa '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' ' Halin ya yi kama da na'urorin da ke da nufin daukar hoto ko yin bidiyo. Ƙoƙarin tallace-tallace yana nufin yaduwar mahimmancin kyamarar da aka gina a cikin wayar, wannan abu ne na halitta. Dangane da Nokia N93, zai zama alama cewa sabbin fasahohin fasaha da yawa (sabon nau'in na'ura mai sarrafawa wanda ke ba da saurin dubawa, ginanniyar Wi-Fi module) suna da matukar mahimmanci ga mai amfani da kasuwanci, amma a fili wannan manufa. Ba a la'akari da masu sauraro yayin tallata samfurin zuwa kasuwa.

"Harba a ƙone zuwa DVD" shine taken talla. Ba zai taɓa faruwa ga ɗan ɗan adam ba cewa yana da wayoyin zamani na zamani a gabansa. Ko yana da kyau ko mara kyau ga hoton na'urar - ba za mu kuskura mu yanke hukunci ba, amma a kowane hali, Nokia ba ta dogara da yawan sayar da na'urar ba, watakila ana sanya maganganun talla ta wannan hanyar.

Anan za mu koma ga alamar N-Gage da aka ambata a farkon bita. N93 ne ya zama magaji na farko kai tsaye ga ƙirar N-Gage (QD). Na'urar tana da yanayin allo a kwance, yana da daɗi musamman don wasa a wannan matsayi, wannan madaidaicin kuma ɗaya ne daga cikin wuraren siyar da na'urar.

Bugu da ƙari, ta fuskar tallace-tallace, yana da fa'ida sosai don sayar da wasanni don dandamali wanda aka gina na'urori da yawa akansa (wannan lamari ne na gaba) fiye da wasu na'urori na musamman. Misali shine wasan System Rush: An riga an shigar da Juyin Halitta akan N93.

Har ila yau, yana da kyau a kula da i750 smartphone, wanda aka ƙera, tare da samfurin i300 mai nasara, don nuna shirye-shiryen Samsung a cikin ɓangaren "wayo" wayoyi. Ba kamar i300 ba, a cikin tallansa mai ƙira yana mai da hankali kan aikace-aikacen da ke da ikon gane katunan kasuwanci. Wani zaɓi mai ban mamaki na wurin siyarwa don irin wannan na'ura mai aiki, amma, a fili, aikin shine ya nuna bambancin aikin.

Akwai wayoyin komai da ruwanka da yawa a cikin Samsung portfolio, ko kuma, kadan ne, kuma watakila shi ya sa ake zabar irin wadannan sifofi don tallata kayayyaki zuwa kasuwa, abin da aka fi maida hankali kan tsarin aiki, kasancewar irin wadannan aikace-aikacen, bayyanannen matsayi na na'urar ba wayar kasuwanci ce kawai ba, amma a matsayin mai sadarwa tare da cikakken tsarin aiki.

A cikin wannan kayan, an yi la'akari da mahimman abubuwan da suka tsara kasuwar wayoyin hannu da masu sadarwa na dogon lokaci, tun lokacin da aka kafa shi.

Saboda kokarin tallace-tallace da wayoyin komai da ruwanka suka mamaye kasuwarsu, musamman Nokia ta sanya wa wayoyin hannu araha da shahara, kuma Symbian OS ta mamaye kasuwannin na’urori masu wayo. Kamar yadda aka nuna, da farko kamfanin ya haɓaka aikin na'urori, galibi ba tare da mai da hankali kan kowane lokaci ba, amma a yanzu, bayan da ya kai wani matsayi ta fuskar aiki, ya ƙirƙiri "sabbin" ajin "kwamfutoci masu yawa" wanda ya jawo hankalin irin wannan karuwar masu amfani. da hankali kuma.ta irin wannan matsayi. Halin zai ci gaba da ci gaba, a wani lokaci za a gabatar da sabon "sunan mahaifi", wanda aka tsara don sake raba na'urori masu zuwa daga babban jeri.

A zahiri, kuna buƙatar fahimtar cewa babban kayan aikin talla shine farashin na'urori, har ma da tallan da ya fi dacewa, na'urori masu tsada za su sayar da muni fiye da masu arha. Shi ya sa ake ci gaba da bunkasa wayoyin komai da ruwanka da nufin jama’a, kasuwa mai araha, ana samun hakan ne ta hanyar rage tsadar kayayyaki, watau. ta yin amfani da ƙarin fasahohin tattalin arziki, faɗaɗa hanyoyin rarrabawa.

Kowace masana'anta yana da wayoyin hannu, masu sadarwa a cikin kewayon samfuransa kuma, dangane da adadin su, masu sauraron da aka yi niyya, suna amfani da nasu hanyoyin da suka fi dacewa don haɓaka na'urori a kasuwa, tsayayyen matsayi, wanda ke ƙayyade fahimtar na'urar ta masu amfani. , samuwar siffar kamfani da kowace na'ura ta kowane mutum, da kuma, sakamakon haka, ribar da aka samu.

Tare da yakin tallace-tallace da aka tsara yadda ya kamata, manufar PR mai karfi, da kuma mayar da hankali kan buƙatun kasuwa mai tasowa cikin sauri, wayoyin hannu, masu sadarwa ko "kwamfutoci masu yawa" na iya maye gurbin wayoyi na yau da kullum a cikin babban sashi, da lokaci. zai bayyana ko wannan zato gaskiya ne.

Kasuwanci da tallace-tallace a cikin haɓaka wayowin komai da ruwan zuwa kasuwa, asali da abubuwan da ke faruwa

A cikin wannan labarin zan so in yi magana game da tallace-tallace a cikin tallata wayoyin hannu zuwa kasuwa. Wannan batu ne na gabaɗaya, ba zan so in tsaya a kan kowace na'ura "mai wayo" ba, don haka yana da ma'ana a yi la'akari da na'urori masu mahimmanci kawai da abubuwan da ke faruwa a cikin tallace-tallace na wayoyi a kan lokaci.

Gabaɗaya, kalmar "smartphone" ta zama ruwan dare gama gari a shekara ta 2002 tare da sanar da irin wannan sanannen na'ura kamar Nokia 7650.

Kafin haka, tabbas akwai na’urori masu amfani da tsarin Symbian iri daya, irin su Nokia 9210 (i), har ma za ka iya tunawa da na’urorin Psion, amma sun kware sosai kuma, a takaice, ba na wayar hannu ba. (nauyin 9210 ya kusantar da kwata na kilogiram), cewa buƙatun su yana da iyakancewa, na'urorin sunyi aiki kamar yadda ake kira. gwajin fasaha, ya nuna jagorancin kamfanoni a cikin sashin fasaha. Har ila yau, tsarin aiki na Symbian ya ci nasara a kasuwa, amma babu maganar shugabanci na dindindin a wancan lokacin.

Amma bari mu dawo kan asalin wayoyin komai da ruwanka, Nokia 7650.

An sanar da na'urar kuma an yi "karamin juyin juya hali", don magana. A'a, mahimmin batu ba shine tsarin aiki na na'urar ba, wanda yawancin masu siye a nan gaba ba su yi zargin ba. Abin dariya, ba ku tunani? To sai dai kuma a halin yanzu ana ganin irin wannan yanayi, amma anjima za mu dawo kan wannan batu. Nokia 7650 ita ce na'ura ta farko da ta haɗu da irin waɗannan fasahohin ƙirƙira a matsayin babban allo na TFT mai inganci mai inganci, kyamarar ginanniyar kyamara mai kyau sosai, ƙira mai ban sha'awa (ɗaya daga cikin faifan farko a kasuwa), sabbin ayyuka, kamar su. MMS Masu aiki da wayoyin hannu sun yi amfani da 7650 don tallata da haɓaka ayyukan MMS ga talakawa. Wannan sabis ɗin ne samfurin ya sami shahararsa ta fuskoki da yawa.

Farashin maganin yana da yawa sosai, masu sauraro sun iyakance (masu amfani da kasuwanci, techi a galibi), don haka akwai lokuta da yawa na abin da ake kira. tallafin samfurin, watau. tallace-tallace a farashi mai rahusa da sane fiye da farashin siyar da masana'anta.

Yaƙin neman zaɓe na 7650, kamar yadda aka riga aka ambata, bai shafi manufar "wayar hannu" kamar haka ba. An ba da babbar mahimmanci ga fasahar MMS, za mu iya cewa, tare da wasu fasalulluka na samfurin (kamara, nau'i nau'i), wannan shine babban wurin siyar.

Nokia 7650 ya zama sanannen sanannen tsari kuma na al'ada, har ma an nuna shi a cikin fim ɗin "Rahoton Minaramar", wanda ya sake jan hankalin wani ɓangare na masu sauraro a matsayin masu amfani da mafita tare da babban cajin hoto.

Menene wannan balaguron tafiya a baya? Sai dai a lokacin da wayoyin komai da ruwanka suka kasance wani abu na musamman ga kasuwa, tallan su bai dogara da irin wannan aikin ba. Wahayi na gaba don kasuwa shine wayar SonyEricsson P800, na'urar farko da ke da fasahar fasaha ta farko. An gabatar da shi ba da daɗewa ba fiye da 7650, amma ya isa kasuwa tare da jinkiri mai ban mamaki, wanda, duk da haka, bai hana shi zama ɗaya daga cikin nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'in nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i nau'i) wanda aka gabatar da shi a baya fiye da 7650. Mahimmancin mahimmanci shine gaskiyar cewa samfurin ya kasance ɗaya daga cikin na farko da aka gabatar a ƙarƙashin alamar haɗin gwiwa, da'awar gaske ga jagorancin fasaha, kuma yakin talla ya dace. A wannan yanayin, an mayar da hankali kan rubutun hannu akan babban allon taɓawa, wannan keɓantaccen aiki ne. Duk da haka, girmamawa ga ayyukan kasuwanci na mai sadarwa ya riga ya zama sananne - mai tsarawa mai ci gaba, bincike na Intanet da kuma, ba shakka, ikon shigar da aikace-aikace daban-daban, aikin da ba ya dace da applets Java ta kowace hanya. /p>

Application din da kansu, ba shakka, suma sun kasance injina na ci gaba, wato karuwar bukatar wayoyin hannu.

Misalin wannan shine aikace-aikacen da ya ba masu amfani da Model 7650 damar yin rikodin, kunna, da raba bidiyo tare da sauti. Da farko, wannan fasalin ba a tallafa masa ba. Yana da kyau a sani cewa wannan babban misali ne na iyakance ayyukan na'urori don tallace-tallace, aiwatar da kowane aiki a cikin tsari na gaba, wanda a cikin wannan yanayin shine Nokia 3650.

Gabaɗaya, ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun aikace-aikacen wayowin komai da ruwan sun zama ainihin hanyar farko ta haɓaka na'urori zuwa kasuwa a matsayin mafita na "smart". A nan gaba, wannan kayan aikin tallace-tallace ya ci gaba da samun ci gaba, wasanni na wayoyin hannu na Symbian, ciki har da sanannen 3D Shooter Doom, wanda ya bambanta da sauƙaƙan wasanni na java, sau da yawa ya zama ma'auni na zabar wayar hannu, duk da haka, yana da kyau a ambaci cewa kawai wannan. masu amfani da wayar hannu waɗanda za su iya samun wannan tsada mai tsada kuma suna shirye su haƙura da wasu ƙuntatawa, kamar girman na'urorin.

Ƙwarewar Nokia wajen ƙirƙirar wayar hannu ta caca, aikin N-Gage, ba za a iya yin watsi da shi anan ba. An takaita aikin, a ƙarshe, a matsayin rashin nasara, amma an fitar da kwarewa da yawa daga ciki. Wayar Nokia N-Gage wata wayar Symbian ce wacce take a kwance tana da girma da kuma sifar da ba ta dace ba, wasannin da suke da tsada sosai, kuma daga karshe ta zama samuwa ga galibin sauran wayoyin salula na kamfanin, amma masu girman al'ada da daidaitaccen tsari. Duk wannan ya haifar da gaskiyar cewa na'urar ba ta da masu amfani da yawa, duk da yawan yakin talla. Ƙarshen ya shafi ayyukan wasan kwaikwayo na na'urar, kuma, ba a jaddada tsarin aiki na na'urar ba, ko da yake ita ce mafi arha smartphone. Bari mu yi ajiyar zuciya cewa ga mutanen da suka san wannan an san su, amma yawancin masu amfani da su matasa ne, wadanda, a gaskiya, an kera na'urar.

Amma alamar "N-Gage" ba ta mutu ba kuma za a yi amfani da ita wajen tallata wayoyin komai da ruwanka, ko wata hanya ta nuna son kai ga hanyar wasan.

Wani misali kuma shi ne samuwar Opera Internet browser na wayoyin komai da ruwanka, wanda ya goyi bayan mafi yawan ka’idojin da mai amfani da shi ke bukata kuma ya sanya yin binciken Intanet ya zama abin jin dadi idan aka kwatanta da sauran na’urorin wayar salula a kasuwa.

Wannan tsari na ci gaba yanzu, masu binciken intanet na sabbin sigogin, gami da abubuwan da suka faru na kamfanonin masana'antu, sun zama hanyar wayetones. Kyakkyawan misali shine Nokia Web Browser S60, buɗaɗɗen tushen mafita wanda yakamata ya fi aiki fiye da Opera.

Wannan Browser yana samuwa a yau don wayoyin salula na zamani masu amfani da Symbian 9, ta wata hanya ce alamarsu. Nan gaba, za a inganta wannan burauzar kuma a riga an shigar da ita akan duk sabbin na'urorin S60. Wani ra'ayi mai ban sha'awa: don "al'ada" mabukaci na na'urorin "masu wayo" don dacewa da kallon abubuwan Intanet, bayan haka yuwuwar mai amfani ya canza zuwa wayoyi na al'ada kadan ne.

Babban fasalin masana'antar wayoyin hannu na masana'antar Finnish shine gabatar da sabbin fasahohin zamani a wayoyin hannu, yayin da SonyEricsson ya zabi wata hanya ta daban. Tunawa da 7610, na'urar farko a kasuwa mai yawa sanye take da kyamarar megapixel, tunanin ba da gangan ya zamewa cewa watakila wannan ita ce kawai na'urar da kalmar "smartphone" ke rufe da fasaha. Kamfen ɗin talla na 7610 ya dogara ne akan babban cajin hoton, saboda ƙirarsa ta musamman ce, tare da kyamarar megapixel ta farko, kuma, tallan fasahar MMS bai tafi ba - “saboda aika”.

Lokacin da ake haɓaka na'urori akan kasuwa, an fara bayyana masu sauraron da aka yi niyya a fili, kuma an gina kamfen ɗin talla akan wannan tushe. Misali, ga Nokia 7610, waɗannan mutane ne waɗanda ba sa buƙatar yawancin ayyukan wayar hannu. Ina tsammanin mutane da yawa suna tunawa da tallan 'yan sanda na Fashion, yana da girma sosai:

6260 ita ce wayar hannu ta farko ta Nokia. Mataki mai mahimmanci shine siyan sabbin masu amfani saboda sabon nau'in nau'i, wanda ke samun farin jini cikin sauri.

Yaƙin talla na na'urar bai kai girman 7610 ba, amma har yanzu yana da ban sha'awa. A cikin hoton, zaku iya ganin cewa babban wurin sayar da shi shine ... allon swivel! Tabbas, manufar kanta ta yi nasara, allon yana da matsayi guda uku na aiki, amma lokacin da aka inganta wayar zuwa kasuwa, baya ga zane, ba a ba da fifiko ga wani abu ba - ba a kan tsarin aiki ba, kuma a kan ayyukan kasuwanci na gaba ɗaya.

Ci gaba da yawancin nau'ikan Nokia, an haɓaka 6630 a matsayin mafi ƙarancin wayoyin zamani na ƙarni na uku, a matsayin kayan aiki ga ɗan kasuwa, an mai da hankali kan tallafin kiran bidiyo, aiki a cikin hanyoyin sadarwa na ƙarni na uku, kyamara mai ƙarfi. tare da rikodin bidiyo na sa'a guda.

An lura da irin wannan yanayin tare da 3230, shi ne "wayar hannu don aiki da wasa a cikin kwalba daya." Kalmar "waya mai wayo" ya riga ya zama ruwan dare ta wannan lokacin, duk da haka, ina tsammanin ba duk masu amfani sun kasance ba a fili game da fa'idodin da ke tattare da wannan kalma, maimakon haka, tasirin alamar kamfanin a hade tare da sabon lokaci ya ba da babban tallace-tallace.< /p>A nan mun riga mun ga farkon juyin halitta na tallace-tallace a cikin tallan na'urori a matsayin wayoyin hannu. An ci gaba da layin ta hanyar na'urorin 6680/6681, waɗanda aka gyara nau'ikan 6630. Duk da haka, wannan lokacin tallan tallan ya jaddada ayyukan multimedia na na'urorin, kamar: allon da ke nuna launuka 262,000, kyamarar 1.3 MP: Babban muhimmin mataki na gaba a duniyar wayoyin hannu shine gabatarwa a cikin Afrilu 2005 na Nokia Nseries, wani ƙaramin kamfani wanda ke haɗa mafi kyawun wayowin komai da ruwan S60, mafita waɗanda suka bambanta da babban kewayon ƙirar Nokia duka biyun dangane da cikakken aiki da zane. Amma babban abu har yanzu shine a yi la'akari da manufar tallace-tallace na ƙananan alamar. Zaɓin nau'ikan nau'ikan na'urori daban-daban, ƙimar su mai girma, kuma mafi yawan ɓangaren rashin daidaituwarsu da mafita na kamfanin da suka gabata sun haifar da sakamako mai ban sha'awa: ko da sanya wayoyi "na yau da kullun" tare da halaye na yau da kullun a cikin jerin ta atomatik ta ɗaga matsayinta. Amma daga baya an sami wani muhimmin sauyi wajen sanya wayoyin hannu da tallata su zuwa kasuwa a cikin Nokia, wato bayan kaddamar da kayyakin Nseries karo na biyu, musamman N80.

Harry Santamaki, VP na Dabarun Multimedia da Ci gaban Kasuwanci a Nokia, ya cancanci la'akari. Ya ƙunshi maye gurbin ma'anar "smartphone" ko "wayar tarho" tare da kalmar "kwamfutar multimedia" a cikin dukkanin labaran da kamfanin ya fitar, a duk yakin talla. Wani mataki ne da ba a iya hasashen shi ba, amma a yanzu shine sabuwar dabarar tallata wayoyin Nokia na zamani. Da wannan ma'anar ne sabon nau'in na'urori na asali, daga ra'ayi na mabukaci, suka zo kasuwa, manufar PR ta haifar da 'ya'ya.

Da wannan matakin ne aka sake yin nazari kan dabarun kamfanin, wayoyin komai da ruwanka, da kuma na’urorin kwamfuta a yanzu, sun dauki nasu na’urorin, wato “smart” na’urorin. Al’amarin dai ya kasance akasin Nokia Eseries, amma lamarin ya kasu kashi biyu: a daya bangaren kuma, a gidan yanar gizon nokia.com, an jera wayoyi uku na wayowin komai da ruwan da ke cikin jerin sunayen da sunayen E60, wayar E61 da kuma wayar E70. , bi da bi. Nokia 9300 da 9500 ne kawai aka ba wa sunayen "smart phone" Abin da, bisa ga ra'ayin Nokia, kalmar "wayar" ya kamata ta jaddada ya kasance mai ban mamaki, amma, a daya bangaren, lokacin tallata na'urorin Eseries zuwa kasuwa, irin waɗannan halaye kamar su. tsarin aiki, kasancewar tsarin Wi-Fi, kyakkyawar damar sadarwa. Ana iya ɗauka cewa a wancan lokacin kamfanin bai riga ya yanke shawarar bambancin matsayi na na'urorin Nseries da Eseries ba, saboda duka layin sun haɗa da mafi kyawun hanyoyin fasaha daga masana'anta, wayoyin hannu bisa S60 na sabuwar bugu. saboda haka, watakila, jifa daga wannan ajali zuwa wancan.

Game da 9300 da 9500, muna gayyatar ku don kallon talla:

Wannan yana jaddada aikin mai sadarwa, yanayin aiki biyu da shi. A ka'ida, ba zai iya zama in ba haka ba, wannan nau'in na'urorin ba shi yiwuwa a yi talla a matsayin "wayoyin talakawa", masu sauraro sun karɓi waɗannan na'urori ko da ba tare da ƙarin talla ba.

SonyEricsson ya yi wasu yunƙurin talla mafi daidai da tunani wajen haɓaka wayar salularsa ta kasuwanci ta M600i.

Anan muna ganin an ba da fifiko kan mahimman ayyukan na'urar - ofishin wayar hannu, imel ɗin turawa, Opera 8 browser, allon taɓawa. Kyakkyawan tallan tallace-tallace ya sami nasarar gabatar da ƙarfin samfurin, wanda ke da mahimmanci ga masu amfani da kasuwanci, a cikin wannan yanayi ma'anar "wayar hannu" ta zama akai-akai kuma an bayyana shi a fili, akwai babban bukatar wayoyin hannu, masu sadarwa, sabili da haka tayin shine. karuwa kowace rana ta fuskar na'urorin M-jerin na gaba daga SE, da kuma Nokia Eseries, samfura daga HTC.

Kwanan nan, shekaru 1-1.5 da suka gabata, na'urori masu haɗin haɗin Wi-Fi sun yaɗu sosai. Muna magana ne game da Eseries, Nseries, 9500 wayowin komai da ruwan, Windows Mobile communicators, kamar Qtek S200, 9100, da dai sauransu.

Kwanan nan, 1-1.5 shekaru da suka wuce, na'urori masu haɗin haɗin Wi-Fi module sun zama tartsatsi. Muna magana ne game da Eseries, Nseries, 9500 wayowin komai da ruwan, Windows Mobile communicators, kamar Qtek S200, 9100, da dai sauransu. Shin wannan ta kowace hanya ya shafi tallan su zuwa kasuwa? Ee, tabbas. Amma a cikin kamfanonin talla, a zahiri ba mu lura da hakan ba.

Daya daga cikin wayoyin hannu na farko na babban kasuwa sanye da Wi-Fi shine N91. A lokaci guda, wannan ba abin da ake kira ba. wurin tallace-tallace, wato, a cikin tallan wayar salula, an ba da fifiko ne kawai ga bangaren kiɗan na'urar, adadin ƙwaƙwalwar ajiyarsa, musamman. Ƙarfin na'urar don yin aiki a cikin cibiyoyin sadarwa na ƙarni na uku, ɓangaren hoton a cikin nau'i na nau'i na karfe, wanda aka gani a baya kawai a cikin nau'i mai mahimmanci a fuskar samfurori na layin 8xxx, kuma talla ba ta shafi shi ba. .

Na'urori a kan Windows Mobile a lokaci guda an sanya su daidai a matsayin masu sadarwa na kasuwanci, bi da bi, an ba da hankali ga fasahar da aka kwatanta, an tallata ta.

Na'urar da Wi-Fi ita ce babban wurin siyar da ita ita ce Nokia 9500:

Fasaha sabuwa ce a wancan lokacin, kuma ita ce gabatar da ita daidai wanda har ya kai ga tabbatar da nasarar wannan samfurin da na gaba tare da tsarin Wi-Fi a kasuwa.

Ta hanyar taɓa batun wayowin komai da ruwan ka, bari mu mai da hankali kan fitattun wakilan wannan yanayin: Nokia N91, Samsung i300, Nokia 3250, SonyEricsson W950i. Mai ƙira, a sarari yana fahimtar ƙwararrun na'urori da buƙatun masu sauraron da ake niyya, baya mai da hankali kan ayyukan na'urori masu ban sha'awa, kamar tsarin aiki, aikace-aikacen kasuwanci, da sauransu. Kiɗa kawai kuma, ba shakka, adadin ƙwaƙwalwar ajiya. Dubi allon tallan Nokia 3250 a matsayin misali:

Tallan yana jaddada babban fasalin sabon abu - ƙirar maɓalli na maɓalli. A lokaci guda kuma, mayar da hankali kan iyawar kiɗa na na'urar, wanda yake da ma'ana. Na'urar ta juya ta zama mai girma sosai, abin da aka fi mayar da hankali a kai ga matasa ne, don haka, babu maganar ayyukan "waya mai wayo".

Gabaɗaya, adadin aikace-aikacen da aka riga aka shigar don irin waɗannan na'urorin kiɗan ba su haɗa da applets na kasuwanci ba, alal misali, kayan aikin aiki tare da takaddun ofis, saitunan kyamarar da aka gina galibi suna ascetic. Wannan wata hanya ce, ban da ƙira, don sanya na'urori don masu sauraro daban-daban. Sau da yawa ana bayyana bambance-bambancen ta hanyar tallace-tallace kuma ta hanyar tallace-tallace kawai, mafi kyawun misali shine ƙaddamar da bugu na kiɗa na Nokia:

Abin da ke da kyau, yawancin masu amfani za su yi imani da gaske cewa irin waɗannan nau'ikan '' kiɗa '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' ' Halin ya yi kama da na'urorin da ke da nufin daukar hoto ko yin bidiyo. Ƙoƙarin tallace-tallace yana nufin yaduwar mahimmancin kyamarar da aka gina a cikin wayar, wannan abu ne na halitta. Dangane da Nokia N93, zai zama alama cewa sabbin fasahohin fasaha da yawa (sabon nau'in na'ura mai sarrafawa wanda ke ba da saurin dubawa, ginanniyar Wi-Fi module) suna da matukar mahimmanci ga mai amfani da kasuwanci, amma a fili wannan manufa. Ba a la'akari da masu sauraro yayin tallata samfurin zuwa kasuwa.

"Harba a ƙone zuwa DVD" shine taken talla. Ba zai taɓa faruwa ga ɗan ɗan adam ba cewa yana da wayoyin zamani na zamani a gabansa. Ko yana da kyau ko mara kyau ga hoton na'urar - ba za mu kuskura mu yanke hukunci ba, amma a kowane hali, Nokia ba ta dogara da yawan sayar da na'urar ba, watakila ana sanya maganganun talla ta wannan hanyar.

Anan za mu koma ga alamar N-Gage da aka ambata a farkon bita. N93 ne ya zama magaji na farko kai tsaye ga ƙirar N-Gage (QD). Na'urar tana da yanayin allo a kwance, yana da daɗi musamman don wasa a wannan matsayi, wannan madaidaicin kuma ɗaya ne daga cikin wuraren siyar da na'urar.

Bugu da ƙari, ta fuskar tallace-tallace, yana da fa'ida sosai don sayar da wasanni don dandamali wanda aka gina na'urori da yawa akansa (wannan lamari ne na gaba) fiye da wasu na'urori na musamman. Misali shine wasan System Rush: An riga an shigar da Juyin Halitta akan N93.

Har ila yau, yana da kyau a kula da i750 smartphone, wanda aka ƙera, tare da samfurin i300 mai nasara, don nuna shirye-shiryen Samsung a cikin ɓangaren "wayo" wayoyi. Ba kamar i300 ba, a cikin tallansa mai ƙira yana mai da hankali kan aikace-aikacen da ke da ikon gane katunan kasuwanci. Wani zaɓi mai ban mamaki na wurin siyarwa don irin wannan na'ura mai aiki, amma, a fili, aikin shine ya nuna bambancin aikin.

Akwai wayoyin komai da ruwanka da yawa a cikin Samsung portfolio, ko kuma, kadan ne, kuma watakila shi ya sa ake zabar irin wadannan sifofi don tallata kayayyaki zuwa kasuwa, abin da aka fi maida hankali kan tsarin aiki, kasancewar irin wadannan aikace-aikacen, bayyanannen matsayi na na'urar ba wayar kasuwanci ce kawai ba, amma a matsayin mai sadarwa tare da cikakken tsarin aiki.

Wannan labarin ya yi nazari ne kan mahimman abubuwan da suka daɗe da siffanta kasuwar wayar hannu da masu sadarwa, tun farkonta.

Saboda kokarin tallace-tallace da wayoyin komai da ruwanka suka mamaye kasuwarsu, musamman Nokia ta sanya wa wayoyin hannu araha da shahara, kuma Symbian OS ta mamaye kasuwannin na’urori masu wayo. Kamar yadda aka nuna, da farko kamfanin ya haɓaka aikin na'urori, galibi ba tare da mai da hankali kan kowane lokaci ba, amma a yanzu, bayan da ya kai wani matsayi ta fuskar aiki, ya ƙirƙiri "sabbin" ajin "kwamfutoci masu yawa" wanda ya jawo hankalin irin wannan karuwar masu amfani. da hankali kuma.ta irin wannan matsayi. Halin zai ci gaba da ci gaba, a wani lokaci za a gabatar da sabon "sunan mahaifi", wanda aka tsara don sake raba na'urori masu zuwa daga babban jeri.

Sony Ericsson ya zaɓi wata hanya ta daban ta sanya wayoyin hannu. Da farko, manufar tallan tallace-tallace ta mayar da hankali kan abstraction daga babban kewayon samfurin, wanda ke gabatar da ayyuka na musamman, amma yanzu na'urorin kamfanin suna gabatowa wayoyi a matsayi, gami da girman, a gani bambanci kadan ne. Irin waɗannan na'urori ba za su zama na musamman na musamman ba, suna jawo hankalin masu sauraro masu yawa waɗanda ba sa buƙatar duk daidaitattun ayyuka na wayowin komai da ruwan, amma a lokaci guda baya lura da babban bambanci tsakanin na'urori irin su M600i, W950i, magajin su da wayoyi na yau da kullum.

Dukansu dabarun suna da nasara kuma suna da ban sha'awa, sun bayyana abubuwan da ke faruwa a cikin manufofin tallan kamfanoni da kuma tallata wayoyin hannu zuwa kasuwa da za mu gani a nan gaba.

Ayyukan na'urar da ke da tsarin aiki mai buɗewa yana sauƙaƙa tsara ƙarin ayyuka, faɗaɗa ƙarfin na'urori ba tare da amfani da kayan aikin na musamman ba, kuma wannan yana nan don rage farashi da sauƙaƙe haɓakawa.

A zahiri, kuna buƙatar fahimtar cewa babban kayan aikin talla shine farashin na'urori, har ma da tallan da ya fi dacewa, na'urori masu tsada za su sayar da muni fiye da masu arha. Shi ya sa ake ci gaba da bunkasa wayoyin komai da ruwanka da nufin jama’a, kasuwa mai araha, ana samun hakan ne ta hanyar rage tsadar kayayyaki, watau. ta yin amfani da ƙarin fasahohin tattalin arziki, faɗaɗa hanyoyin rarrabawa.

Kowace masana'anta yana da wayoyin hannu, masu sadarwa a cikin kewayon samfuransa kuma, dangane da adadin su, masu sauraron da aka yi niyya, suna amfani da nasu hanyoyin da suka fi dacewa don haɓaka na'urori a kasuwa, tsayayyen matsayi, wanda ke ƙayyade fahimtar na'urar ta masu amfani. , samuwar siffar kamfani da kowace na'ura ta kowane mutum, da kuma, sakamakon haka, ribar da aka samu.

Tare da yakin tallace-tallace da aka tsara yadda ya kamata, manufar PR mai karfi, da kuma mayar da hankali kan buƙatun kasuwa mai tasowa cikin sauri, wayoyin hannu, masu sadarwa ko "kwamfutoci masu yawa" na iya maye gurbin wayoyi na yau da kullum a cikin babban sashi, da lokaci. zai bayyana ko wannan zato gaskiya ne.